...medium enterprises (MSMECON 10) Title of Paper: “Social Responsibility & MSMEs: A study of Corporate Social Responsibility Trends and Practices in India”. Author: Prof. (Mrs.) Mrinal Sanjay Rao Associated with Sinhgad Institute of Business Administration & Research, Pune, as Assistant Professor. Educational Qualifications: LL.M, M.P.M., D.L.L. & L.W. (Pune University) Work Experience Details:- Industry: 3 years. Academics: 4.5 years. Contact: C/o P R Kashikar, flat no. 206, Om Alankar Housing society, Opp. Chintamani Nagar, Bibwewadi, Pune- 411037. Maharashtra. India Ph.- 020- 24281627/ 9049241146. Email: mrinal.rao241@gmail.com Title of Paper: “Social Responsibility & SMEs: A study of Corporate Social Responsibility Trends and Practices in India”. ABSTRACT: The past twenty years have seen a radical change in the relationship between business and society. Key drivers of this change have been the globalization of trade, the increased size and influence of companies, the repositioning of government and the rise in strategic importance of stakeholder relationships, knowledge and brand reputation. Businesses have come under increasing pressure to demonstrably engage in activities which are described as corporate social responsibility (CSR). The term CSR can be defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social and environmental expectations, is one outcome of these...
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...Corporate Social Responsibility – How the new companies’ bill-2013 will affect the lives of people in India. JOSHI BABU.PALLI 13SSMA35 Contents 1. Corporate Social Responsibility (CSR)-Definition 2. CSR history in India 3. Role of CSR in society –Indian perspective 4. Indian companies’ achievements as part of CSR so far 5. Companies bill-2013 6. Benefits and challenges to the society 7. Conclusion 1. Corporate Social Responsibility-Definition There are so many definitions are there which defined the Corporate social responsibility(CSR) in their own way but most acceptable definition is given by Lord holme and Richard watts in the book “making good business sense” i.e. “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” with this definition we can understand that CSR that corporate companies’ contribution to the betterment of society by funding and as well as organizing the social works and fighting against the social evils. Many countries have their own terminology for CSR for example: USA uses corporate citizenship and some other countries use sustainable business etc. The concept of CSR originated in the 1950’s in the USA and the concept came into prominence in public debate during the 1960’s and 1970’s. At that time US had lots of pressing social problems like...
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...Corporate Social Responsibility – Issues and Challenges with reference to Bhopal city. Ms Charu Modi Ms Ankita Rajdev Ms Meenal Pathak Assistant Professor Assistant Professor Assistant Professor JSSGIW – FOM JSSGIW – FOM JSSGIW – FOM 08871312197 09893299224 09989773177 Abstract Corporate Social Responsibility is the term used to define organisation’s commitment to the society and the environment within which it operates. Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. Stakeholders like employees, community, suppliers and shareholders, today are redefining the role of corporate taking into account the corporate’ broader responsibility towards society and environment, beyond economic performance, and are evaluating whether they are conducting their role in an ethical and socially responsible manner. As a result of this shift many forums, institutions and corporate are endorsing the term Corporate Social Responsibility (CSR). In Bhopal companies like BHEL and Crompton and Greaves etc are practicing the Corporate Social Responsibility (CSR). But still there are many companies that are lacking behind in CSR practices. A lack of understanding, inadequately trained personnel, non availability of authentic data and specific...
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...& ANALYSIS OF PREVIOUS RESEARCH The concept of social responsibility is not new. Although the idea was considered in the early part of the twentieth century, the modern discussion of social responsibility got a major impetus with the book "Social Responsibilities of the Businessman" by Howard R. Bowen. Bowen suggested that business should consider the social implications of their decisions. Fortune magazine annually assess America's most Admired Corporations and does so by evaluating over 300 organisations against 8 criteria, one of the eight used is "Community and Environmental Responsibility". Firms such as Merck, Rubber maid, Procter and Gamble, Wal-mart, Pepsico, Coca-cola and 3 M have received consistently high overall ratings. The presence of strong social values such as social responsibility has a powerful impact on organisations and their actions. It leads them to use a socio-economic model of decision making in which both social costs and benefits are considered along with the traditional economic and technical values. “Corporate social responsibility in the form of corporate philanthropy, or donating to charities, has been practiced since early 1800 at least in the US (Sethi, 1977). It was legitimate in so far that it directly benefited the shareholders, and corporate donations were mostly on the agenda of those companies that could afford it. Today’s concept of corporate social responsibility was developed primarily during the 1960s in the USA with...
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...conference | | Maher addressing the CSR conference in Doha | Vodafone Qatar CEO Grahame Maher showcased the company’s corporate social responsibility (CSR) strategy at the second Conference on Corporate Social Responsibility which took place at The Four Seasons Hotel on Tuesday. Organised by the Qatar Ministry of Business and Trade under the patronage of the Minister of Business and Trade HE Sheikh Jassim bin Abdulaziz bin Jassim al-Thani, the conference aimed to lay the foundations to apply the principles of social responsibility in Qatari companies, as well as developing recommendations to implement these standards locally. “The world is a big place and each of us has an important role to play in shaping what kind of world we live in. Vodafone Qatar’s market position as an innovator and leader brings with it a responsibility to conduct our business in an exemplary manner,” Maher stated. He declared that Vodafone Qatar is committed to using its position as a business leader to help build stronger communities, while accepting the challenge as individuals for each and every one to lead by example. “At Vodafone Qatar we believe that being a responsible company lies at the very heart of our purpose to make a world of difference for all people in Qatar,” Vodafone Qatar’s corporate responsibility head Luisa Gentile said. Corporate responsibility goes beyond just making money. It is about helping those less fortunate, using resources wisely and acting with honesty and...
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...Proceedings of ASBBS Volume 18 Number 1 CORPORATE SOCIAL RESPONSIBILITY – A TOOL TO CREATE A POSITIVE BRAND IMAGE Kaur, Maneet Lovely Professional University, Jalandhar, India. Agrawal, Sudhir. Symbiosis International University, Noida, India ABSTRACT “Way to creating positive image lies in building connections with society through Corporate Social Responsibility initiatives.” Corporate Social Responsibility creates a landing place in the minds of the target consumers. It not only caters to the Brand Equity awareness among the consumers but also leads to a positive Brand Image in the minds of the potential consumers. The purpose of this paper is to understand how Corporate Social Responsibility can lead to the creation of better brand image. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on secondary data, information collected from authentic sources such as books, journals, magazines and research reports and electronic data gathered through related web sites. Explanation and exploration of different types of conceptual information presented in the study is the result of observation, in depth reading, experiences and rational judgement of the author and co-author of the paper. KEY WORDS: Corporate Social Responsibility, Brand Image, Societal Marketing, Consumer Perceptions, Corporate Social Responsibility Initiatives. INTRODUCTION With the advent of the era...
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...A Study of Corporate Social Responsibility in Indian Organization: An-Introspection Hoshang Bhesania India is a developing economy, here Corporate Social Responsibility (CSR) play important role in organizations. In Indian industry one can easily notice a paradigm shift from corporate philanthropist to being socially responsible. The importance of CSR is increasing in Indian corporate scenario because organization have realize that ultimate goal is not profit making beside this trust building is viable and assert able with societal relationship. The compulsion of CSR has emerged in last two decades when Indian organization realizes the importance of sustaining in this cutthroat competition era. Before this Indian industries had materialistic culture. In the hue and cry of LPG (Liberalization, Privatization and Globalization) companies were only focused toward profit maximization which led social backwash. To overcome this fashion CSR play an important role in sustainable development which is only possible when there is a balance between profit and lowering social backwash or eradicating it. The problem with Corporate Social Responsibility is that nobody is very clear about what exactly it encompasses. The Indian government has been trying to make it mandatory for companies to spend at least 2% net profits on CSR. Today CSR to some companies means providing lunch to their employees or tackling global warning issues. Now a day’s company have become more transparent...
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...Global Business and Management Research: An International Journal Corporate Social Responsibility Practices in India: A Study of Top 500 Companies Richa Gautam and Anju Singh Industrial Safety & Environment Management Group, National Institute of Industrial Engineering (NITIE), India Abstract Purpose -The purpose of this study is to explore the various definitions and descriptions of Corporate Social Responsibility (CSR); elaborate upon development of CSR in India; study the theoretical concepts expounded by various researchers and study the deployment of current CSR practices in India. This paper examines how India’s top 500 companies view, and conduct their CSR, identifies key CSR practices and maps these against Global Reporting Initiative standards. Design/methodology/approach -It is a cross sectional study which is exploratory in nature. It involved secondary data collection and use of content analysis technique to assess CSR practices of companies operating in India. Findings -The main findings of the study are that CSR is now presented as a comprehensive business strategy, arising mainly from performance considerations and stakeholder pressure. Companies consider their interaction with stakeholders and impact of its business on society as significant issues. CSR policies vary with turnover and profit. The study suggests that business and CSR strategy appear to be on a convergent path, towards business and CSR integration across the company. Out of the top 500 companies...
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...in need of strong corporate strategies in order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades , long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding, inadequately trained personnel, coverage, policy etc. further adds to the reach and effectiveness of CSR programs. Large no. of companies are undertaking these activities superficially and promoting/ highlighting the activities in Media. Keywords: Corporate social responsibility, higher education, competitive advantage, Societal Marketing, reputation. Introduction In a societal structure, we have many stakeholders, one amongst them are companies or Corporate Houses. These Corporate houses are meaningfully contributing from their kitty which impact their internal stakeholders and also openhandedly support societal initiatives. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades,...
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...History and Evolution of CSR: Indian Detailed Before the term and concept of corporate social and environmental responsibility came into common usage in the 1990s, the terms “charity” and “philanthropy” were prevalent in business circles. The idea of corporate involvement in social well-being as a voluntary response to social issues and problems and responsible behaviour in business, is as old as business itself. However, although the evidence of the concern of business for society goes back several centuries, formal writing on corporate social responsibility is largely a twentieth century phenomenon. The account given below presents the shifts, from merchant charity to corporate citizenship in India. Such shifts occurred over the nineteenth and twentieth centuries, as business responded to evolving societal needs and demands. Merchant communities: The pre–industrial era The practice of business giving continued through the ages, and the business response to social needs changed with evolving economic, political and social conditions. This is described as a shift from merchant charity to modern-day corporate citizenship. Although business traditions in India had their beginnings thousands of years ago, India is still a relatively young industrial nation compared to the industrialized countries of the West. The merchant class played an important role in India’s pre-industrial society, and in spurring the ideals of modern capitalism. The merchants were engaged both in domestic...
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...Corporate Social Responsibility Initiatives: A Case Study of Maruti Suzuki, Hyundai Motors & Toyota Shubham Jain, BBA (2014 - 2017), IITM Janakpuri / Guru Gobind Singh Indraprastha University, Dwarka Abstract Corporate social responsibility in simple words means, “giving back to the society from where an organisation operates its functions, employ resources and satisfy human wants by offering goods and services. In today’s time, business has emerged as one of the most powerful instituitions on the earth, earning profits will be of no use until and unless the customers associated with the organisations are not happy with the company’s perspective towards helping the society. Therefore, it calls for the need of corporate social responsibility....
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...Technologies Limited, the Foundation began its work in Karnataka, India, gradually extending its activities to the states of Tamil Nadu, Andhra Pradesh, Maharashtra, Orissa and Punjab. It has successfully implemented projects in four key focus areas such as health care, social rehabilitation and rural upliftment, learning and education, art and culture. The Education and Research Department (E&R) at Infosys works with employee volunteers on community development projects. Infosys employees actively participate in the welfare of the local community. Their Development Centers (DCs) in India make a difference through several Corporate Social Responsibility (CSR) initiatives. They organize and contribute to welfare programs, especially for underprivileged children. They support the activities of institutes and Non-Government Organizations (NGOs) dedicated to healthcare and education, and campaigns for skills development and community welfare. They have won 'Computer World Award - 2001'- International Level 'The Economic Times Corporate Citizenship Award,' on behalf of the Infosys Foundation, for outstanding philanthropic work- National Level Dabur India Ltd Dabur India Ltd is one of India’s leading FMCG Companies. Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. At Dabur, commitment to good governance, ethical conduct and social responsibility is core to their way of doing business, and is strongly aligned with...
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...Applied Sciences 4 (3): 95-105, 2012 ISSN 2079-2034 © IDOSI Publications, 2012 DOI: 10.5829/idosi.ajbas.2012.4.3.1593 Corporate Social Responsibility Initiatives of Major Companies of India with Focus on Health, Education and Environment Anupam Sharma and Ravi Kiran School of Behavioral Sciences and Business Studies, Thapar University, Patiala, India Abstract: Corporate social responsibility (CSR) is emerging as a new field in the management research. In India, many firms have taken the initiatives of CSR practices which have met with varying needs of the society. The present study has made an attempt to understand the status and progress and initiatives made by large firms of India in context to CSR policy framing and implementation. Data has been collected from the official websites of the firms, in-person interviews and through structured questionnaire. The CSR initiatives in context to health, education and environment sector to be rated by the interviewee were identified from the literature. Based on the information and discussions mentioned a matrix of various policy factors has been prepared. All initiatives factors have been rated on the scale of 1 to 5. Results of the study depicts that IT and Auto industry is more going for taking up CSR initiatives while FMCG sector has focused yet not too much into the social responsibility initiatives. Although India has entered or taken a transformational change by involving into new CSR initiatives, but still a lot has to be done...
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...* C SR Corporate social responsibility – A compensate for the greater immorality Corporate Social Responsibility? Or do you mean Corporate Legal Liability?” The bold headline in the newspapers Say “ONGC Spent 405.53 Cr on Corporate social responsibility”, “RIL Spent 303 Cr on CSR” But no newspaper ever said that deaths of tens of thousands of the Olive Ridley turtles that nest on these sandy beaches were killed by Oil and Natural Gas Cooperation of India (ONGC) and Reliance Industries (RIL). Oil and Natural Gas Cooperation of India (ONGC) and Reliance Industries (RIL) had carried out the off shore drilling in the coast of Orissa. This has led to the deaths of tens of thousands of the Olive Ridley turtles that nest on these sandy beaches. With the number of these turtles already plummeting, they are well on their way towards extinction. Corporates are sugar painting their obscene atrocities by the name of CSR activities. CSR Quote of KFC “KFC would create more employment and improve infrastructure”. “KFC is as committed to the environment as we are to our food and to our customers” But who knows that the chicken they serve is full of chemicals, and the birds are given hormones, antibiotics and arsenic chemicals to fatten them quickly. It would cause a high rate of obesity, heart disease and cancer due to the sodium and cholesterol contained in fast food. The Municipal Food Inspector found out that some of KFC's chicken contained three times more monosodium glutamate...
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...and it is now the turn of the corporate sector to demonstrate that it will play according to the rules. The government on its part must trust the corporate sector to function honestly and also keep a watch. The Companies Act, 2013, enacted on 29th August, 2013 on accord of Hon’ble President’s assent, has the potential to be a historic milestone, as it aims to improve corporate governance, simplify regulations, enhance the interest of minority investors and for the first time legislate the roles of whistle blowers. The 2013 Act has introduced several provisions which would change the way Indian corporates do business and one such provision is spending on activities of Corporate Social Responsibility. The importance of Corporate Social Responsibility is increasing in Indian Corporate scenario because organisation have realize that ultimate goal is not profit making beside this trust building is viable and assertable with societal relationship. “Companies Act 2013: A Revolutionary Legislation or Not” “Businesses need to go beyond the interests of their companies to the communities they serve.” ~Ratan Tata, Former Chairman the Tata Group India had a long tradition of corporate philanthropy and industrial welfare has been put to practice since late 1800 A.D. Historically, the philanthropy of business people in India has resembled western philanthropy in being rooted in religious belief. India has a long rich history of close...
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