...Benefits 13 9. Technology 15 10. Management 18 11. Marketing Strategy 23 12. Budget 24 13. Limitations 25 14. Long Term Objectives 26 15. Timeline 27 16. Appendix A 29 17. Appendix B 30 Company Mission We want to bring out the unique beauty in every woman through customized cosmetic products. Market Research To better understand and identify our target market, we conducted market tests by approaching 120 female working adults. These women are aged between the ages of 25-35, and were either executives or in managerial positions, have a monthly income of more than $2000 a month. Make-up is important to them as they need to be presentable at work. Therefore, they spend average of $150 on cosmetics product monthly. We asked them to evaluate and improve Goddess. Most of the women liked that Goddess was personalized and how it made putting on make-up an enjoyable experience. Most of them were also willing to pay an average of $900 for Goddess, if it were endorsed by cosmetic professionals. However, some issues they raised against this product were the accuracy of the skin tone test, and how user-friendly it would be. Our targeted market size during our initial launch is 240,800, which includes employed women from the ages of 24-40. The market share we will be targeting is estimated at 1%, which is 2,400. We will target the mass market size of 500,000 after 5...
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...Industry Assessment - Part 1 Cosmetics Industry Riley Bell Alexandru Colita Nicholas Gonzalez Derek Morin Yuan (Amy) Zhang MGMT 390: Industry Analysis Projects Norine Webster University of British Columbia Okanagan February 14th, 2014 Table of Contents 1. Executive Summary……………………………………………………………………….2 2. Industry Description………………………………………....…………………………….3 3. Value Chain……………………………...………………………………………………..5 4. Relevant Features/Factors for the Industry ……………………………………………….7 5. Porter’s Five Forces ………………………………………………………………………9 6.1. Competitors and Level of Rivalry ……………………………………………………………………...9 6.2. Suppliers and Relative Power…………………………………………………………………………10 6.3. Buyers and Relative Power …………………………………………………………………………...10 6.4. Possible New Entrants, Barriers to Enter and Exit, Threat of Entry ………………………………….11 5.5 Substitute Products, Barriers to Switching, and Threat of Substitutes………………………………...12 6. Financial Ratios………………………………………………………………………….12 7. STEEP Analysis………………………………………………………………………….16 7.1. Social/Cultural Factors…………………………………………………………………………………16 7.2. Technological Factors…………………………………………………………………………………..18 7.3. Economic Factors………………………………………………………………………………………19 7.4. Environmental Factors………………………………………………………………………………….20 7.5. Political Factors………………………………………………………………………………………...20 8. Significant Drivers……………………………………………………………………….20 9. Key Success Factors……………………………………………………………………...
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...Ethics problems in cosmetics industry St. Thomas University MAN 510 Management Ethics Professor Raúl Fernández-Calienes 3/05/2014 Rong Li Abstract A cosmetics industry is called “beauty economy’, which includes the make-up, skincare and hair production and so on. Due to the beauty of nature, there is a huge demand for the cosmetics in the economic market. The corporations of cosmetics are the main supplies of the beauty products. As the blooming development of cosmetics industries, some phenomenon is involved in argument, which have exert an harm on people and the society even though they do not violate the current law. In this research paper, three main ethics problem will be discussed. This paper will give a brief background on each phenomenon, and then give the arguments and problems of it by using the ethics theories and case. Finally, some suggestions and measurement will be given to each problem. Key words: ethics, animal-test, advertising manipulate, double standard, Corporate social responsibility Introduction Cosmetics industry is called “the beauty economy”, devoted to develop the products of skincare and make-up both for woman and man. Due to the pressure from employment and mating (lipstick effect), people, especially woman most likely tend to spend their money on buying cosmetics, in order to enhance their beauty on their appearance and body. Consumers in America spend $45 Billion on cosmetics and beauty products...
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...Does Beauty Have a Cost? The Ecological Footprint of the Cosmetics Industry Alexandra Noelle Penny Brown University 2008 Environmental Studies Senior Thesis May 8, 2008 1 Acknowledgements To Caroline Karp, my thesis advisor and primary reader, for her boundless suggestions, ideas, encouragement, and support as I attempted to creatively apply a structured environmental policy analysis to a new problem. To Catherine Goodall, Amit Sheth, and ShaSha at Environmental Packaging International for introducing me to the subject of packaging, guiding me carefully through various analytical techniques, and sparking my interest in redesigning consumerism. To Dave Murray and Joe Orchardo for their assistance running the spectrometer analyses in the Environmental Chemistry Lab as well as their vast patience and willingness to answer my many questions. To Daniela Quilliam and Bill Dundulis at the Rhode Island Department of Health for their honesty in answering my pointed questions and insights into government regulations when funding is a challenge. To my sister, Elena, for her endless patience and support, and especially for her late-night company in the Science Library Friedman Study Center. To my father, Luther, for advising me to work on my thesis early in the year, advice I listened to carefully, agreed with, but never quite followed through. To my mother, Joanne, for never doubting my ability to achieve goals that are seemingly out of reach...
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...Composition par PAO Patricia Bréard, Brigitte Lory Directeur de la publication Yves Robin Chef du Service des Études et des Statistiques Industrielles CONTACTS Ministère de l’Économie, des Finances et de l’Industrie Ministère délégué à l’Industrie Direction générale de l’Industrie, des Technologies de l’Inforamtion et des Postes SESSI Service des Études et des Statistiques Industrielles Centre d’Enquêtes Statistiques 5, rue Claude Bloch 14024 Caen cedex Tél. : 02 31 45 73 33 - Fax : 02 31 45 74 84 Centre d’informations 10, rue Auguste Blanqui 93186 Montreuil cedex Tél. : 01 41 63 58 60 - Fax : 01 41 63 58 59 SYNDICATS PROFESSIONNELS Union des Industries Chimiques (UIC) Le Diamant A 14, rue de la République 92909 Paris la Défense cedex Tél. : 01 46 53 11 00 - Fax : 01 46 96 00 59 Web : www.uic.fr Fédération des Industries de la Parfumerie (FIP) 33, avenue des Champs-Élysées 75008 PARIS Tél. : 01 56 69 67 89 - Fax : 01 56 69 67 90 Syndicat National des Fabricants de Produits Aromatiques (PRODAROM) 48, avenue Riou Blanquet 06130 GRASSE Tél. : 04 92 42 34 80 - Fax : 04 92 42 34 85 Web : www.prodarom.fr Comité Interprofessionnel des Huiles Essentielles Françaises (CIHEF) ZI St Joseph - Traverse des Métiers 04100 MANOSQUE Tél. : 04 92 87 38 09 - Fax : 04 92 72 72 09 POUR EN SAVOIR PLUS - Cosmétique magazine mensuel ISSN 1297-4781 - l’ABCdaire du Parfum 1998 Flammarion, Paris - Nicolas de Barry, Maïté Turonnet, Georges Vindry - Décret n° 200-569 du 23 juin 2000 (relatif aux...
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...Business opportunities in Chinese cosmetics industry. Discussing business opportunities in cosmetics industry in China, we should first review macroeconomical factors influensing Chinese economy most. Chinese economy quite so associated with some “sweeping statements” like “China will be next economic superpower; its economy is still government run; foreigners don’t make money there; relationships count, so a partner is needed. But they are hyperbolic, misleading, out-of-date, or just not true”(Woetzel J.R. (July 2004) A guide to doing business in China. P.) So, what the situation is really about in China and what cultural and economical differences has Chinese business environment in comparison with French? At first, I French and Chinese societies have totally different basis. If we look back to sociology, we remember, that all societies can be divided on two main categories: High-context(China) and Low-context(France). In high-context society words may not mean what they really mean. For example “yes” may not be “yes” at all, opposite to low-context society where “yes” always means “yes” and “no” always means “no”. It results in a need for deeper understanding the position of the people you’ll have to work with and sphere you’ll have to work in, because in high-context society it is easy to miss the cue, if you haven’t obtained enough information about the problem. Secondly, one of key chinese cultural concepts is “Guanxi”, which literally translates to relationship....
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...Executive Summary - November 2007 A Study of the European Cosmetics Industry Executive Summary Prepared for: European Commission, Directorate General for Enterprise and Industry Prepared by: Global Insight, Inc. November 2007 Executive Summary - November 2007 Contact Information Emilio Rossi Managing Director Business Planning Solutions, Europe Global Insight, (Italy) srl. Via S. Maria Segreta 6 20123 Milan +3902 8648 130 emilio.rossi@globalinsight.com Antonia Prlic Principal 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7312 antonia.prlic@globalinsight.com Robert Hoffman Senior Consultant 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7311 robert.hoffman@globalinsight.com Executive Summary - November 2007 I. Broad Market Study An overview of the broad cosmetics industry (also referred to as the cosmetics and toiletries (C&T) industry) in the EU, Japan, China, and the U.S. reveals that Europe's market size is almost as large as the U.S. and Japan combined, due to its large population. In 2006, the U.S. cosmetics market was €38.2 billion, while Japan's was €23.7 billion and China's €8.2 billion. The total EU27 cosmetics market was valued at €63.5 billion in 2006. Among the EU countries, Germany has the largest cosmetics market, valued at €11.7 billion, followed by France (€10.4 billion), the U.K. (€10 billion), Italy (€8.8 billion)...
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...The beauty and cosmetics business in India is growing tremendously with the cosmetics market is growing at 15-20% annually, twice as fast as that of the United States and the European markets. According to the analysis the figures given by the Confederation of Indian Industries (CII), the total of Indian beauty and cosmetic markets size currently stands at US$950 million and it is showing growth between 15-20% per annum. The retail beauty and cosmetic market in India is currently estimated at USD 950 million which is pegged at USD 2.68 billion by the year 2020. The market consumption volume is increased by 5.6% in the period 2008-2012 to reach a total of 88.6 million units in 2012. The markets volume is expected to rise to 109.6 million units...
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...A. EXECUTIVE SUMMARY Aim : To study the growth of cosmetics industry in India. Women cosmetics market growth on a period of time along with a strong increase in male cosmetics market. Cosmetic brands promotions and advertisements in attracting customers. Consumer behavior in accordance with the utility drawn from the usage. Medicinal & Herbal/Ayurvedic Cosmetics market & Fake cosmetic industry in India. Methodology : A sample survey conducted on UG and PG students regarding their cosmetic usage and benefits they are drawing from them along with a small research on cosmetic stores in different areas to know about the use of cosmetics by the local households also. Survey was conducted by personal interview and using questionnaire also. Findings : The survey portrays the utility of cosmetics usage by students which is varying according to the age groups where as the research on stores at different places reflected different results. From the study it is found that with the growth of women cosmetic market, Men’s grooming product market is also growing rapidly. Consumers are more concerned about herbal and natural cosmetics. With the rise in fake cosmetics market, a lot of people face trouble in recognizing the real products and end up buying fraud ones. Since the consumer buying behavior is the important factor to forecast the sales of any product in a particular area.So company should keep close eye on the market situation. yet, customer were price sensitive, but the changing...
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...INTRODUCTION The global cosmetic industry has been captivated by India in a fascinating manner the worlds second most populous country has seen an enormous growth of the cosmetics industry. India's retail beauty and cosmetics industry, currently estimated at $950 million, is likely to almost treble to $2.68 billion by 2020. The industry has been growing at an annual rate of almost 15-20 per cent in the coming years, which is twice as fast as that of the United States or Europe. The Indian cosmetic industry has witnessed robust growth in the past decade and has been ranked 5th largest in Asia. The Associated Chambers of Commerce and Industry of India has published a survey which stated that 65% of the teenagers claimed that their expenditure on branded cosmetics had increased 75% in the past 10 years. Unlike the western countries, where 55 plus age category is the target group, in India the target range is from 30 plus age group. Major driving factors for this industry have been the improved purchasing power and rising fashion consciousness among the population. Increased levels of brand advertising have also captured the imagination and awareness of the people. The cosmetic market caters to all sections of the masses, offering products ranging from a mere Rs. 100 to about Rs. 50000. The higher-end market range is considered to be within Rs. 1500 to Rs. 15000, while the middle market consumes products that are priced below Rs. 1500. The increased brand awareness has also aided...
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...AVON -STUDY CASE- Analiza contextului global al afacerilor prin prisma factorilor de impact asupra industriei cosmeticelor The cosmetic industry is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008 were certified organic, ethical or natural. There are concerns that the global economic climate will stifle new product development, innovation and sustainability programs in 2009. An economic slowdown usually curbs companies from investing in research and development and it is that research that has brought forth a wealth of green cosmetics. For example, retailers such as Wal-Mart are increasingly requiring more ecofriendly supply chain. There are forecasts that consumers are unlikely to give up their commitments to organic products just to save a few pennies. 68% of consumers will remain loyal to a company that has a social and environmental commitment. Many consumers are now ‘voting with dollars’ for organic products and supporting brands that support values similar to their own. Economic factors mainly affect the purchasing power of customers. The more customer demand for the product the more profit to the organization, at the same time if there is no customers demand...
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...COSMETICS ADOPTION AMONG YOUNG MALE ADULTS IN MALAYSIA CHAPTER 1: INTRODUCTION 1.1 Problem Background Personal identity is increasingly sought by consumers and one is recognized based on what one consumes (Firat & Venkatesh, 1993). People try to become the being they desire to be by consuming the items that they imagine will help to create and sustain their idea of themselves, their image and their identity (Bocock, 1993). Judgements about individuals are no longer made upon occupation or role in production but rather on what is consumed and how individuals present themselves (Firat, 1993). Through the possession of products, consumers can display their successes reflecting their personal achievement (Mitchell, 1983). Postmodern consumerism is obsessed with appearance and consumption, where style is a substitute for identity and presentation overshadows essence. This concept is part of a culture that have feminized men (Brod, 1995) and considers women and men as equally involved in the practices of consumption (Bocock, 1993). Masculine and feminine differences have been abolished by the postmodern patterns of consumption (Kacen, 2000) and these patterns of consumption are both determined and enhanced by the types of products consumers invest in (Seabrook, 1999). The construction of the male consumer of who they are, of their identity as men, is now achieved as much through style of dress, body care, image and having the right look, as do their female counterparts...
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...CONSUMER INSIGHTS CONSUMER INSIGHTS ------------------------------------------------- ------------------------------------------------- Table of Contents ------------------------------------------------- Introduction – Overview of Australian Men 2 Overlook of Major Trends 3 Most Significant Trend 4 Emerging Consumer Expectations 5 Inspiration 6 Persona 7 Overview of Australian Men: A stereotype existed in Australia historically in terms of masculinity and the typical Australian male. However contemporary culture has changed the typecast of the typical Australian male from strong, emotionless and rough to one more sensitive, intellectual, cultural, open-minded and well groomed (Malone 2014). Modern Australian men are becoming highly body conscious as 82% of Australian males identified they are spending significantly more money on tending to their physical appearance when compared to premillennial habits (McCrindle Social Research 2013). This can be attributed to the increased media exposure to male specific lifestyle magazines and shows (IBISWORLD 2013). Not only are Australian males become more image conscious they are also recognizing the importance of maintaining healthy lifestyles (Euromonitor 2013). Australian men can be demographically profiled by generation, Baby Boomers being aged roughly 47-65, Generation X aged early 30’s to mid-40’s, Generation Y born between 1981 and 1994 and Generation Z those born between 1995-2009 (Holroyd 2011). Over the...
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...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
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...NATURA The eco and customer friendly company. Table of Contents Introduction: 3 The Natura Concept: 3 Products: 4 Competitors: 4 Biodiversity: 5 Production and Operation: 6 Social Responsibility: 6 Financials: 7 Conclusion: 8 Introduction: Natura, a Brazilian based company was founded in 1969, by Luiz Seabra and later partnered with Guilherme Leal and Pedro Pasos. Today, as a public company since 2004, Natura is a leading manufacture and marketer in the skin care, solar filters, cosmetics, perfume, and hair products (Natura). Natura sold in Latin America and France is looking to enter the U.S. markets once they stabilize after the recession (Azevedo). The Natura Concept: Unlike many other companies within the personal care industry, Natura takes a position in promoting inner beauty and self-esteem. In 1992, Natura implemented the Truly Beautiful Women Campaign, focusing on women with healthy levels of self-esteem as possessing “true beauty” instead of the traditional focus on outer beauty and age (Natura). Natura prides itself in its strong research and development efforts and its use of ordinary women rather than supermodels in their advertisements (Natura). Since Natura conception in 1969, they have made it their focus to positively effect the environment, consumers, and the universe, and based off of this belief: “We have been fundamentally committed to conducting our business with consideration for environmental...
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