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Cosmetics & Promotion

In: Miscellaneous

Submitted By bhumikassingh
Words 1385
Pages 6
International Institute of Professional Studies

Management Research Project
Project Proposal

Proposed Project
(Synopsis)

A comparative study of Push & Pull Promotional Strategy with special reference to selling practices among various cosmetics brands in Indore market.

Submitted To:
Dr. Yamini Karmarkar
Reader
IIPS-DAVV
Indore.

Submitted By:
Bhumika Singh
MBA (APR) 4th Sem
IIPS-DAVV
Indore

INDEX

1. Introduction

2. Project proposed

3. Objective Of The Project

4. Conceptual Framework

5. Literature Review

6. Proposed Methodology

7. Limitations of study

8. References Introduction

Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audience is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol a drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them.

Cosmetics industry is one of the largest industry in the world. Cosmetics includes a wide range of products ranging from skin-care creams, lotions, perfumes, facial makeup to coloured contact lensed and lot many more are being added regularly.

Like other industries the cosmetic industry also uses various promotional tools to promote their product, increase sales and for getting a strong foothold against its competitors.

This project deals with the comparative study of Push & Pull Promotional Strategy employed by various cosmetics brands to promote their products with special...

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