...completed a decade as CEO and is the longest tenured female CEO among Fortune 500 companies Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. B. Research Design and Methodology This paper is primarily to formulate and recommend general strategies for the Avon Company in terms of competition in cosmetic and beauty industry. This will determine the company’s situation in the market. II. External Analysis A. Economic Forces Avon is the world's largest direct seller. Being an Avon Representative means you’re selling an iconic global brand while running your own local business. With Avon, you are in business for yourself but not by yourself. Avon's field management, as well as your fellow Representatives, provide mentoring, training and support every step of the way. Powerful Brand Avon Representatives around the world sell four lipsticks every second. Avon has 90% brand recognition in most major markets. In fact, two out of five women worldwide purchased an Avon product in the last year. And more beauty products carry the Avon name than any other brand in the world. As an Avon Representative, you will have the chance to sell beauty innovations that revolutionize the industry. You will have the opportunity to offer customers a broad range of products that appeal to a diverse consumer base. Compelling Earnings Opportunity You can earn money...
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...PAGEANTS: LITTLE GIRLS IN BEAUTY PAGEANTS Pageants: Little Girls in Beauty Pageants Terry Williams-Reed Western Governors University “FINAL PAPER” Pageants: Little Girls in Beauty Pageants In today’s society, being beautiful is very important to women and many little girls. Beauty pageants are a major source of entertainment for little girls. Beauty pageants have been around a long time, setting a trend in thee American’s society. Children as young as two months old are being entered into the world of beauty pageants. While the beauty pageant industry continues to grow, the controversy surrounding the effects and harms these pageants can have on the contestants has also grown. Children are entered in to these competitions for a variety of reasons. Maybe some of the potential prizes awarded to the winners tempt many parents to get their children involved in these events. There are many risk factors that may take effect in some children, like developing eating disorders and having mental health problems. This not only takes their innocence away, but also makes them likely to develop several mental and emotional imbalances later in life. The glitter and glitz of the glamorous life with its elegant dresses, elaborate hair-dos, sparkling tiaras, heavy make-up, and the deafening applause is short-lived. These fairy tales fades away into a nightmares that can leave these children with a notion of a world that is not as...
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...cosmetics industry is called “beauty economy’, which includes the make-up, skincare and hair production and so on. Due to the beauty of nature, there is a huge demand for the cosmetics in the economic market. The corporations of cosmetics are the main supplies of the beauty products. As the blooming development of cosmetics industries, some phenomenon is involved in argument, which have exert an harm on people and the society even though they do not violate the current law. In this research paper, three main ethics problem will be discussed. This paper will give a brief background on each phenomenon, and then give the arguments and problems of it by using the ethics theories and case. Finally, some suggestions and measurement will be given to each problem. Key words: ethics, animal-test, advertising manipulate, double standard, Corporate social responsibility Introduction Cosmetics industry is called “the beauty economy”, devoted to develop the products of skincare and make-up both for woman and man. Due to the pressure from employment and mating (lipstick effect), people, especially woman most likely tend to spend their money on buying cosmetics, in order to enhance their beauty on their appearance and body. Consumers in America spend $45 Billion on cosmetics and beauty products the cosmetics industry makes billions of dollars each year from people's quest for great skin. Different from other industries like clothing or automobile, beauty products are directly applied...
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...Pageants: A Source for Strong, Productive Young Women Catina Burrell Columbia Southern University Abstract The pageant circuit has been surrounded with a lot of interest and debate since TLC’s Toddlers and Tiaras hit the airwaves, sporting fake hair and flippers! People of all ages, races, and backgrounds are debating the effects pageants are having on our children and society as a whole. Why has the issue of pageants sparked so much debate? Why it is that child activists and psychologists are so concerned for the children who enter pageants? And lastly, are pageants really that bad? There are many articles, blogs and papers that have written on this topic. This paper seeks to answer a few of the many questions surrounding pageantry. The paper brings light to the many “types” of pageant and further seeks to explain the benefits of pageantry; giving the reader a clear idea of what actually goes on in the world of pageantry. Pageants: A Source for Strong, Productive Young Women My experience with pageants is that of both a contestant and a “pageant mom.” I began competing in pageants at the age of 14. I do not come from a pageant family; my mother knew absolutely nothing about pageants and only allowed me to enter because I wouldn’t stop asking. I won the very first pageant I entered and I was hooked after that. Many pageants later, I had gained several crowns, trophies and prizes, but most importantly I had gained a heightened level of self-esteem and confidence. As...
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...Roles, authority and involvement of the management accounting function: a multiple case-study perspective Caroline Lambert HEC, Paris 1, rue de la Libération 78351 Jouy en Josas Cedex lambert@hec.fr Samuel Sponem Conservatoire National des Arts et Métiers GREG-CRC (EA 2430) samuel.sponem@cnam.fr Acknowledgements The authors are grateful to participants at the European Accounting Association Conference 2009, the Accounting department ESSEC seminar, France, and at the seminar of Ecole de Comptabilité de l’Université Laval, Québec, Canada for their constructive comments on earlier drafts of this paper. They also wish to thank and useful suggestions of members of the CriM group, Martin Messner and Juhani Vaivio. We would particularly like to thank Markus Granlund and the two anonymous reviewers for their many helpful comments and suggestions. Both authors thank ‘Fondation HEC’ and ‘Agence Nationale de la Recherche’ for their fundings. Abstract Recent techniques and shifts in the environment are often foreseen as leading management accountants to adopt a business orientation. However, empirical evidence pointing to fundamental shifts in the roles played by management accountants remains relatively scarce. We explore this paradox and give sense to the various roles played by the management accounting function by focusing on how management accountants are involved in and endowed with authority in decision-making situations. Using data we gathered from 73 interviews in ten...
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...Sample Student Research Paper (Spring 2013) All Dolled Up: The Effect of Child Beauty Pageants on Contestants Reality TV shows like Toddlers and Tiaras and Little Miss Perfect expose the growing popularity of child beauty pageants. These shows have turned pageants into an industry that is valued at $5 billion (Cartwright 1105). This newly created pageant industry has changed the child beauty pageant system—contestants are competing at younger ages, they are wearing more makeup, and the focus is shifting away from natural beauty towards glitz and glam. The emergence of a pageant industry has changed the pageant system, but what affect does this industry have on contestants? More importantly, do pageants’ effects on young contestants warrant regulation? As more young girls compete in pageants, answering these questions and determining the effects of child beauty pageants becomes more important. These questions need to be answered so that the well being of pageant participants is ensured. The issue of regulation is of particular importance since parents, pageant companies, and the media all contribute to the growing pageant industry. Some regulation is needed to protect the young participants. Generally this regulation would be the parent’s responsibility, but in this paper I will argue that the industry merits specific regulation. In order to prove that regulation is warranted, I will analyze the negative impacts of the pageant industry using research from psychologists...
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...1970 a dermatology study recognized the efforts of Dove in this regard and at that time they started gaining popularity among beauty brands. And nowadays it is being considered as the World’s top brand in cleansing products and a lot of research has been done on its product innovation and marketing strategies. Mission /Vision Dove brand has its mission and vision as follows: “Dove is committed to helping all women realize their personal beauty potential by creating products that deliver real care. Dove believes that beauty should be for everyone, because when you look and feel your best, you feel better about yourself.” “Dove says it continues to provide products that make a genuine difference to the condition and feel of your skin and hair.” And in doing so it assists in accomplishing its mission of increasing women’s description of beauty to incorporate all ages, body shapes and all sizes, making them realize that beauty is not only related to their looks. Statement of the Marketing Goal Marketing strategies may be designed in several different ways or through several different channels but when it comes to brand like Dove; they make it after proper planning. The basic statement of Marketing Goal of Dove is as follows: “Dove wants to target all ages, shapes, and sizes of women to let them believe through the use of their products that beauty doesn’t depend...
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...healthcare, beauty, and personal care, food, beverage, home and garden, tobacco, and agricultural industries. In addition to these, MWV also produces specialty chemicals for the automotive, energy, and infrastructure industries, while maximizing the value of its land holdings through forestry operations, property development, and land sales. The company became incorporated in Delaware in 2001 as the successor to Westvaco Corporation and The Mead Corporation. MeadWestvaco primary markets for their products are in North America, South America, Europe, and Asia. The company operates in 30 countries, has approximately 16,000 people, and serves customers in more than 100 nations. The Food and Beverage division produces packaging materials, as well as, designs and produces packaging for the global food, food service, beverage, dairy, tobacco end markets, and paperboard for commercial printing. In the food market arena, materials and solutions are developed for packaging frozen food, dry goods, ready-to-eat meals, drinks, and some dairy products. For the beverage market, MWV produces high-performance paperboard, carton designs, converting operations, and packaging machinery. The tobacco market produces high performance paperboard for the design and carton production of leading tobacco brands. All of the materials for this division are manufactured in the United States and the plants running these products are located in North America, Europe, and Asia. The Home, Health, and Beauty division...
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... INTRODUCTION TO MARKETING MANAGEMENT LAGOS BUSINESS SCHOOL 2010/E15/647 AUGUST 2010 Marketing Strategy for a Nail Studio Table of Contents 1. Introduction ....................................................................................................................... 3 1.1 Purpose ........................................................................................................................ 3 1.2 Limitations ................................................................................................................... 3 2. Background ........................................................................................................................ 4 2.1 The Market................................................................................................................... 4 2.2 Market Segmentation .................................................................................................. 4 3. Marketing Mix Strategy ..................................................................................................... 6 3.1 3.2 3.3 3.4 4.1 4.2 4.3 4.4 Products – Suite of Services ......................................................................................... 6 Place..............................
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...PROGRAM MASTER OF BUSINESS ADMINISTRATION COURSE ORGANIZATIONAL POLICY & STRATEGY CASE STUDY – REVLON Acknowledgement This paper was undertaken during enrollment of master degree of business administration and it is a great opportunity to share this paper for an academic knowledge and development as well as self-improvement management skills. Executive Summary Revlon was founded in 1932 by brothers Charles (Joseph Revson and Charles Lachmann) with a $300 investment from nail products to beauty products. In 1937, Revlon successful started selling products in department stores and drug stores. Revlon was taken public in 1996 traded on the New York Stock Exchange. Today, Revlon is the global company which offering the products over 100 countries and products focus on skin care, cosmetics, personal care, fragrance and professional products. In this case study, the strategic management is focusing on the following: Identify the firm’s vision, mission, objectives and strategies Develop the statement of vision and mission of the firm Identify external opportunities and threats Construct Competitive Profile Matrix (CPM) Construct External Factor Evaluation (EPE) Identify internal strengths and weakness Construct Internal Factor Evaluation Prepare Strengths-Weakness-Opportunies-Threats Matrix (SWOT), Strategic Position and Action Evaluation Matrix (SPACE), Internal-External...
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...Analysis of the Business Cycle – The Beauty Salons By Jacqueline R. Jones Presented To Dr. Saad M. Khalil December 5, 2010 ECO550009016: Managerial Economics and Globalization Strayer University Abstract The scope of this paper is to investigate, prove or disprove the implications that due to our current economic status for the past twelve months our GDP (Gross Domestic Product) growth, inflation, unemployment, corporate profits and other data has played a relevant part on where our economy currently is in the business cycle today. It implies that these factors may play a significant part on our prospective for higher sales, labor cost and growth from a monopolistically competitive firm or industry. Various official U.S. sources on statistics have been complied and examined as well as information from numerous websites and articles and have been studied to see if these analysis are founded for today’s economy. Studies from the Labor Statics, the Bureau of Economic Analysis and the Federal Reserve Board have conducted, similar aspects on the business cycle pertaining to GDP growth, inflation, unemployment and corporate profits about the business cycle. We will also look at the of a monopolistically competitive firm (beauty salons) to see if they will experience growth when unemployment is low or what will happen when higher employment effect a downturn in the business cycle. According to the Burea of Economic Analysis the GDP (Gross Domestic Product)...
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...Introduction of Dove Shampoo Dove shampoo is a very well known brand which works under Unilever’s head name. It began its working in 1957 by launching a personal cleansing bar. Later on they developed a new cleanser for burned or effected skins by using the old formula and it was the time during World War II, when such cases usually appeared. At that time it was a very innovative concept that a non-soap cleanser is available which allows users to get rid of skin dirt without using the soap again and again. In 1970 a dermatology study recognized the efforts of Dove shampoo in this regard and at that time they started gaining popularity among beauty brands. And nowadays it is being considered as the World’s top brand in cleansing products and a lot of research has been done on its product innovation and marketing strategies. BACKGROUND Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had worldwide revenue of €48760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate...
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...Assignment #5 – Enhancing the Marketing Plan Creative Innovation Beauty Salon & Spa By Monique Moore MKT500009016-201101 Marketing Management Dr. Jean Gordon March 13, 2011 In looking at enhancing the Marketing Plan, there are a lot of aspects that come in place. In this paper there will be an discussion of the competitors with their strengths and weaknesses and how Creative Innovations Beauty Salon & Spa will relate to this. The second discussion is will Creative Innovations Beauty Salon & Spa be an leader or follower. There will also be a discussion of the macro-environmental and what trend will impact the business. So with this being noted here is a description of them all. Discuss the company’s competitors, and the strengths and weaknesses of each. In looking at the company’s competitors there are two nearby. The first company is Day Spa & Hair Salon in Richmond, Va. The Day Spa & Hair Salon is a serene, sophisticated retreat amid the bustle of the Short Pump Town Center in the heart of the West End of Richmond. The services being offered will be facial services, nail, feet, hair, and spa treatment. Day Spa & Hair Salon offer an signature to their products and services. In looking at the strengths of the company, the 100 years standing is an strength because that shows that there are values and trust within the company. Also the fact that they have continued customers shows that they provide great services for a long time. In looking...
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...The aim of this study is to demonstrate, using a theoretical model, how a company should address the concept of Total Quality Management in order to reach business excellence and customer satisfaction. Nowadays, economists confront with a large amount of factors that make the existence of a company in the market much more difficult. In today’s competitive marketing environment, organizations try all possible efforts to promote their brand, to attract customer’s attention and to determine them to effect purchase decisions. As a whole this paper offers a framework of management quality coupled with information technology that together enable a company to increase productivity, in order to attract the customer’s attention and to encourage the buying behavior. Process change has become the main concern of today’s companies, and applying the right strategy in order to achieve change has become more and more important. The following research will highlight how TQM strategy together with information technology have been implemented in the L’Oreal company, and the achievements that the latter had after adopting such strategy. Keywords: TQM, information technology, competitive environment, customer satisfaction, strategy. Introduction Implementing TQM in a company may be seen like a new solution that companies adopt in order to face this so called “ quality revolution”. Tough it may seem that many companies have not adequately defined what they are trying to do, and give to the...
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...AVON -STUDY CASE- Analiza contextului global al afacerilor prin prisma factorilor de impact asupra industriei cosmeticelor The cosmetic industry is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008 were certified organic, ethical or natural. There are concerns that the global economic climate will stifle new product development, innovation and sustainability programs in 2009. An economic slowdown usually curbs companies from investing in research and development and it is that research that has brought forth a wealth of green cosmetics. For example, retailers such as Wal-Mart are increasingly requiring more ecofriendly supply chain. There are forecasts that consumers are unlikely to give up their commitments to organic products just to save a few pennies. 68% of consumers will remain loyal to a company that has a social and environmental commitment. Many consumers are now ‘voting with dollars’ for organic products and supporting brands that support values similar to their own. Economic factors mainly affect the purchasing power of customers. The more customer demand for the product the more profit to the organization, at the same time if there is no customers demand...
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