Free Essay

Costa Case

In:

Submitted By susiekuo
Words 286
Pages 2
Porter’s diamond model can be considered as an economical model in relation to competitiveness of the businesses at distinctive locations.
Referring to the components, factor conditions may include capital resources, physical resources, infrastructures and human resources like factors which are playing a vital role for the competitiveness of a business. For an example, well trained expertise baristas can be identified as the working force of Costa Coffee.

Demand conditions may lead to create competitive advantage for the company in the home market. Because they may put the pressure by demanding innovations and it may lead to creation of more innovative products than the rivals. For an example, referring to the Costa coffee there is a wide variation of products targeting the home customers such as ESPRESSO, AMERICANO and MOCHA etc. to meet the demands of the customers.

Supporting industries may support the innovation and internalization process by producing inputs for that. Costa coffee company is associated with the dairy industry and the soy milk industry in order to make its innovations such as hot chocolates.

Rivalry is also an important determinant of the Porter’s diamond. If the rival is putting more pressure on a particular business, to cope with that the company may go for innovations and new strategies. Referring to the Costa Coffee Company, they are expanding the location of the outlets in order to increase the number of customers than the Starbucks Company.

Government may influence with the business by affecting key factors of production, legislation and the competition between rivals at local, regional, national and international level.

Chance can be considered as an element without control of the firm. Those can be both beneficial or create losses for the businesses.

Similar Documents

Premium Essay

Mccrae And Costa Extraversion: Case Study

...1) According to McCrae and Costa extraversion is a measure of friendliness that lets us predict how much one smiles and talks in a social situation. Inversion is when a person lacks social exuberance. Introverts also tend to be reserved and quiet as well as self conscious about themselves. Subria is both introverted and extraverted, extraverted because she talks loudly and laughs with clients when she waitresses at a local restaurant. She also seems extraverted when she tries out for parts on Broadway by showing many emotions and projecting high energy into her performances. However, Subria is more introverted because she acts gregarious when she fulfills roles on Broadway and when waitressing. She does this to help improve her acting skills not because she actually is extraverted. When she is not acting she is self conscious about her looks, and constantly compares herself to other people. 2)...

Words: 634 - Pages: 3

Free Essay

The Meaning of Development

...Arianne Cerize A. Aman The Meaning of Development: Brazil and Costa Rica Economic development is the presumed solution to absolute poverty and to many of the world's other most pressing problems. But what is development, and how do we know it when we see it? The term, development, has been used in several ways. Traditionally, it was equated with growth of per capita income. Since the 1970s, other indicators of development have become widely used by development scholars and development agencies such as the World Bank. The meeting of basic needs (or, equivalently, reduction in absolute poverty), the creation of modern employment opportunities, and the achievement of a less unequal distribution of income and farmland have all become important criteria in determining the level of development. Traditional measures of growth, especially in developing countries, may be misleading in that they fail to account for the environmental destruction that often accompanies spurts in temporary and unsustainable economic growth; and economists are devising measures of the national capital stock that includes environmental wealth. The United Nations has placed both educational attainment and health standards on equal footings with per capita income as development criteria, in the widely followed United Nations Development Program human development index (HDI). Some leading development scholars, such as Amartya Sen, Denis Goulet, and Dudley Seers, have gone further. They argue that more intangible...

Words: 4391 - Pages: 18

Premium Essay

Costa Rica’s Challenge to Us Restrictions on the Import of Underwear

...underwear(1) from Costa Rica and six other countries.(2) The United States initiated consultations with the countries alleged to be damaging or threatening its industry with the intention of invoking the transitional safeguard provisions of the Agreement on Textiles and Clothing (ATC).(3) During the course of these consultations, three of the seven countries agreed to quantitative restrictions on the imported underwear that would be allowed into the United States. However, after failing to reach agreements with Costa Rica, Honduras, Thailand and Turkey, the United States in June 1995(4) introduced restrictions on the importation of cotton and man-made-fibre underwear backdated to take effect starting in March 1995. With the unilateral introduction of restrictions, the case was referred to the Textile Monitoring Body (TMB) for review and recommendations regarding the matter as required by the ATC. The TMB found that the United States had not demonstrated that its industry had suffered serious damage. However, it could not reach consensus on whether the existence of an actual threat of serious damage had been demonstrated, and thus recommended further consultations among the parties. The United States eventually reached agreements with Honduras, Thailand and Turkey after further consultations. However, the United States and Costa Rica were unable to reach a mutual understanding after consultations in August 1995 and November 1995. On 22 December 1995 Costa Rica began the dispute...

Words: 4365 - Pages: 18

Free Essay

Organizational Behavior

...Introduction Overview of Costa Crociere S.p.A. and Cultural Values With revenues of 3.1 billion euros and 2.3 million total guests in 2011, Costa Crociere S.p.A. is the largest Italian travel group and Europe’s number one cruise company, comprising the brands Costa Cruises, AIDA Cruises and Iberocruceros.  Costa Cruises (2012). The group is headquartered in Genoa. Costa Crociere S.p.A has Europe’s largest fleet:  27 ships with total guest capacity of around 70,000. Costa Cruises is committed to enhancing its ability to listen to, communicate with and engage with all stakeholders, to continuously increase its guest satisfaction level, to the empowerment of its people, to contributing to the welfare and development of the communities in which it operates, to respecting and protecting the environment in particular the seas in which the ship sails-and to improved safety. The company values are: 1. Passion for the customer 2. Human Resources 3. Teamwork 4. Innovation and creativity 5. Financial performance 6. Teamwork and ethics Michael Tamm, CEO of Costa Crociere comments on behalf of the company by saying “Furthermore, our Sustainability Report attests to Costa Cruises’ commitment to one of the crucial aspects of B.E.S.T 4 Certification: “continuous improvement.” This principle sets us apart and we apply it to all of the areas that we have previously mentioned through monitoring, control and prevention activities (always using the latest procedures)...

Words: 3591 - Pages: 15

Free Essay

Merck Case Study

...Merck & Costa Rica Case Study Rory S Smith Ethics in Global Environment State University of New York Empire State College Introduction Companies globally are often times scrutinize for their business practices. They face strong opposition and public humiliation when they conduct their business in an unethical way. When companies operate globally, they must ensure they are operating in a socially responsible manner. Being socially responsible is not just giving back to the local community but to be aware of any unforeseen threats that may affect the business. Many countries around the world do not have strict laws governing the preservation of their natural resources. Global companies see this to their advantage to reap the natural resources and leaving back not an ounce of guilt, for a country’s social and economic instability caused by their actions. Industries like manufacturing, pharmaceutical and oil refinery, many corporations contribute to the injustice of violating human rights and the environment. As the business world and economy evolves into a free market enterprise, many corporations continue to demonstrate poor business practices and it is becoming difficult to hold them liable for their actions. Many corporations are also being very silent about their unjust business practices and have many ways to cover up any reported abuse. Countries that experience environmental violations, should impose strict regulatory policies so that...

Words: 2141 - Pages: 9

Free Essay

Tourism Planning

... niche tourism can fall into more specific categories where cultural, environmental, rural and urban sectors are different components to consider when understanding the concept niche tourism (Robinson and Novelli, 2005). Drawing on key literature about eco-tourism planning and how ecotourism is marketed, this report studies the ecotourism prospects in Costa Rica. It also examines elements impacting this specific type of niche which considers the consistent alterations to make the destination more sustainable for tourists. This report will firstly focus on understanding the concept of ecotourism and the principles implemented. This leads on to discussion for focusing on the case study of Costa Rica and how it has developed into an ecotourism destination. Furthermore, a critical discussion of the approaches undertaken by the country will be conveyed, alongside stakeholder and partnerships that play a crucial role of the management of the destination. Finally, discussion will centre on the future directions and recommendations for Costa Rica in relation to help provide growth and become a leading ecotourism destination. Costa Rica is a principle example of niche tourism that explores ecotourism through planning and...

Words: 5855 - Pages: 24

Free Essay

Fdi Attraction of Costa Rica

...Đào tạo TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG COSTA RICA A brief study on public FDI facilitation by means of trade agreements and trade liberalization Nguyen Phuong Khanh Tung Student ID: 0951040062 ------------------------------ Costa Rica: A brief study on public FDI facilitation by means of trade agreements and future political adjustments. Abstract Being probably the most economically-advanced countries within the region of Central America, Costa Rica is a very interesting example of a how a developing country would manage and regulate its economic growth and stability, much thanks to its unique regime to attract and allocate FDI efficiently. Despite having little natural endowments and regional advantages, Costa Rica has ever since been the economic vanguard among the Latin America community for the last past half decade, with remarkable level of development within knowledge-intensive industries. Furthermore, the country’s early acceptance and adoption of various trade liberalization schemes have created a destination that a number of economists have been referring as ‘investment haven’ for exported products and services. The case of Costa Rica, henceforth, is exemplary for developing countries, not only in regard to attracting pure FDI, but also supervising its spillover effects as a means to stimulate the economy. This paper does not quantify in detail the effects, but rather focuses on a sweeping analysis on Costa Rica’s political historical and possible...

Words: 3459 - Pages: 14

Free Essay

Various Tourism Options in Costa Rica

...Various Tourism Options in Costa Rica There are a multitude of reasons for a tourist to travel to Costa Rica; reasons that vary from a simple vacation, to adventure tourism, ‘sex tourism’, eco-tourism, or medical tourism. Costa Rica is a relatively new tourist selection. “In the 1960’s Costa Rica warily became aware that tourism could be an important source of income.” (Tourism in Costa Rica, 2012) Since that realization, Costa Rica has become a well-traveled area. They also remain a peaceful country and prove to be so by remaining military-free since 1948. “…That tiny nation of 2.5 million which has demonstrated for nearly forty years that a country can live in peace without an army…” (Walton, 1985) Vacation Escape, getaway, relaxation, and freedom are all words that describe vacation. Costa Rica provides all of these wants. Dictionary.com describes ‘vacation’ as, “a period of work, study, or other activity used for rest, recreation, or travel; recess or holiday.” (vacation. (n.d.)) One can find a beach to relax on, a beautiful, peaceful country to escape to, and the perfect place to be free and ‘get-away’ from all of the troubles that hassle them at home, in any area of Costa Rica. Costa Rica is a spectacular and unique spot to visit due to the volcanoes that are spread out through the country. Other activities that one can partake in include a new culture, off-roading, walking through the jungle, sightseeing, navigating through rainforest, zip lining, parasailing, and...

Words: 1405 - Pages: 6

Premium Essay

Improting Butterflies from Costa Rica

...Farming Butterflies 5 A Day in the Life of a Butterfly Farmer 6 Country Analysis: Costa Rica 8 The Land 9 Plant and Animal Life 10 The People 11 Greetings and Courtesies 13 Business Culture 14 The Economy 16 Table 1 17 Graphs 1, 2 18 Finance 18 Table 2 19 Government 19 Education 20 Health and Welfare 20 Resources 21 Agriculture 21 Table of Contents (cont.) Industry 22 Trade 22 Transportation 23 Butterfly Beauties, Inc. Operations Equipment and Supplies 25 Employees 27 Marketing Butterflies 28 Exportation/Shipping 31 Conclusion 32 Works Cited 33 Butterfly Beauties brochure Appendix Butterfly Beauties, Inc. Butterfly Farming in Costa Rica Executive Summary While the name may seem somewhat "flighty," butterfly farming is a serious business opportunity. The demand for butterflies is increasing, and new butterfly houses and farms are opening worldwide. The marketing possibilities are exciting. For our venture, Butterfly Beauties, Inc., we have chosen to locate our butterfly farms in the beautiful Central American country of Costa Rica. The climate and plant life are perfect for raising butterflies, and the country has a stable economy...

Words: 8667 - Pages: 35

Free Essay

Haapiness

...S0305-750X(02)00058-X Women in Sustainable Development: Empowerment through Partnerships for Healthy Living CLAUDIA MARA VARGAS * I University of Vermont, Burlington, USA Summary. — This article seeks to take partnerships seriously. Specifically, it is concerned with the nature, opportunities, and challenges facing women’s nongovernmental organization (NGOs), which seek to make real contributions to sustainable development. It uses a case study of COFERENE, a successful women’s NGO in Costa Rica, to explore the nature of partnerships, the contextual factors that shape them, the successes that can be realized from their wise use, and the potential problems that may arise. There are lessons, both optimistic and cautionary, to be learned from COFERENE’S experiences. This article analyzes these lessons. In synthesis, partnerships are complex and demanding, though there are cases in which women’s NGOs have used them effectively to foster sustainable development. Ó 2002 Elsevier Science Ltd. All rights reserved. Key words — geographical focus: global, country specific: Costa Rica, sustainable development, partnerships, culture, nonprofits A woman said that her father was a street sweeper. If some people consider this a humble job, her opinion was that a person who has the job of picking up garbage is way superior to the person who throws away Author unknown garbage. 1 1. INTRODUCTION Although progress for women can be ascertained throughout the world in health, education, and labor, there is still...

Words: 14873 - Pages: 60

Free Essay

Argentina

...impress. Argentine are always ready for any event. They could go from the office to a party, because of the way they dress. Even if you got to a park you should always bring different clothes to change into in case you get invited to a restaurants or for a drink. Went visiting Argentina there is some rules that you should follow as far a dress attire. You should never wear ripped or baggy clothes. You should always avoid flip flops.  ("Dress Attire in Argentina", 2006-2014) If you are going to the wine county you should wear western attire: you will need a good pair of slim boot jeans a straw-hat and your best cow girl/boy boots. ("What To Wear: Argentina Wine Country", 2015).  Proper Dress Attire in Costa Rica Costa Rica attire is very different then Argentina: Went hiking in the forest you want to make sure you bring the proper dress attire which includes a water resistant back pack a poncho and a good pair of hiking boots. You must bring repellants as you will get bit by the bugs. Went you are on the beach you should have a less two swimsuit so you can change if you like and be as causal as you want. ("What To Pack For Costa Rica", 1994-2015).  You should not bring miniskirts, low necklines, tight blouses or strapless wear as the Costa rican court rule in 2012  ("Costa Rican Courts Decide On Dress Code", 2012 ). That it is inappropriate for women to wear this kind of attire. Jeans are out and women could only color their hair a traditional color. You should never wear tennis...

Words: 406 - Pages: 2

Premium Essay

Strategic Management

...1. The Company Costa Coffee is a specialist coffee shop concept that is part of Whitbread, a FTSE-listed British leisure company operating in UK. Costa Coffee has been growing in sales, profits and number of outlets in the past 4 years with 75%, 86% and 39% growth respectively. Table 1.1 Key Financial Ratios 2011-2015 (in GBP Millions) Ratio 2014/15 2013/14 2012/13 2011/12 Turnover 952 805 670 542 Profit (Loss) before Taxation 125 93 87 67 Profit Margin 0.13 0.12 0.13 0.12 Return on Capital Employed 44 35 34 32 Number of Stores 1931 1755 1578 1392 Employees 12645 11432 10031 8196 (Whitbread Annual Reports, 2011-2015) Graph 1.1 (Whitbread Annual Reports, 2011-2015) Competitive Environment UK coffee shop market will exceed 30,000 outlets and £15 billion turnover by 2025, driven by branded coffee chain expansion and non-specialist operator growth. Current market is valued at £7.9 billion (Allegra World Coffee Portal, 2015). Harris + Hoole has been ranked number one for coffee quality. Other players like Starbucks and Caffe’ Nero, food service chains like McDonalds, Subway, Pret a Manger and Paul all compete for the market share. Costa’s customers are mainly mature adults, students and professionals segmented to upper middle and the privileged class. The key challenges will be to retain the leading market share by changing the unique selling proposition of Costa. (Euromonitor International...

Words: 2572 - Pages: 11

Premium Essay

Miravalles Research Paper

...Spend a few minutes reading about Costa Rica and you'll quickly find that it's a country of extraordinary natural beauty. Verdant rainforests, misty cloud forests and bucolic hills and pastures cover much of the country. A tremendous diversity of birds, reptiles, amphibians and mammals can be found throughout the region. However, it's the volcanoes and other geologic features that truly make Costa Rica one of the most popular and beloved travel destinations in the world. Famous peaks like Arenal, Irazu and Rincon de la Vieja attract travelers and adventure-seekers from around the world, but there are other hidden gems to be found as well. The Miravalles volcano is a perfect illustration. (-- removed HTML --) A Paradise in Plain Sight (--...

Words: 1687 - Pages: 7

Free Essay

Ethically Speaking

...happens in a halftime show. But, what we were then exposed to was a two minute speech by Bob Costas regarding the issue of gun control in America. Even my young son asked, “Why is that man talking about guns?” Wow! At his young age of 6, he recognized the power of influence without even realizing it. One issue propagating another. To summarize the tragic events that occurred earlier in the week would be to say that a man killed his girlfriend then committed suicide. If that were the case, this story would never have hit the national stage and Bob Costas would not have had an avenue to voice his liberal agenda. What did happen was; Jovan Belcher, a player for the Kansas City Chiefs football team, was extremely distraught. And, it is noteworthy to say was intoxicated at the time, shot his girlfriend who later died at the hospital. Then, drove himself to the Chiefs practice facility where he was confronted by police, security and team officials. He then turned the gun on himself and committed suicide. For Bob Costas to use his position as a sports broadcaster to editorialize his beliefs or promote some liberal agendas on a nationally televised sports event on a totally unrelated topic such as gun control during a sporting event was extremely unethical and irresponsible. Not only did he try to turn this instance into a gun control issue instead of a domestic violence issue, Mr. Costas also spoke in clichés like “Something like this really puts...

Words: 553 - Pages: 3

Premium Essay

Bruno Stagno Overview

...important. Today, with the evidence to climate change indisputable, successful tempering, of the climate; this ecology of heat for human comfort range cannot simply be through the air-conditioner, it can turn to GBC's as a first step, but additionally it must look to design for the climate, for regionalism, with specific techniques and strategies. This will be looked at in detail by examining the works of Costa Rican Architect Bruno Stagno, both in his designs for buildings in the tropics, his formation of the Institute of Tropical Architecture (Instituto de Arquitectura Tropical) and his various writings relating to architecture and regionalism. Included in this is his approach to eco principles and how this has, and could benefit a Costa Rican GBC adoption of LEED. Introduction With today's contemporary architectural discourse, and indeed building industry, an outsider looking in can be excused for thinking environmental design is simply the application of the of a LEED rating. LEED (leadership in Energy and Environmental Design) is current rating system of choice for Costa Rica. By providing credits through a range of categories such as water efficiency, energy consumption, materials used it demands a building satisify a certain amount of these prerequisite categories and earn points in order to be awarded differing levels...

Words: 1673 - Pages: 7