...Case Context via “5Cs” framework Company: Cottle-Taylor is an established company started in 1815. By 2009 they had a strong product portfolio of over 200 oral care, personal, care, and home care products. In 2009 nearly 50% of the company’s revenue came from emerging markets. Cottle-Taylor conducts its India operations through a subsidiary called Cottle India. The India operations are focused on oral care, which includes toothpaste, tooth powder and dental floss. Focus area for this case is the toothbrush market. Cottle is the market leader (46% market share) in toothbrush market in India. It is perceived as a trusted & quality brand because of its association with IDA (Indian Dental Association). Cottle India is adequately supported by the parent company and follows a decentralized approach for India market strategy. For new markets Cottle’s general approach is to enter market with basic models and competitive prices, and gradually shift the focus to high-margin products. In India Cottle’s most successful toothbrush brand is Complete (accounted for 67% of Cottle’s total unit sales in 2009), which is also the lowest-priced toothbrush for adults. Competitor: Hinda-Daltan & SarIndia are two distant competitors with 21% and 11% market share respectively. The remaining share of toothbrush market is composed of low-quality, low-priced products imported from China and Vietnam. Cottle has a competitive advantage in toothbrush industry due to its manufacturing excellence...
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...No. – 13PGDM149 Cootle Taylor:Expanding oral care group in India Brinda Patel is the director of Cottle Taylor, an oral care firm which manufactures oral care, personal care and home care products. Michael Lang is her manager and he wants to increase the sales and market share of his company in the mid-range and high range oral care sector in emerging markets, due to declining sales revenue from US. Having had success in Thailand, Lang wants to implement similar strategies in India. Brinda having a more definitive idea of the Indian market is averse to the idea as she is aware of the low awareness of oral hygiene in many parts of India. If people do not understand the necessity, how would they be attracted to costlier oral care products like battery operated toothbrushes and their likes. Due to low discretionary spending and disassociation of health issues to not brushing regularly, Cottle faced a otugh market with low spending capacity in India. According to Lang, some of the alternatives to promote sales were focusing on marketing the premium products and persuading customers to switch to high range oral care products. Patel was more concerned with focusing on persuading consumers to brush for the first time and subsequently increasing incidence of brushing. Lang wanted to unevenly distribute advertising dollars across the three key points of focus that Cottle-Taylor wanted to project. But Patel was unsure if the increase in advertising dollars would increase sales. She...
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...International Marketing Management Assignment Propose, with justification, the product and distribution actions Cottle-Taylor should take to achieve its growth objectives in the Indian toothbrush market for the next 12 months. Word Count: 2,194 Introduction Increased wealth in most part of the world causing enhanced purchasing power, advances in technology and the evolution of large emerging markets such as India are three of the dynamic trends affecting international businesses today (Ghauri and Cateora 2010). This essay will take into account these forces and will both analyse Cottle-Taylor’s market position based on the Marketing Mix (Perreault, Cannon and McCarthy, 2011) and suggest recommendations to maximise success in the Indian market. Analysis Product Consumer attitudes towards oral hygiene are changing in India as noted in a PEST analysis (appendix 1), which means Cottle-Taylor need to examine their current product portfolio to understand where profitable growth opportunity exists. Cottle-Taylor offer a wide range of products under four categories, enabling the brand to reach varied demographics, a strength highlighted in the Strengths and Weaknesses Analysis (appendix 2). The size and amount of product variety available in each range differs which as well as consumer demographics explains the difference in total sales for each range. Notably there is unequal share of profit within each range too; consulting the Product Line Analysis (Appendix...
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...Introduction Cottle was founded in 1815 as a hand soap manufacture in Philadelphia. In 2009, The company produced over 200 products to serve the oral care, personal care and home consumerproduct categories. Revenues were $11.5 billion over a span of 200 countries. Cottle viewed geographic expansion and new product development as key drivers of growth in foreign markets and divided its global operations into four geographic divisions: North America, Europe, Latin America, and Great Asia and Africa. Between 2004 and 2009, Cottles sales grew by 8% annually, net income by 12% and earnings per share by 14%, while personal and homecare products generated strong sales in the United States and Europe, oral care anchored the companys success in emerging markets. In 2009, roughly 50% of the company’s revenues of $5.7 billion, came from emerging markets. Cottle maintained manufacturing and business operations in 75 countries to serve its customer base. Cottle believed in providing quality products all over the world, Cottle employed a predominantly international workforce and invested heavily in foreign communities, unlike some of its competitors. Cottle focused on its ability to increase its earnings in India. Brinda Patel, the oral care director of the India marketing division believed that India had a projected growth. From the information Brinda was able to obtain, she created a marketing plan that would support a 20% increase for toothbrush unit sales in 2010. Ms...
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...Executive Summary: Cottle a global player in Oral Care, Personal care and home care focused in Oral care segment in India market and is Market leader. With slow down in American market Cottle focused on Indian Emerging markets and marked tooth brush segment as target segment as segment has untapped opportunity and technological expertise is present with Cottle. Lang (VP) wanted increased sales in high price segment through increased advertisement, while Brinda (Director marketing India) wanted to focus on untapped rural segment that do not use tooth-brushes and increase the usage frequency. To maintain the sales growth of 25-30% Cottle planned to design a product between medium and premium segment and aggressively supply in the outlets and advertise. (113) Situational analysis: Cottle-Taylor – Founded in 1815 in Philadelphia as soap manufacturer is now global with reach in 200 countries and production in 75 countries, produces Oral Care, Personal care and home care products and has 200 products in its portfolio and revenue of 11.5 billion dollars. Cottle viewed Geographic expansion and new product development as key aspects for sustainability and growth, and divided markets into 4 divisions – North America, Europe, Latin America and greater Asia and Africa. Emerging market contributed 50% in revenue[4]. Focusing Indian Oral care segment Cottle found growth opportunity in India as American market were hit by recession. Cottle believed in providing quality...
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...This novel portrays this theme very well from the setting to the character’s thoughts. The novel takes place in a very quiet town, with ,the main character, Taylor. Taylor’s home isn’t really a “home” at all; it is full of depressing things and many deplorable problems. Throughout the story, Taylor deals with many issues but stays strong through the chaos. One important lesson readers can learn from Laurel Lindt’s The SkiBoarder is whatever happens, you can’t give up. One example of this was when Taylor fights with her mom and won’t accept that she has Schizophrenia. This scene shows how Taylor...
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...Reading, Pennsylvania was a little girl with big hopes and dreams. Taylor Swift was a girl who spent most of her childhood singing and writing songs. At the age of nine Taylor turned her attention to musical theatre and performed in Berks Youth Theatre Academy productions of Grease and Annie. She traveled regularly to Broadway, New York for vocal and acting lessons. However after a few years of auditioning in New York and not getting anything she became interested in country music. At the age of twelve, Swift was shown by a computer repairman how to play three chords on a guitar, inspiring her to write her first song “Lucky You.” Taylor said “People haven’t always been there for me but music always has.” At the age of fourteen Taylor moved to Nashville and was offered a record deal with RCA records. Swift was ready at the age of fifteen to release an album with her own materials but the company wanted to wait until she was eighteen but she knew she was ready to launch her career with her own material, so she left that record company. At a café in Nashville, Swift caught the attention of Scott Borchetta, a DreamWorks records executive who was preparing to form his own independent record label, Big Machine records. Taylor was one of his new labels first signings. Since then she has written over 200 songs which all written about her true experience and feelings. In 2006 she released her first album called “Taylor Swift.” She received positive reviews from the music critics. And by...
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...To analyze Simpson’s method of numerical integration to create a natural log table for numbers 1, 1.1, 1.2, 1.3, …… , 2 that is accurate to 5 decimal places (error less than .000005). Simpson’s Rule: Simpson’s method rule is to approximate ∫_a^b▒〖f(x)dx,use〗 in the method we use the parabolas to calculate the value, S = ∆x/3(y_0+4y_1+2y_2+4y_3+..+2y_(n-2)+4y_(n-1)+y_n) The Y’s are the value of f at the partition points x_0=a,〖 x〗_1=a+∆x, x_2=a+2 ∆x, …… , x_(n-1)= a+(n-1)∆x, 〖 x〗_n=b Always the number n is even, and ∆x= ((b-a))/n Definition of Natural Logarithm: To find the function, we will use the definition of the Natural logarithm which is the function given by lnx= ∫_1^x▒〖1/x〗 dx Moreover, before we use the Simpson’s rule we will calculate the n value for all the natural log of the following numbers: 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 1.7, 1.8, 1.9, and 2. To find n value for all functions, we will use the error estimates in the Simpson’s Rule: It states that if f^((4)) is the continuous and M is any upper bound for the value of |f^((4)) | on [a, b], then the error E_s in the Simpson’s Rule approximation o the integral of f from a to b for n steps satisfies the inequality, the formula is |E_s |≤(M 〖(b-a)〗^5)/(180 n^4 ) Let’s find the n value, calculate the n value for all the natural log of the following numbers: 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 1.7, 1.8, 1.9, and 2 Functions N value ln1= ∫_1^1▒〖1/x〗 dx 0 ln〖1.1〗= ∫_1^1.1▒〖1/x〗 dx...
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...employees, which is detrimental to the organization. What is redundancy and downsizing ACAS: ‘British industry requires constant review of products , methods of work and the application of new technology. The ability to remain competitiveness in the worlds markets depends on this. It is inevitable, however, that the redeployment of labour and redundancies will sometimes be necessary. A poorly thought out approach to change can result in a level of uncertainty which damages company performance and, should redundancies be unavoidable, may lead to financial and emotional costs to the individuals affected’ (Advisory, Conciliation and Arbitration Service, 2009, Redundancy Handling: Advisory Booklet 12. London) People Resourcing – Steven Taylor ‘In the uk the term redundancy is defined by law as a situation, in which, for economic reasons, there is no longer a need for the job in question to be carried out in the place where it is currently carried out’ (Page 456) employment rights act 1996 – redundancy only occurs when a dismissal arises for one of the following reasons * Cease of the business * Cease of this business * Requirements for particular work to be carried...
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...MAT220 119. Explain how to solve an exponential equation when both sides can be written as a power of the same base. When an exponential equation has both sides of the equation as the same base one needs to rewrite the equation in the form of bM=bN. For instance, 24x-3=8. To make this the same base we need to make 8 a base of two by writing it as 2^3. Then we have 24x-3=23. Then we get rid of the base and get 4x-3=3. Finally we solve for x. 4x-3=3 4x=6 x=23 120. Explain how to solve an exponential equation when both sides cannot be written as a power of the same base. Use 3x = 140 in your explanation. To solve this equation one needs to use a natural logarithm or ln. First take the ln of both sides, ln 3x= ln 140 Then using bx= x ln b, move the variable to the front, x ln 3 = ln 140 Solve for x, x= ln3ln140= 1.0986122887/4.9416424226 = 0.22231723680404. 121. Explain the differences between solving log31x - 12 = 4 and log31x - 12 = log3 4. When solving log31x - 12 = 4 one needs to write it in the form of bc=M. To do this we do the following; logbM=c means bc=M. 1) log31x - 12 = 4 2) 34=x-12 3) 81=x-12 4) x=93 In the case of log31x - 12 = log3 4, since the log is the same on both sides of the equation the will be omitted. The new equation would be; 1x-12=4. Then solve as normal. Add 12 to 4 to get 16, leaving 1x, which is just x and you have x=16. 122. In many states, a 17% risk of a car accident...
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...Constructivism: A Holistic Approach to Teaching and Learning Janet Giesen Faculty Development and Instructional Design Center Northern Illinois University Introductions • Your name • Your department or unit • Your experiences or knowledge of constructivism • Why have you joined us today? Overview • Learning cycle • Constructivism – Learning theory – Process – Instructional strategy • Classroom applications • Instructor and student roles Learning Cycle or “5 E’s” Engage Extend Evaluate Explain Explore How would you define constructivism? A definition of constructivism Fundamentally, constructivism says that people construct their own understanding and knowledge of the world through experiencing things and reflecting on those experiences. Source: Thirteen Ed Online (2004) Constructivism is a learning theory • Learning is an active process • Knowledge is constructed from (and shaped by) experience • Learning is a personal interpretation of the world Sources: Christie (2005); Kruse (n.d.) Constructivism is a learning theory • Emphasizes problem solving and understanding • Uses authentic tasks, experiences, settings, assessments • Content presented holistically – not in separate smaller parts Sources: Christie (2005); Constructivism is a process – the instructor • Adapt curriculum to address students’ suppositions • Help negotiate goals and objectives with learners • Pose problems of emerging relevance to students • Emphasize hands‐on, real‐world experiences...
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...the study of mathematics during the course. The theory part that includes Taylor series as well as its coverage on complex functionality. In this exploration I surveyed on the theorems associated with analytic functions as well as its functions. This has helped me widen my knowledge and mathematical skills on complex numbers, calcus and functions as topics studied during the course. I have always to kept correct justification on the theories and have used required mathematical models and correct interpretation in the results that I got in the theory processing. Analytic functions has a very wider application on Analytic modulated system whereas there is a general theory of analytic modulation system and they are developed in the transmitted signal σ(t) = Re {eiwctf(z(t)}.Due to this noticeable physical application in life, it motivated me to write a this maths exploration. In mathematics, an analytic function could be simply defined as a function that is locally given by a convergent power series. There exist two parts namely real analytic functions and complex analytic functions, functioning differently. These functions are infinitely differentiable, But as said above functions of each type are infinitely differentiable, having the complex analytic functions exhibiting properties that generally do not hold for real analytic functions. A function is said to be analytic if and only if its Taylor series about x0 converges to the function for every x0 in its domain. ...
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...Can Macy’s Survive a Rebranding? Leadership & Org Behavior Keller University Dr. Jacqueline Lang February 5, 2016 TABLE OF CONTENTS Title Page………………………………………………………………………………….... Page 1 Introduction…………………………………………………………………………………. Page 3 Problem Statement…………………………………………………………………………... Pages 3-5 Literature Review……………………………………………………………………………. Pages 5-7 Analysis………………………………………………………………………………………. Page 8 Solutions………………………………………………………………………………………Page Reflections ……………………………………………………………………………………Page References …………………………………………………………………………………….Page Is this the End of Macy’s? Introduction I will be researching and reviewing the department store Macy’s. They have been in the news a lot lately, reporting over 40 store closings and being down 5% in the marketplace. Macy’s has attributed their decline in sales to greater online competition arising, like Amazon and EBay. They’ve stated that there has been a large shift to online operations and away from the traditional mall locations. (Isidore, 2015) This past winter Macy’s sales were down 5.2% with the quarter being its third declining sales quarter. Other problems are said to be a shift away from spending on apparel and housing goods, a drop in international tourism, increasing competition, and a lethargic economy. Can a once department store powerhouse recover, and keep up with the ever-changing technological age or will they become the shadows of online retailers like Amazon? Macy’s plan to come out of the slump...
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...MA131 0 : Module 2 Exponential a nd Logarithmic Functions Exercise 2 .2 Solving Exponential and Logarithmic Equations 1 Answer the following questions to complete this exercise: 1. Solve the following exponential equation by expressing each side as a power of the same base and then equating exponents: 6 x = 216 2. Solve the following exponential equation: e x = 22.8 Express the solution in terms of natural logarithms. Then, use a calculator to obtain a decimal approximation for the solution. 3. Solve the following logarithmic equation: log 7 x = 2 Reject any value of x that is not in the domain of the original logarithmic expression. Give the exact answer. 4. Solve the following logarithmic equation: log ( x + 16) = log x + log 16 Reject any value of x that is not in the domain of the original logarithmic expression. Give the exact answer. 5. The population of the world has grown rapidly during the past century. As a result, heavy demands have been made on the world's resources. Exponential functions and equations are often used to model this rapid growth, and logarithms are used to model slower growth. The formula 0.0547 16.6 t Ae models the population of a US state, A , in millions, t years after 2000. a. What was the population in 2000? b. When will the population of the state reach 23.3 million? 6. The goal of our financial security depends on understanding how money in savings accounts grows in remarkable...
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...Bryant, J., & Bryant, J. (2000). Television and the American Family. Mahwah, N.J.: Lawrence Erlbaum Associates. This reference happens to be an eBook. It provides good information about television use in general which I can use as part of the introduction. The eBook states that television can be both good and bad. Also covered in this reference are some figures regarding television use as well as the amount of violence shown on television. I can use that information in the body of my assigned section of the group paper. Greenfield, R. H. (2012). Don't Just Sit There: Sitting, TV Viewing, and Mortality. Integrative Medicine Alert, 15(8), 91-93 I find this article to be a suitable reference for my part of the group project. Watching television takes time away from doing exercise. What this article talks about is the important of regular physical activity and that just sitting there watching television does not promote good health. Also one key point that this article states is that sitting or television viewing appears to reduce population-based life expectancy in the United States. I can include that information in my part of the project. McCARTHY, L. (2013). Take Back Family Time!. Working Mother, 72. This article will be a reference for my paper. It talks about family time and how that has been impacted by television use. The article states that family time has been impacted negatively since children watch a lot more versus spending time with their parents. In fact...
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