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Countdown

In: Business and Management

Submitted By ghostrider8879
Words 1478
Pages 6
Organisation & Management | |

Q1

Countdown is New Zealand’s leading supermarket brand, providing customers with a variety of groceries line.

Countdown has over 160 supermarkets across New Zealand supported by over 18,000 team members. The company delivers customers a choice of more than 20,000 different products in each of stores.

The first Countdown supermarket opened in Northlands, Christchurch at 31 December 1981.
This business was established by Rattrays Wholesale and gained momentum through the 1980s. The Rattrays Wholesale Group included the Rattrays Cash and Carry warehouses, tobacco vans, now known as the Red Arrow Distributors fleet, and the SuperValue group of franchised supermarkets, now operating as SuperValue/Fresh Choice.

Countdown is part of Progressive Enterprises, a subsidiary of the publicly-listed Australian company, Woolworths Limited. In addition to Countdown, Progressive Enterprises is also the franchise co-ordinator for the Fresh Choice and SuperValue banner groups.

Countdown works with over 800 food producers and suppliers throughout New Zealand. In-store teams are supported by four dry grocery distribution centres, three fresh produce distribution centres, two meat processing plants, one seafood processing plant and a central support office.

Q2---a – internal environmental factors

Strength

1. Strong Marketing and advertising teams. Countdown has excellent marketing plans that promote their products in various forms. For example discounts, TV promotions, door to door leafleting, in-store promotional activities (e.g. spending X dollars in exchange for household products), free gifts etc. Their promotional activities are very innovative compared to traditional discounting product price. These activities are running on a regular mores. Its marketing keeps it in a very competitive position. 2. Most

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