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Country, Market Entry & Strategy Analysis: India & Pakistan

In: Business and Management

Submitted By halesem
Words 4667
Pages 19
Illuminer, Inc. Country, Market Entry & Strategy Analysis:
India & Pakistan

This report has been prepared for Illuminer, Inc. a manufacturer of tablets and smartphones. Their smartphones and tablets are assembled in China and then shipped across the world. The company primarily has market share in western markets, specifically the US and across several EU countries. However, as competition is tight between smartphone and tablet manufacturers in more developed western nations, Illuminer has decided to hire KLFH, LLP to explore market potential in two countries with growing 3 and 4G networks – Pakistan and India . Both have telecom companies that have burgeoning data-capable networks and millions of subscribers that would be ripe for Illuminer’s product lines. Illuminer has also asked KLFH to specifically look at two cities for this analysis, as they would serve as test markets for their entry into the country. To this purpose, KLFH has chosen the capital of both nations, New Dehli and Islamabad, for their additional research. KLFH has completed the following country comparison and market entry and strategy analysis, detailed below.
Country and City Overviews
India is a highly populous country with a population of 1.21 billion. As the world’s population increases, India still plays an important role because of the fact that India holds over 15% of the overall population in the world. India is a country that has a rather young age group with a median age of 25. Since Illuminer would be selling mobile technologies here, this is a major advantage; a younger population will be more likely to purchases their products than an older population would.
New Delhi is the capital of India. Since there is a considerable amount of migration amongst various states within India, this has caused Delhi to become overpopulated. This overpopulation has limited space...

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