Country Notebook in India

In: Business and Management

Submitted By ChenYJTik
Words 14385
Pages 58
INTRODUCTION
Tuong An Co., want to expand its business into India; thus; we need a detail plan to make our penetration into India market. When we do analyze about the Indian cultural and analysis, we find the information that is general in nature, focusing on product categories. Therefore, we will perform the next to parts “Market Audit and Competitive market analysis” and “Preliminary marketing plan”.
In part III, “Market Audit and Competitive market analysis”, the data generated in part III are used to determine the extent of adaptation of the company’s marketing mix necessary for successful market entry to the develop the final step, the action plan. This part concludes some evaluations of the products, the description of our market in India. Moreover, we also compare and contrast our “Van Tho” vegetable oil and the competition’s products. We also give some numerous data to easier forecast about this market.
In part IV, “Preliminary marketing plan”, we will gather the information from Part I “Cultural analysis” to part III to develop a marketing plan for “Van Tho” vegetable oil in the our target market in India, Mumbai and New Delhi. We would point out the opportunities, threats, strengths, weaknesses to understand what we have and what we have to do next. We also provide the plan of promotion, distribution when we first introduce our “Van Tho” vegetable oil in our target market. Also provided in this paper is other information which is necessary for our plan.
This paper can be a market orientation to help our company around company objectives, markets, and the competitive environment. Doing business in home country involves much difficult. However, doing business internationally, the problems are multiplied. Therefore, it is important to do this paper in order to make things easier when we do business in a country which we are new to everything.…...

Similar Documents

Country Notebook

... Aviation, 2005). The scale of operation for such manufacturing will be a rather large one as jets are fairly large in size and the plant will create more jobs to the Brazilian economy. Although the number and size of wholesale middlemen in Brazil is extensive and organized according to industry instead of product type and carry different product types to satisfy varying consumer preferences, Embraer Jets will most likely benefit utilizing wholesale middlemen for raw materials, labor and warehousing. Methods of operation since being on a large scale will most likely be credit or wire transfers as the costs of these jets are in the millions of dollars. This is especially true since Embraer recently posted on their website of $12.5 billion in confirmed orders in 2012’s third quarter (Embraer Jet S.A, 2012). In Brazilian culture, they prefer to do business with people they trust. In order to penetrate the Brazil market through import, it is usually done by the presence of a local agent or distributor. Larger representatives may have several sales offices in many cities to supply country-wide while smaller representatives can either supply companies in a limited geographic region or “appoint business opportunity finders” (“Doing business in Brazil”, n.d). Companies in Brazil wishing to export should seek legal representation to negotiate terms with the foreign entity. Brazil is located on the coastal region which makes importing and exporting of goods attractive. ......

Words: 1315 - Pages: 6

Country Book Project of India

...Market audit and Competitive market analysis Summary – There are number of things in Indian markets. The economic liberation and high growth rate of economy has put a positive impact on the food and agriculture market in the country. The Product Relative advantage - Reduce Health Risks: Research has linked many approved pesticides with cancer and other diseases. Organic agriculture is the only way to keep them from getting into our body thus reducing health risks. Compatibility –.The reason is simple, organic foods such as vegetables and other products are grown in specific conditions without permitting the usage of synthetic pesticides. Complexity - Organic foods are more expensive to grow than conventionally grown foods and that cost shows up in the higher prices in the grocery store Trial ability - This is the first American organic food store. Observability -The demand for organic foods in India has seen a sharp growth in recent years. The market Geographical Region: India has a population of over 1.2 billion spread across 29 states and six union territories. Initially in the metros but slowly our business would reach the rural areas too. Transportation and communication available in that region – Transportation like Road, railway, Airways, Waterways Communication - Internet, Telephone, radio broadcast, television...

Words: 1768 - Pages: 8

Notebook

...Ashley Ryan 12/7/2011 Evaluation of “The Notebook” It’s common to find most love stories come with a happily ever after. This predictable ending seems semi-unrealistic, but is also a fantasy for some. Disney movies often capture this ideal point of view of a relationship, perfect from start to finish. It overlooks the actuality and different series of problems that can occur between two people. The movie “The Notebook”, based off Nicholas Sparks’ best-selling novel, is a beautiful story that captures the emotion of a forbidden summer love remaining strong through distance and complicated times. The movie begins with an elderly man and woman. This man reads the story aloud from an old, worn out book. The story is about a small town country boy, Noah, chasing after a city girl named Allie. Noah does everything it takes to become a part of Allie’s life. The two grew close, spending most of their time together even making dreams for their future. Noah and Allie had their share of arguments but nothing permanently damaging. The true conflict arises when Allie’s parents step in and demand the relationship to end. Noah and Allie come from two different classes with opposite standards and wealth. With the summer coming to an end, Allie’s parents force her to leave town. Within the blink of an eye the two teenagers are separated from each other, without any closure. Seven years pass and Allie is off meeting new people and creating a new life for herself. Noah on the other hand...

Words: 1043 - Pages: 5

Country Notebook

...This case tells how two companies in India, HLL’s Fair & Lovely and Cavin Kare’s Fairever , ran advertising campaigns that were not very ethical. In India fair skin is thought of as more beautiful and desirable than darker skin. Fair & Lovely was the leading company with 90% share and the Cavin Kare’s Fairever was released and they gained 15% share. This made Fair & Lovely launch a series of ads depicting a “fairer girl gets the boy theme.” Cavin Kare also came back with ads focusing on the same thing. They also showed in their commercials that their products worked. Their campaigns lasted for a few years and were eventually pulled due to harsh criticism for its portrayal of women. 1. Is it ethical to sell a product that is, at best, only mildly effective? From my point of view it is not ethical to sell a product that is, at best, only mildly effective. The product which is mentioned in the case is a cosmetic that lightens skin color. It is promoted as “the miracle worker” which can deliver your skin a difference from one to three shades. According to the new Fair & Lovely technology ad, the cream is supposed to change your skin even in four weeks. However, Indian dermatologists explain “that fairness products cannot truly work as they reach only the upper layers of the skin and so do not affect melanin production”. Moreover experts state, the main reason why people believe that the cream is work-ing, is a bleaching ingredient which just whitens facial hair and not the...

Words: 1583 - Pages: 7

Country, Market Entry & Strategy Analysis: India & Pakistan

...Illuminer, Inc. Country, Market Entry & Strategy Analysis: India & Pakistan This report has been prepared for Illuminer, Inc. a manufacturer of tablets and smartphones. Their smartphones and tablets are assembled in China and then shipped across the world. The company primarily has market share in western markets, specifically the US and across several EU countries. However, as competition is tight between smartphone and tablet manufacturers in more developed western nations, Illuminer has decided to hire KLFH, LLP to explore market potential in two countries with growing 3 and 4G networks – Pakistan and India . Both have telecom companies that have burgeoning data-capable networks and millions of subscribers that would be ripe for Illuminer’s product lines. Illuminer has also asked KLFH to specifically look at two cities for this analysis, as they would serve as test markets for their entry into the country. To this purpose, KLFH has chosen the capital of both nations, New Dehli and Islamabad, for their additional research. KLFH has completed the following country comparison and market entry and strategy analysis, detailed below. Country and City Overviews India India is a highly populous country with a population of 1.21 billion. As the world’s population increases, India still plays an important role because of the fact that India holds over 15% of the overall population in the world. India is a country that has a rather young age group with a median age of 25...

Words: 4667 - Pages: 19

India Country Focus

...Country Focus - India India is the most populous democracy in the world with nearly 1.2 billion people. Its economy grew 9.4% in the first half of year 2010 and is forecasted to grow 9.7% for the year by IMF (Businessweek). On the one hand, India possesses young and growing workforce, rising income levels and a domestic driven economy that are attracting global investors, on the other hand, issues like rising inflation and poor infrastructure continue to hold back the economy. Workforce: India has one of the highest numbers of working people in the world. In year 2010, India’s labor force counted to 478 million people second to China which has around 820 million. Young and growing workforce is the driving force behind Indian economy. According to a recent report by United Nations, working population in India is expected to grow by 46% between year 2000 and 2025 (United Nations). Growing Indian middle class along with large number of English speaking people is fueling the growth of service industry in India. Income Levels: India’s GDP per capita, PPP adjusted, stood at US$ 3400 for the year 2010 (CIA , 2010) which is relatively low even when compared to other developing countries in the region (China US$ 7400 PPP adjusted) (CIA , 2010). The unemployment rate was as high as 10.8 % for year 2010 and 25% of its population still stays below poverty line (CIA , 2010). Infrastructure: This is one of the most critical issues that pose a threat to the development of...

Words: 2431 - Pages: 10

Sos Notebook

... focus only on the Danish market, and make possible to deliver our notebooks in the whole country. We have some ideas about widening our target segments by reaching university student as well, but first we would like to concentrate on one group. Management and Organization In this part, we have tried to collect the basic information about the company’s operation. In the above written sections we have mentioned that the weakest point of our business is that we do not have the needed knowledge of laws and rules that we would need when opening a new business in the Danish market. Those parts, which are missing from this section, will be discussed later on with our accountant. Let us see what we know at the moment: Name of Business: S.O.S Notebook Address: 4000, Roskilde, Maglehojen 131. Phone number: 91267497 E-mail: sosnotebook@gmail.com Owners: Ott Rabi, Cosmina-Ema Otoman, Borbala Berkes, Dávid Böröczky Bank: Nordea Bank account Price policy: We are handing out the Notebooks for free and most of the income is coming from the businesses who place their advertisement into them. We are trying to arrange the prices of the advertisements according to their size and on which page they are placed in the notebook. Method of payment: We will collect our money via online transactions. Staff Policy: Since we are a very fresh and young company, we would like to reflect it throughout our appearance and behaviour towards our customers. That is why we wear casual clothes...

Words: 3722 - Pages: 15

Country Notebook

...| | |Country Notebook: Lebanon | |OSB Board | | | | | | | EXECUTIVE SUMMARY Introduction Lebanon is a country located in the Middle East along the Mediterranean Sea. Its coastal location as well as close proximity to many other nations makes Lebanon an ideal country for trade. Through an analysis of their culture, economy, and market we have been able to develop an introductory marketing plan for exporting OSB board from Michigan to Lebanon. Lebanon is a democratic republic with a free-market orientation. Although there has been much civil unrest in the past, presently there is decent political stability. The economy has struggled due to wars and...

Words: 7482 - Pages: 30

Country Notebook Japan

...) & Western (Kyoto) Cultural Analysis – By John Schnurbusch MYANMAR I. Introduction Include short profiles of the company, the product to be exported, and the country with which you wish to trade. II. Brief discussion of the country’s relevant history III. Geographical setting A. Location- Southeast Asia bordered by Bangladesh, India, China, Laos and Thailand. B. Climate- Very rainy, Northern regions average 70 degrees and Costal and Delta Regions average 90 degree C. Topography- Mountainous in the north, flatter more rolling hills towards the south IV. Social institutions A. Family 1. The nuclear family- Strong relationships based on love and respect 2. The extended family- Important but not as important as nuclear family 3. Dynamics of the family- Every boy goes into the monastery, lives as a novice monk and may return to his family at any time. a. Parental roles- Women are starting to gain more responsibilities and become a larger part of society b. Marriage and courtship- Love is considered a destiny and may be celebrated in a festive celebration or with no ceremony at all 4. Female/male roles (changing or static?)- Static for men but slightly changing for women B. Education 1. The role of education in society a. Primary education (quality, levels of development, etc.)- Nearly all children complete this level (4,948,198 people) b. Secondary education (quality, levels of development, etc.)- Half of primary education students go on to secondary......

Words: 3976 - Pages: 16

Country Notebook in India

... Vegetable Oil? | LIVESTRONG.COM. [online] Available at: http://www.livestrong.com/article/412988-what-are-the-health-benefits-of-vegetable-oil/ [Accessed 3 Feb. 2015]. 4. Vi.scribd.com, (2015). Country Notebook of Canada New. [online] Available at: https://vi.scribd.com/doc/80482029/Country-Notebook-of-Canada-New [Accessed 3 Feb. 2015]. 5. Marico.com, (2015). Marico Limited. [online] Available at: http://marico.com/india/brands/saffola [Accessed 3 Feb. 2015]. 6. Livemint.com, (2015). Buying habits - Livemint. [online] Available at: http://www.livemint.com/Opinion/wfZCp7yVQGHCK3rX2L2U8L/Buying-habits.html [Accessed 3 Feb. 2015] I. Marketing plan A. Marketing objectives 1. Target markets The market that our company aim to is the populous and grown cities : Mumbai and New Delhi. When we have a strong position in those markets, our company could expand the business to the other cities such as Bengaluru, Chennai... The main targeted customers are households, restaurants, hotels and the whole supermarket system. 2. Sales forecast years 1-5 Year | Sales | 1 | 11 million USD | 2 | 12 million USD | 3 | 18 million USD | 4 | 20 million USD | 5 | 16 millon USD | 3. Profit forecast years 1-5 Year | Profit | 1 | -1.1 million USD | 2 | 2.6 million USD | 3 | 4 million USD | 4 | 5 million USD | 5 | 4.1 millon USD | 4. Market penetration and coverage One of the first aspects of our penetration that we will focus on will be......

Words: 14385 - Pages: 58

The Country Notebook of Cuba

...The Country Notebook of Cuba Economic Analysis of Cuba Population 1. Total population as of August 2015: 11 228 813 Growth rates | | Year | Population | Growth Rate | 2010 | 11281768 | -0.06% | 2011 | 11276053 | -0.05 % | 2012 | 11270957 | -0.05 % | 2013 | 11259235 | -0.10 % | 2014 | 11247525 | -0.10 % | 2015 | 11235828 | -0.06 % | | | The estimated decline of the population is 32 persons daily (Boggs and Ward 156). | | b. Number of live births: 308 live births average per day (12.81 in an hour) in 2015. c. Birthrates: 9.9 births/1,000 population as estimated in 2014. 2. Distribution of the population Age Age bracket | Number | Percentage of population (%) | 15 and below | 1 941 439 | 17.3 | 15-64 | 7 984 741 | 71.1 | 64 and above | 1 309 648 | 11.7 | Gender Gender | Number | Percentage (%) | Male | 5 647 503 | 50.3 | Female | 5 581 309 | 49.7 | Geographic areas (urban, suburban, and rural density and concentration) Geographic Area | Density/Concentration | Urban | 77% | Suburban | 13% | Rural | 10% | Migration rates and patterns Cuba exhibits around 110 emigrants average per day (-4.57 in an hour). e. Ethnic groups The whole population is majorly composed of the Cuban natives. Spanish is the Cuban national language (Chomsky, Bricmont, and Franck 456). Ethnic group | Percentage (%) | Mulattos | 51 | Whites | 37...

Words: 1785 - Pages: 8

Notebook

...Persuasive Essay: “I want to be able to fit in my jeans without any struggle. I’m sick of hearing these awful names,” says Abby. Obesity is a serious factor in America’s economy and we should realize how bad it is. The obesity rate of America is more than two thirds of the American population. “Statistics say that America’s obesity rate and their poverty rate is almost similar”. Rich Hamburg, the deputy director of Trust for America’s Health comments, “It all comes down to level of physical activity and nutrition- how much are they getting, what kinds of calories are they consuming?” (“Poverty”). To prevent this, America should take action in making their country a healthier place. The country should tax unhealthy foods such as sodas for the people in order to be healthier and prevent obesity. There are many reasons to why America is the first country to have the most obese people in. Obesity rates have increased surprisingly, doubling the rate since the 1970s. This is also a very important case for children. About a quarter of 2 to 5 year olds are obese in America. Obesity is when your weight is 20% more than average weight, compared to your height. This can be called a disease. “Heart stroke, high blood pressure, diabetes and different types of cancer can all be caused by just being obese” (“Obesity”). The Site-wide Navigation states that overweight people spend more on health care than the people with other health problems. Researchers have noticed huge...

Words: 955 - Pages: 4

Inter Country Adoption India

...Inter-country Adoption: A Brief Background and Case Study Inter-country adoption (ICA) is a practice that has gained popularity over the years, and there is every reason to believe this trend will continue. For couples (or individuals) whose country of residence has few healthy babies available for adoption, going outside the country for a child is a desirable option. It is also desirable from the perspective of the child, who usually comes from a country with more available children than potential adoptive parents. Right away, these seem to be two very compelling reasons to support the idea of inter-country adoption, and work toward its best model. The purpose of this paper is to give an overview of inter-country adoption using India as a case study. The paper will give a brief background of ICA and the main problems it both addresses and raises, then look at the case of India in particular, and, finally, provide some directions for policy and further research. Background on ICA ICA began in earnest as a response by North American countries to the post-WWII devastation. At that point, it was a humanitarian reaction to the needs of the newly-orphaned children in Europe. Since that time, ICA has shifted its focus to become a means for individuals in the developed world to have children. In most Western nations, the number of healthy infants available for adoption has been steadily decreasing, due to a number of social and economic factors including...

Words: 11072 - Pages: 45

Memo: India Country Brief

...In Traveling to India you must first appreciate its vast size and large diversity. India’s land size makes it the seventh largest country in the world. India is also has the second largest population with over one billion. Religion is very diverse with religions representing Hindus, Muslims, Christians, and Buddhists. Religion is very important in India and plays an important role in the personal lives of the people, and often contributes to relationships and business conducted their. India has 18 constitutionally recognized languages; however, English is the co-official language of the educated class, primarily because it is used in business dealings. India achieved its freedom from the British in 1947 and is today the world’s larges democracy. Since the early 90’s, India as opened its economy and allows foreign investment in most industries except some of its strategic industries. India’s average annual GDP over the past 25 years is around 6%. The national currency of India is the Rupee. In the past few years India has begun to emerge as a global player in the Information Technology area. India has no barriers to the entry of foreigners into the country and is fairly easy to get a visa, but entry from Pakistan can be more difficult. When traveling to India to conduct business, it is important to keep in mind that the view of time in America is not the same as people in India view it. If you have an appointment or meeting in India, be prepared for it to change...

Words: 856 - Pages: 4

Notebook Manual

... may require that an adapter be used to connect the provided US-standard AC power cord to a different standard. Most hotels will provide universal outlets to support different power cords as well as voltages. It is always best to ask an experienced traveler about AC outlet voltages when bringing power adapters to another country. You can buy travel kits for the Notebook PC that includes power and modem adapters for almost every country. WARNING! DO NOT connect the AC power cord to an AC outlet prior to connecting the DC plug to the Notebook PC. Doing so may damage the AC-DC adapter.123110V-220V123110V-220V Notebook PC User Manual 31 IMPORTANT! Damage may occur if you use a different adapter to power the Notebook PC or use the Notebook PC’s adapter to power other electrical devices. If there is smoke, burning scent, or extreme heat coming from the AC-DC adapter, seek servicing. Seek servicing if you suspect a faulty AC-DC adapter. You may damage both your battery pack(s) and the Notebook PC with a faulty AC-DC adapter. This Notebook PC may come with either a two or three-prong plug depending on territory. If a three-prong plug is provided, you must use a grounded AC outlet or use a properly grounded adapter to ensure safe operation of the Notebook PC. WARNING! THE POWER ADAPTER MAY BECOME WARM TO HOT WHEN IN USE. BE SURE NOT TO COVER THE ADAPTER AND KEEP IT AWAY FROM YOUR BODY. Unplug the power adapter or switch off the AC outlet to minimize the power consumption when...

Words: 16260 - Pages: 66