Country Notebook

In: Business and Management

Submitted By sawonf250
Words 7482
Pages 30
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|Country Notebook: Lebanon |
|OSB Board |
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EXECUTIVE SUMMARY

Introduction
Lebanon is a country located in the Middle East along the Mediterranean Sea. Its coastal location as well as close proximity to many other nations makes Lebanon an ideal country for trade. Through an analysis of their culture, economy, and market we have been able to develop an introductory marketing plan for exporting OSB board from Michigan to Lebanon.
Lebanon is a democratic republic with a free-market orientation. Although there has been much civil unrest in the past, presently there is decent political stability. The economy has struggled due to wars and setbacks but through the use of foreign aid and internal growth Lebanon is trying to rebuild. The Lebanese culture is very family oriented which stems into their business culture where personal relationships are very important for business success. There are many well educated and ambitious entrepreneurs in Lebanon seeking opportunities with foreign investors. This opens up many opportunities for…...

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