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Country and Entry Method in International Business

In: Business and Management

Submitted By somutele
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THE BRATTLE GROUP Name of Student: Name of Institution: Date:

Table of Contents Profile of the Company 3 A Country and Entry Method 3 Ok Fit Country 8 Bad Fit Country 9 Business Strategy 10 Information in the News Concerning the Best Fit Country 11 Conclusion 12 APPENDIX 14 References 18

The Brattle Group Profile of the Company According to Zhu (2006), the Brattle group offers solutions to complex economic, supervisory, as well as financial processes for multinationals, legal firms and state governments across the globe. The company believes that any important insights depends on working hard, respecting details, as well as follow the principles. When the clients face massive challenges, then Brattle group works hard to give clear and independent answers, while being transparent, as the truths are better than giving them false comforts that are created from opinions that cannot survive scrutiny. The truth is provided using relentless pursuit of professionalism, as well as quality analysis. The company was established in 199 under five principles that adhere to integrity and excellent performance in economic and financial consultancy. In 1995 the company merged with Incentives Research to become stronger through the merged expertise in the energy sector, where it opened an office in Cambridge (Phillips et al., 2011). According to Zhu (2006, the company has managed to expand throughout America and Europe serving more than 300 people, where it started by establishing an office in Washington DC with concentration in regulation, public policies and antitrust laws. The firm entered the Europe market in 1997, followed by the opening an office in San Francisco in 2002 to move nearer to the litigation and utility customers established on West coast in Pacific states. In 2009, the company expanded to Madrid and Rome, and...

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