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Submitted By jald001
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|Area: Core |BADM 321: Business Research Methods |
|Credit Hours: 3 |Prerequisites: NONE |
|Instructor: Chansoo Park |Effective Date: 2. April 2013 |
|Contact Info: |Class Hours: Tuesdays, 1:30-5:00 pm (3 and ½ hours) |
|chansoo.park@ubc.ca | |
|chansoop@sprott-shaw.com | |

COURSE DESCRIPTION

In today’s information-oriented environment, a manager cannot succeed a thorough understanding of the research process. A manger should understand that adequate and timely information supports business decision making.
The student should be able to discuss and explain the basic kinds of research design (exploratory, descriptive, causal / longitudinal, cross-sectional) and their major sources of error; explain database marketing and how it makes use of secondary data; identify the advantages and disadvantages of the major types of qualitative research; discuss how survey and observational methods can be used and their major sources of error; define and differentiate between internal and external validity; explain how measurement and scaling relate to the various steps of research; outline the steps in constructing a questionnaire and provide guidelines for each step; outline the steps in the sampling design process; explain how sampling distribution, statistical inference, and

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