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Course Outline Mkt 510

In: Business and Management

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DEPARTMENT OF MARKETING

MKT 510
SECTIONS 1 AND 2
INNOVATIONS IN MARKETING:
STRATEGIC BRAND MANAGEMENT
(FALL 2013)

INSTRUCTOR INFORMATION

Professor: I. E. Berger
Office: TRS3-070
Office Hours: By Appointment
E-mail: bergeri@ryerson.ca
Phone: 416-979-5000, X6712
Class Times and Location: Section 1: Mondays, 9:00 – 12:00, TRS2-129 Section 2: Tuesdays, 15:00-18:00 TRS2-099

COURSE INFORMATION

Pre-requisites: MKT100, MKT300

Posting of Grades and Feedback on Work: Grades on assignments and tests will be posted on the Blackboard site for the course. All assignments submitted for grading will be handed back within three weeks.

E-mail Communication: Students must use the e-mail address listed above to communicate with the instructor. E-mails and Blackboard bulletin board postings sent Monday to Thursday will be answered within 24 hours. E-mails sent Friday to Sunday will be answered on Monday. Students are required to activate and maintain a Ryerson Matrix e- mail account. This shall be the official means by which you will receive university communications. Faculty will not respond to student enquiries from any other e-mail address. See Pol# 157 found at www.ryerson.ca/senate/policies/ for further information on this issue. Students should also familiarize themselves with the course Blackboard website.

CALENDAR COURSE DESCRIPTION

This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation.

COURSE OBJECTIVES

1. To inform participants about the key facets of innovations in the context of Strategic...

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