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Course Project Marketing 320

In: Business and Management

Submitted By 1stateuni
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Marketing Plan
Marketing Plan for BUSN319 Student Marketing Plan for Walmart Supercenter

A Marketing Plan Presented by:

Mission Statement
"We save people money so they can live better." Is the mission statement for Walmart supercenter stores internationally, as is their slogan of “Save Money. Live Better” generally supporting one another.

Goals
Financial:
1. Financially be stable in the first five years to continue growing. 2. Provide the city of Kerman with jobs. 3. Rise to the same level of success as all other Walmarts in the Central Valley.
Nonfinancial:
1. Provide the community with savings and jobs. 2. When meeting financial goals give back to the community. 3. Provide necessary materials for schooling. 4. Within 5 years provide the Kerman athletics with state of the art athletic facilities. 5. Give the community of Kerman and others around recreational areas for growing kids.
Competitive Advantage
Walmart has a competitive advantage over all other stores in the world hands down. It has the lowest prices guaranteed, providing the community of 20,000 with a Walmart will be a great move for the town. Walmart Supercenter’s advantage is that there are no others around in a 40 mile radius. Kerman is indeed the “Gateway to the Westside” to go to other town or communities you must pass through Kerman, there is no other option. The closest Walmart Supercenter is 40+ miles away in the well known city of Clovis, Ca.
Walmart Supercenter can provide far cheaper prices that the only supermarket just can’t compete with. A Supercenter like Walmart will have all the competitive edge with all the surrounding towns North, South and especially the entire Westside. There would be no more traveling all the way to Fresno, Clovis areas for the cheap prices, because Walmart Supercenter will be there. The entire...

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