BSP028 Strategic Management
Guideline for Assignment

Complete the following task:

Evaluate the suitability of General Electric’s corporate strategy, within a time period of your choice.

Word limit
5000 words including supporting, charts, diagrams and tables, but without references.

Writing guidelines The purpose of this assignment is to give you an opportunity to demonstrate the knowledge and skills you have learned from this module. There are many, equally valid ways to fulfil the assignment tasks. You will therefore have to make many own choices. For example, you have to decide on the time period, you have to decide what aspects of the strategy to focus on, and you have to choose which tools and concepts to apply to this case. Please note that the case study focuses heavily on Jeff Immelt’s role, but you should focus more on the evaluation of the strategy itself. You should not draw only on the printed case study, but you also need to conduct more research into the company, its strategy, and its environment. Internet search, in particular the company website, news articles, and MINTEL reports will be useful. You should also draw on knowledge from other readings, including journal articles. You have to choose a time period to focus on. The case study printout gives you some of the information you need to complete the tasks with regard to the time between 2001 and 2012, and provides some historical background, but you should get additional information, which may also refer to General Electric’s earlier and more recent developments. You can choose either a shorter time period (e.g. 2001 to today) or a shorter one (e.g. 2010 to today). If you choose a shorter time period, you will have to provide more detail about this period than if you choose a longer period. You should focus on the corporate level strategy. However, you