...UNIVERSITY OF ULSTER ULSTER BUSINESS SCHOOL DEPARTMENT OF MARKETING, ENTREPRENEURSHIP AND STRATEGY ROOM 1B11A JORDANSTOWN COURSEWORK SUBMISSION SHEET COMPLETE IN FULL AND ATTACH TO THE FRONT OF EACH ITEM OF ASSESSMENT Student Name: Michaela McAteer Student No: B00468617 Course Title: B.Sc (Hons) Marketing Module Code/Title: MKT506 (52142) Lecturer: Dr Sharon Ponsonby McCabe Date Due: 29/11/2012 (NB: Latest hand-in time is 12noon on the due date unless otherwise advised) Submitted work is subject to the following assessment policies: 1 Coursework must be submitted by dates as specified by the Course Committee. 2 Students may seek prior consent from the Course Director to submit coursework after the official deadline; such requests must be accompanied by a satisfactory explanation, and in the case of illness by a medical certificate. 3 Coursework submitted without consent after the deadline will not normally be accepted and will therefore receive a mark of zero. |I declare that this is all my own work and does not contain unreferenced material copied from any other source. If it is shown that | |material has been plagiarised, or I have otherwise attempted to obtain an unfair advantage for myself or others, I understand that I may | |face sanctions in accordance with penalties as determined by the University. A mark of zero may be awarded and the reason for that mark | |will be recorded on my file. ...
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...This paper explores the approaches, guidelines and the criticality of building in flexibility in marketing strategy. It also looks at the advantages of the same. Authors: Chaudhry H. and Chauhan A. References Ahmed, P.K. (1998), “Culture and climate for innovation”, European Journal of Innovation Management, Vol. 1 No. 1, pp. 30-43. Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17 No. 1, pp. 99-120. Combe, I.A. and Greenley, G.E. (2004), “The capability for strategic flexibility: a cognitive content framework”, European Journal of Marketing, Vol. 38 Nos 11/12, pp. 1456-80. Cova, B. (1997), “Community and consumption – towards a definition of the ‘linking value’ of product or services”, European Journal of Marketing, Vol. 31 Nos 3/4, pp. 297-316. Cova, B. and Cova, V. (2002),...
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...1. Chose a brand (product/service) This is self-explanatory and the requirement is one of an elementary choice driven by access to relevant data and the interest of the group. 2. Conduct a PEST analysis. The focus is on external environmental ANALYSIS. It is not a collection of data or an explanation of PEST but the application of theory. Please use proper references and analyse the environment. Clearly formulated arguments and analysis are a must. The analysis must be backed by substantial research and referencing. 3. Highlight any unique resources and capabilities associated with the brand/company. This requires an internal analysis of the organisation. Please read the papers by Fahy, Wernfelt, Hamel and Prahalad etc. before you undertake this part of the exercise. The main requirement is to identify the tangible and intangible resources and the capabilities of your chosen brand and further filter these resources and capabilities to identify the unique (key) resources and core capabilities. The question is a means to test the hypothesis of the resource based view; that claims the success of the frim is due to the possession and alignment of key resources and core capabilities (core competencies) This could mean the organisation that owns the brand not necessarily the brand in itself. 4. Conduct an Industry analysis using the Five forces model (Porter 1984). The question requires that the group utilise the Five forces model to understand the dynamics of the...
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...In the fall the war was always there, but we did not go to it any more. It was cold in the fall in Milan and the dark came very early. Then the electric lights came on, and it was pleasant along the streets looking in the windows. There was much game hanging outside the shops, and the snow powdered in the fur of the foxes and the wind blew their tails. The deer hung stiff and heavy and empty, and small birds blew in the wind and the wind turned their feathers. It was a cold fall and the wind came down from the mountains. We were all at the hospital every afternoon, and there were different ways of walking across the town through the dusk to the hospital. Two of the ways were alongside canals, but they were long. Always, though, you crossed a bridge across a canal to enter the hospital. There was a choice of three bridges. On one of them a woman sold roasted chestnuts. It was warm, standing in front of her charcoal fire, and the chestnuts were warm afterward in your pocket. The hospital was very old and very beautiful, and you entered a gate and walked across a courtyard and out a gate on the other side. There were usually funerals starting from the courtyard. Beyond the old hospital were the new brick pavilions, and there we met every afternoon and were all very polite and interested in what was the matter, and sat in the machines that were to make so much difference. The doctor came up to the machine where I was sitting and said: "What did you like best to do before...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared...
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...IDB WORKING PAPER SERIES No. IDB-WP-211 Macroeconomic Effects of China’s Fiscal Stimulus Pietro Cova Massimiliano Pisani Alessandro Rebucci September 2010 Inter-American Development Bank Department of Research and Chief Economist Macroeconomic Effects of China’s Fiscal Stimulus Pietro Cova* Massimiliano Pisani* Alessandro Rebucci** * Bank of Italy ** Inter-American Development Bank Inter-American Development Bank 2010 Cataloging-in-Publication data provided by the Inter-American Development Bank Felipe Herrera Library Cova, Pietro. Macroeconomic effects of China’s fiscal stimulus / Pietro Cova, Massimiliano Pisani, Alessandro Rebucci. p. cm. (IDB working paper series ; 211) Includes bibliographical references. 1. Fiscal Policy—Economic aspects—China. 2. Economic Policy—China. I. Pisani, Massimiliano. II. Rebucci, Alessandro. III. Inter-American Development Bank. Research Dept. IV. Title. V. Series. © Inter-American Development Bank, 2010 www.iadb.org Documents published in the IDB working paper series are of the highest academic and editorial quality. All have been peer reviewed by recognized experts in their field and professionally edited. The information and opinions presented in these publications are entirely those of the author(s), and no endorsement by the Inter-American Development Bank, its Board of Executive Directors, or the countries they represent is expressed or implied. This paper may be freely reproduced provided credit is given...
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...Identity based views of the corporation Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image Abstract Purpose – The purpose of this paper is to consider advances in corporate identity scholarship on the occasion of the tenth anniversary of the first special edition of corporate identity to appear in the European Journal of Marketing in 1997. Design/methodology/approach – The paper takes the form of a literature review. Findings – The notion of, what can be termed, “identity-based views of the corporation” is introduced. Each of the ten identity based perspectives that inform the above are underpinned by a critically important question which is believed to be of considerable saliency to marketing scholars and policy advisors alike. As a precursor to an exposition of these ten perspectives, the paper discusses five principal schools of thought relating to identity and identification ((the quindrivium) which can be characterised as: corporate identity (the identity of the organisation); communicated corporate identification (identification from the organisation); stakeholder corporate identification (an individual, or stakeholder group’s, identification with the organisation); stakeholder cultural identification (an individual, or stakeholder group’s, identification to a corporate culture); and envisioned identities and identifications (this is a broad category and relates to how an organisation, or group...
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...Henry Cova Proffesor: Taque Class: Organization Behavior and Development Satisfaction at Wal-Mart In this paper I will address and discuss one of the major organization behavior issues that Wal-Mart faces. Wal-Mart is an American multinational retailer corporation that runs a chain of large discount and warehouses stores. This company is the third largest corporation and retailer in the world and is the largest grocery retailer in the United States as well. With over 4200 stores and over 2 million employees, Wal-Mart has been involved in many legal issues. Wal-Mart has been the target of many sues related to workers treatment. In this paper I will conduct research and then describe and discuss the many issues of workers’ dissatisfactions while working for this company. I am planning to base my information , by researching newly materials related to Wal-Mart’s treatment of their workers, for example compensation, bonuses, working conditions and benefits. I will also read recently articles in newspapers and magazines that emphasizes the issues of Wal-Mart corporations. I might also conduct interviews to former and present employees of Wal-Mart and ask them questions about their experience and whether or not they were satisfied with this company, how they handle the pressure of working for Wal-Mart and any other issues that they faced while working with the corporation. I will research the Internet to look for any relevant information and then analyze the data found...
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...Does Divorce Have Devastating Impacts on Children? Divorce is a hard pill to swallow no matter what age a child is. Children are like sponges they soak up everything. The immediate impacts that divorce has on children are loneliness, fear and worry, sadness, anger, guilt, and the feeling of being rejected (Riggs & Tweedell 2010). The long term effects are a child’s social development meaning maintaining friendships may become hard especially ones with the opposite sex, which in the end can lead to a lot of unhealthy relationships because children are trying to fill a void that was once there. Not only this but some reports have proven that children who come from divorced homes are more than likely to become divorced themselves (Arreola, J. 2013). Some parents’ really do not realize that divorce can cause children to feel guilt or embarrassed of what they are going through with their family. It affects them emotionally causing them to have behavior issues in and out of school. This can lead to the child dropping out of school or finding comfort in other activities such as drugs or alcohol. An article by Lauren Hansen called 9 Negative Effects Divorce Reportedly Has on Children stated, “In 2009, the law firm Mishcon de Reya polled 2,000 people who had experienced divorce as a child in the preceding 20 years. And the results did not paint a positive picture of their experiences. The subjects reported witnessing aggression (42 percent), were forced to comfort an upset parent...
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...Workplace Paper Week 2, MGT/308 Cova, Luis The workplace in America has changed substantially in the last 35 years. Many organizations that were once primarily staffed with white associates now employ people from of various ethnicities in large numbers. The change gradually occurred overtime; initiated by laws like Executive Order 11246 better known as affirmative action, which required federal contractors to hire employees without regard to race, religion or national origin. Although the law was implemented to target hiring practices of federal contractors it was eventually amended to include companies in the private sector as well. Although Affirmative Action laws were met with resistance initially, and still remains a controversial topic within companies today; many organizations are more open accepting of multicultural make up of their associates than ever before. Today some companies have created departments that are structured to managing diversity within an organization. Some companies have also implemented mandatory diversity training aimed at increasing awareness among all demographics within the organization. As things have progressed, opposed to trying to keep minorities...
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...Persuasive Message - Product Gloria Gutierrez-Anaya Com/295 October 20, 2014 Luis Cova The Beginning An icon of American culture for nearly 100 years; you all know what I am talking about the Girl Scout Cookie. From the beginning to the current it has gained popularity, from the cookie itself to the styling box they come in. Cookie Box The cookie box has gained so much popularity that in the 2000s Girl Scouts had a mission to design the new bold and bright cookies box, to reflect the spirit of Girl Scouts. Now in 2014, with the demand from customers wanting the majority of all the cookies, the time has come to introduce the “Girl Scout Cookie Multipack Sampler.” The multipack would combine all the favorites with the least favorites (if there are any) all in one. With 12 different types of cookies to choose from a customer may have a hard time deciding which one to choose. If this happens, then the Girl Scouts have a likely chance that they will not get the sale. But with the new multipack sampler the Girl Scouts have a better chance at gaining the sale because the customer can have all the cookies all in one. In addition, many of the Girl Scout troops would benefit from this multipack because they would have less boxes and packages to haul around and be accounted for. The environment would benefit as well, with little waste that would be produced for our recycle bins. Conclusion The biggest advantage for the Girl...
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...Executive Summary The global demand for economic growth has elevated the importance of innovation, value and adaptability. Due to the competitive nature and limitless challenges facing most organizations, companies are being forced to hone in on things that are paramount, foundational and fundamental to them. Both internal and external customers are no longer content with mediocrity. They are no longer appeased with organizations that lack the ability and understanding to implement change. Companies must now create environments that are suitable for the future and adaptable to humans. We are now in a world where large corporations are among the least trusted and shareholders are more concerned with value than ever before. The ideological aspects of businesses that foster control are the cause of organizations being less innovative, and less adaptive. Organizations are eliminating the gap between reality and what is considered rhetoric. Innovation is one of the only ways to achieve longevity and long-term value. In attempt to overcome these obstacles, organizations will have to completely reengineer their business process. The systems of management in today’s business focuses on measurable goals, results, capital gains and order. (Rud, 2011). Humans on the other hand are born curious to learn and naturally motivated with the expectation of change. The recalibration of priorities has become a perquisite for most organizations to remain successful. There is a high demand of diversification...
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...Portrait of an Asian Minority Language Bunak, as an Asian minority language, is not the majority language of any country where it is spoken. The language has alternate names: Buna, Bunake, Bunaq, Gae’, Marae. In the following paragraphs, I will report on its history and current status. Linguists always want to know where is a language spoken. Bunak is spoken in East Timor. The specific locations include Timor island central interior, south coast, Cova Lima District, north of Suai town; Bobonaro District, Maliana south; also into Ainaro District, Zumalai subdistrict. Bunak is also spoken in West Timor, Indonesia. The specific locations include Timor island, Nusa Tenggara Timur Province, Belu regency, central interior, north of Taroman mountain, near border with Timor Leste. Linguists are also eager to know how many people speak it and who are they. Based on Joshua Project, 61000 people in East Timor (Fig. 1.) and 23000 people in Indonesia speak Bunak. (Joshua Project, 2014) In total, there are 84000 users in all countries. Fig. 1. Percentage of people using Bunak as mother tongue in sucos of East Timor (Timor-Leste), according to census 2010, Wikipedia The Bunak people (also known as Bunaq, Buna', Bunake) are an ethnic group that live in the mountainous region of central Timor, split between the political boundary between West Timor, Indonesia, particularly in Lamaknen District and East Timor. They are surrounded by groups which speak Malayo-Polynesian languages...
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...Liminality and Communitas as new sources of Social Capital in Business Relationship Dynamics Dr Annmarie Ryan, Department of Management and Marketing, Kemmy Business School, University of Limerick, Ireland. Competitive Paper Abstract In this paper I develop a framework for the study of business relationships through the lens of liminality. This is achieved by discussing the work of Turner in relation to rites and rituals and their role in society. Those dimensions of the concept of liminality and communitas that are important for this study therefore include: that it involves interaction outside everyday lived experience; that liminality is constructed and is neither self-evident or naturally occurring; involves the transformation re-discovery and re-appropriation of every day spaces, through separation, or divestiture process, and subsequently (re)incorporated into the everyday through processes of investiture and importantly, incorporates a shared experience that can impact on relations between those who share the experience beyond the event itself. The concept of liminality is offered as a way to enable researchers to understand the interactions between managers in relationships in a new way. The focus of this paper is therefore threefold: 1/ to expand upon the concept of creating, holding and intensifying liminal space and 2/consideration of the effect of this on the organisation and 3/ reflection on this on-going entering into and leaving of liminal space...
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...the front line. The main theme of the story is about the isolation feeling that the American soldier, or the narrator, has to confront. The first thing I would like to mention is the isolation of the narrator in his emotion. The setting of the story is in a military hospital in Milan, Italy during World War 1. As an American soldier, the narrator always feels homesick at a certain when being out of his homeland. Moreover, at the first glance, the title of the story, In Another Country”, Ernest Hemingway implies that the narrator himself is just a tourist in a foreign country rather than a real soldier who really fights for justice. This is the reason why he feels that he is undeserved for the medals. By describing his visiting to The Cova Café, the narrator lets the reader capture his tourist characterization. Furthermore, his perspective toward the Italian is “Italian is such an easy language…that I could not take a great interest”. The fact shows that the narrator has a light-hearted attitude toward the Italian culture, and he has no relationship to this country and the war as well. That is the reason why he feels isolated from what he is pursuing. Another point is his isolation from...
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