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Crayola Analysis

In: Business and Management

Submitted By johnnyvng
Words 1516
Pages 7
[pic]
Crayola LLC
1100 Church Lane
Easton, PA 18044-0431
Phone: (610) 253-6271
Fax: (610) 250-5768 www.crayola.com Parent Company

Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984.

Subsidiaries

Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977.

Mission Statement

Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.”

Core competency

Crayola’s core competencies, taken from the vision section the website, include:

Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer.
Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed.

Respectful of People and Ideas: Respect and value the diversity of people and their ideas. Trust others - assume positive intent. Act with honesty and integrity. Uphold your commitments. Honestly and constructively tell people how they are doing. Make the communities in which we work and live better places.

Innovative and Risk-Oriented: Encourage innovation from everyone and in everything we do....

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