...supplies that is best known for its crayons. Crayola LLC claims the Crayola brand has a 99% name recognition in the U.S. household, which is why the name Crayola LLC is used in place of Binney & Smith. Crayola began as Binney & Smith in 1885 when Joseph Binney partnered with his son and nephew. Binney & Smith began producing dustless chalk and then later began producing crayons and color pencils. The company has experienced tremendous growth from this timeframe to become the largest art supply company in the world. The company is currently in the maturity phase of the product life cycle and successfully avoids the decline phase by continually introducing innovative products. Since most parents are concerned with the mess that is associated with arts and crafts, Crayola has moved from crayons to toys to address this concern. They reinvented themselves by creating toys that are relatively cheap and are mess-free. The toys also do not require adult supervision. Since Crayola is not a toy maker, this creates a whole new stage of development. Crayola’s Corporate Headquarters 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards in 1984. Subsidiaries Crayola is a subsidiary of Hallmark. Crayola’s subsidiaries include Portfolio Series, and Silly Putty. Mission Statement “To make the world more colorful on crayon at a time.” Since Crayola is a subsidiary...
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...When I was little, I hated crayons. I prided myself on my superior fine motor skills. I always colored inside the lines, and cut paper perfectly along the thick black outlines even if I took twice as long. I always had neat, legible handwriting that all the other first graders envied (or so I thought). Crayons, to my six-year-old mind, symbolized everything that was wrong with the world. The color was always lumpy and uneven, so it was virtually impossible to color completely inside the lines. Crayons smelled like burning cardboard mixed with old potpourri, and broke too easily. I could never sharpen them, even with a special crayon sharpener, so they were as nice as when they'd first come out of the box. After I used a crayon once, the point would become rounded, defective. Eventually, the paper wrapping would slide off or the crayon would get so short I would have to tear away the label. The crayon wasn't perfect anymore. It was ratty. Blunt. Short. Ugly. Ten years later, I still have something of a profound preoccupation with perfection. Recently I was making a birthday card for a friend. It was beautiful - I had cut out flowers from construction paper and pasted them on. I meticulously outlined each flower with glitter glue and drew "Happy Birthday," braving the brain-cell-slaughtering odor of a Sharpie marker. After cutting the words out, I pasted them onto the front of the card and outlined them in glitter glue. The card sparkled under the lamplight and the flowers...
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...POLITICAL ECONOMICAL Solar Farm The Crayola solar farm includes over 30,000 panels on 20-acres of land. These solar panels provide enough power to make 1 billion Crayola crayons and 500 million markers a year! Find out more fun facts about the Crayola solar farm by watching this video. Products The green trend meets school supplies and Crayola is leading the way with crayons made using solar power, markers made from recycled plastic and colored pencils produced with reforested wood. Find out more about Crayola products. Crayola Color Cycle Crayola and schools across North America have banded together to help kids understand the importance of their role in protecting the environment. That’s why we launched Crayola Color Cycle. Through this initiative, students in K-12 schools across the continental United States and parts of Canada can collect used markers and send them to a conversion facility where they will be transformed into clean-burning fuel. Learn more about how you can participate! Crayola Green Initiatives At Crayola we believe being "responsible" means doing what is right. It is being a good citizen in the communities and countries where we operate and our products are found. It means incorporating social and environmental priorities and practices into our Crayola brand, our products and our relationships with customers, vendors, consumers and employees. Every day we learn more and work to apply best practices to improve our company, our Crayola products and...
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...him from school. In the text it stated, “Did Charles tell the little girl to say that?’ he asked respectfully. ‘She said it twice,’ Laurie said. ‘Charles told her to say it twice.” When I was reading the story the first time, I didn’t recognize there was more importance to that passage. When I read it the first time, I thought it was just another conversation between Laurie and his father. However, Laurie couldn’t have known that Charles told the little girl to say the appalling word twice. Another example of how Laurie seems to know a lot about Charles is when he said, “Because she tried to make him color with red crayons,’ Laurie said. ‘Charles wanted to color with green crayons so he hit the teacher and she spanked him and said nobody play with Charles but everyone did.” Yet again, how could Laurie have known Charles wanted to color with a different colored crayon. The irony of the situation was that Laurie’s parents thought Charles would be a bad influence on their faultless son when...
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...crawling, walking and toddling around holding on to a table, chairs, and others. In the social/emotional stage the student will express strong emotional sentiments and are afraid of strangers. They are aware and curious about their peers with poking and pulling of eyes, hair, and etc. The student at this stage had started language development by making gestures, pointing at things, and bulging out their first words, and trying to put them into a phrase. The concept of more or less is now taking place with this phase. The 18 to 3 years of age or where the physical development is much more noticeable with jumping, running, throwing, paddling and climbing better than when they were younger. These little ones where building blocks, holding crayons while trying to color a picture or make a straight line and they also enjoyed interacting with others in different activities. During this stage development children tend to want to be independent and want to manage things themselves without assistance. They also wish to engage in activities with other kids close to them who...
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...HISTORY AND DEVELOPMENT OF CRAYONS The primordial crayon: What could it have been? A hardened piece of reddish clay, or perhaps a charred bone? Whatever its form, we can imagine the joy of cave children who, like youngsters today, wondrously discovered that the right tool could help them create images of saber-tooth tigers and other fascinations of the world around them. The years progressed and so, happily, did the concept and form of the crayon. Unfortunately, most writing instruments were not chronicled from their first invention to their current form of usage. Therefore, most of the significant events in the development of the crayon-like forms of the past are, alas, part of the murky melting pot of unrecorded history. However, bits and pieces of information can be reconstructed. Europe was the birthplace of the “modern” crayon, a man-made cylinder that resembled contemporary sticks. The first such crayons are purported to have consisted of a mixture of charcoal and oil. Later, powdered pigments of various hues replaced the charcoal. It was subsequently discovered that substituting wax for the oil in the mixture made the resulting sticks sturdier and easier to handle. While these discoveries were being made in Europe, the foundation was being laid in the United States for a company that would turn the crayon into its best-known product; one that would reach the households of generations of children throughout the world. In 1864, Joseph W. Binney founded...
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...A RESEARCH BASED PROJECT NEW PRODUCT LAUNCH IN THE MARKET DONE BY MONU JAIN COMPANY PROFILE: * Type: Public (BSE:ITC) * Founded: 24 August 1910a Radha Bazaar Lane, Kolkata, India * Headquarters: Kolkata, India * Key people: Yogesh Chander Deveshwar, Chairman K. Vaidyanath, Director, Partho Chatterjee, CFO * Industry: Tobacco, foods, hotels, stationery, greeting cards Products: Cigarettes, packaged food, hotels, apparel Employees: over 25,000 (2009) Website: http://www.i tcp ortal.com/ Forbes Global 2000 List: 987 rank (2009) * Sales ($ billion):3. 65 Profits($ billion):0.79 Assets($ billion):4.43 Market Value($ billion):13.48 * ITC S VISION | | Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders. * ITC S MISSIONTo enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value | | ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has...
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...Cooties and Crayons Everything was fun and games when we were kids. The biggest worry was who would share their crayons. Going outside between naps was just for fun. Where girls were gross and boys had cooties! And nobody ever consumed their time in love. Time changes fast as we grow into adults. The swarms of kids surrounding the lunch line was always a mass of fun. Scariest people that walked the school were the adults. A mature, young boy sits down; a young blond girl yelps,“ew, cooties!” The worst thing a boy could break was her crayons. Where crushes were just crushes that didn’t turn into love. Because, in reality, they are only kids! This chaos continues at daycare, at home, in the presence of adults. Tiny little buggers run off to play, complaining and giggling about the nasty cooties. Inside the daycare, the walls are collaged with crayons. Oh, these walking little beasts have so much fun. The excuses never change; they are only kids! When the parents arrive the little monsters are showered with love. As we grow up, it’s STDs; not cooties. All because we think we’re in love. Doctors sit down with guardians and try to explain; “they’re still just kids.” All the parents think they are in charge they’re the adults. Teen boys and girls tease each other, harass and bully, all in good fun. Multi-colored kaleidoscopes turn black and blue and grey; pens and pencils replace crayons. When it’s stressful, we regress and pull out the crayons. Sneaking...
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...old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities.. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company's products are packaged in many languages and are sold worldwide. Safety in art materials was the main focus for Crayola resulting in non-toxic colors...
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...makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities. This SWOT analysis is about Crayola. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company's products are packaged in many languages and are sold worldwide. Safety in art materials was the main focus for Crayola resulting...
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...actually accompanied me and we took a lot of pictures. It was really neat! What I love about this art museum is that you can really see the culture, of the art. The inside is an elegant white and the pieces featured are amazing. One piece in particular really stuck out to me. Robert Duncan made the piece, Wallpaper Design, in 1952-1954. While I was in the museum I read a little about Robert Duncan’s background, Interestingly enough, Robert Duncan was an American Poet, who traveled nation wide, before settling in San Francisco where he wrote his best book, “The opening of the field.” During his college years at Berkeley, Duncan was captivated by surreal art. Painter friends inspired him, to continue to make artwork using pencil, pen, and crayon. He also frequently illustrated his own books. The piece Wallpaper Design is a 20th century design, made up of very vibrant color schemes. This contemporary art piece seems so simple, and it can be hard to understand how someone could really judge its degree of difficulty. I appreciate pieces of art such as this one because before taking this class, my ignorance did not have allowed me to see past its simplicity. Our 8th reading...
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...relieved. Phoebe accepts him for who he is and assures him by giving him the sign of his true character, the red hunting hat. It allows him to accept his personality and reach peace. Once materializing his desire to become the so-called catcher in the rye to protect kids’ innocence, Holden takes action where he sees an opportunity. On the walls of Phoebe’s schools, the phrase “F*ck you” is written all over. In an honest effort to protect his sister’s innocence, he tries to rub them off. Holden “figured it was some perverty bum that'd sneaked in the school late at night to take a leak or something and then wrote it on the wall” (221); however, one of the other phrases of profanity were “written with a red crayon or something” (224). Though Holden idolizes the kids at the school, the crayon is common writing utensil of younger kids, signaling that one of the kids wrote it on the walls. The profanity symbolizes the corruption to the kids, which Holden is trying to shield them from. While Holden assumes the perpetrator is an adult, the kids are already exposed to that world. His attempts to remove the phrases are then rendered fruitless. Although he struggles with the concept that all kids are going to mature and eventually be exposed, he still attempts to protect their innocence and maintain resistance. For its portrayal of innocence, Holden thoroughly enjoys the “Little Shirley Beans” and wants Phoebe to also revel the record. The record is about a young kid who wouldn’t leave the house...
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...Chelsea Hankins 1 October 2012 UMD Seminar Nora J Twite The Crayon Box That Talked Everyone has a story, not a single one the same. That is what makes us different from one another, but we all should be treated the same. People are different in their own little ways, but that does not make them any less human. In todays society everyone deserves the same opportunities and should be treated equal to one another. We as people all live in the same world, we just have different perspectives on the way we see things and other people, just like the crayons in the poem “The Crayon Box That Talked”. We as humans all live in the same world, but each and every one of us is a little different from the person next to us. Our beliefs, our race, our style, our background, etc. is always going to be a little bit different compared to the person next to us. We may believe in the same things or even have the same style but some way or another we disagree on another trait. No two people are exactly alike or believe in the exact same things. Just like the crayons in the poem. They all come in the same box, but every one of them is different from the crayon they are sitting next to. If it were not for all of us technology would not be as advanced as it is, or we would not be learning new things each day. We may all be different but that is what makes the world a better place. With all of the different knowledge we all carry with us we can each help one another become more advanced...
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...Purple Crayon Does you ever imagine what they can do if they had the option to create anything in the world in a matter of a purple crayon? If I had the opportunity to carry this magic purple crayon I would draw numerous of things that goes in favor of my life. Not only would my creation affect my life but also the people who are in need of survival. You can not be selfish if you have the power to control what you choose to have, you have to share with your peers for your good deeds. The main factor of the poor and homelessness is starvation, the need for food is harming the poor’s health and days of life. So, the first thing I would draw would be multiple factories that produce unlimited amount of free artificial and organic food for the dirt poor to aid them in their needs. The poverty in our world is outrageous and in danger of needing help. In my kindness I’d also love to help them by supplying them a home. A creation of multiple apartments in countries who need them the most like Ghana, Nigeria and others located in Africa would be fascinating. Helping others composes my feelings into feeling courteous and grateful for what I accomplish. No better feeling than knowing you rescued multiple human lives. Drawing everything I “want” and do not need is being selfish if I am already living a good healthy life. When you have the power of creating whatever you want you have to cautious and careful into choosing what to draw. The capability of the magic purple crayon is deadly...
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...3 Important Quotes: * “I wondered if the fire had been out to get me. I wondered if all fire was related, like dad said all humans were related, if the fire that had burned me that day while I cooked hot dogs was somehow connected to the fire I had flushed down the toilet and the fire burning at the hotel”(Walls 34). Jeannette begins to think that fire is a recurring part of her life. She believes that her encounters with fire are all connected and impacted by each other. * “We're not poor” (Walls 121). Following this incident, Jeannette begins to define herself apart from her and her family's situation. * “Situations like these, I realized, were what turned people into hypocrites” (Walls 144). Jeannette realizes that even her parents can be forced to conform if the consequences of rebelling are severe enough. 3 Important Facts: * As a child she is adventurous, wild-hearted, and Dad's favorite. * She resents Dad's drinking and how he constantly lets her and the rest of the family down yet never openly admits it or allows his flaws to be discussed. * Jeannette also resents Mom's refusal to hold down a job long enough to provide her kids with a stable food supply. 2 Relationships: * Dad (Rex): He is an independent thinker, to the point that he is paranoid of the U.S. government and sees conspiracies in almost any organized system. Fatherhood troubles him because he is driven by certain ideals regarding his role as head of the family. The pressure...
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