...Taking Political Power Back For the People of America Context Described In January 2010, the Supreme Court ruled that the government may not ban political spending by corporations in candidate elections. It was a split decision (five to four). The argument in favor of the decision is that the government has no right regulating political speech. Those who oppose the decision believe that allowing corporations to endorse candidate elections would degrade democracy. Traditionally, we have been a nation based on a democracy of individual voices however; this ruling may change that creating a nation influenced by corporate spending. Some members of the nation support this change but others are fearful of it (New York Times, 2010). Message Described Whether in support of this change or fearful of it, the decision affects everyone. The video is from the website FreeSpeechForPeople.org. It is entitled “What Did the $upreme Court Do to Our Democracy?” It is in response to the Supreme Court ruling that private for profit corporations are citizens with political rights and takes a position that opposes the ruling. The audience of the message is the people of America who are competent in political issues. The video is composed of interviews of common people on Capital Mall, clips of Senators who oppose the decision, a comedian using sarcastic satire making fun of the decision, and a narrator with an informative style combining these elements. The main argument of this video...
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...Vivendi Case Write Up Sandeep Verma N15717618 Que 1: What is Vivendi’s corporate vision? How does this firm intend to create value? Ans: Vivendi, which also known as CGE in it’s initial days started as a water utility company in France, Under Guy Dejouany leadership, CGE diversified into a wide variety of businesses including telecommunication, healthcare and real estates. It was Dejouany’s vision, which became corporate vision a d guiding force for the CGE’s aggressive diversification. Dejouany used cash flows from core businesses of water supply, water treatment and waste management, to finance the new ventures. However due to recession and economic downturn by mid 90’s CGE started to feel the pressure and hence came a new CEO Jean-Marie Messier. Messier redefined CGE’s vision to return to its core competencies and these were utilities (water, waste, energy and transport) and communication (telecommunications and multimedia) and Constructions and property while more emphasis on former two. Messier started to consolidate CGE’s 2714 subsidiaries into centralized controlled line of businesses. The important and critical to CGE’s corporate vision was to expand his horizontal boundaries into different businesses like Telecommunications and then vertically integrate with other companies in that business to become a major player. Messier established a corporates office and policies for capital allocation along with resource management and incentive system...
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...production is further demonstrated by their lack of attention to their global market, which, according to the text, account for 46% of gross sales. This is evident in the Malaysian Consumers Association having attempted to ban the Barbie brand, one of Mattel’s core products, because of her non-Asian appearance and the lack of intellectual stimulation that Barbie provides; and many other countries are following suit. According to the text, Asian sales account for a mere 11% of Mattel’s gross revenues. Second, Corporate and Social Responsibility: A strong product is no longer enough; customers increasingly demand corporate social responsibility2. With increasing concerns with regards to internet privacy, and the risks associated for children surfing the internet3, Mattel’s move into the virtual realm comes with increased demands from parents for ethical practices. In the case, Mattel expresses its commitment to ethical responsibilities, and Mattel has taken measures via its corporate website...
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...Four functions affect globalization Planning, Organization, Leadership, Controlling Globalization Over the years, Apple has sustained their presence in the computer business world. Apple was founded in 1976, by Steve Wozniak and Steve Jobs in the USA. Over the years leadership has changed frequently Apple has had four CEO’s . Several changes in its planning and organizing but the focus has been consistent with the gaining the market share in PC. Even through the management changes within the organization as maintained its global presence always rebounding with new innovative products and services. Apple has offices in the USA, Europe, and the Far East. According to Apple holds 4% of the world market of personnel PC’s. Apple employs approximately 17k employees across world. Apple broadened their horizons globally with Japan and China and set up a daughter company branched out of Taiwan-Umax Data Systems that sold Apple products in Asia. The best example of global presence is the development of iTunes. Technology Despite the management issues within Apple Inc., technology was never a problem. Apple since its inception has strived to stay ahead of its competitors. Mismanagement in the leadership of the company never affected the planning and organization of development of technology. The Macintosh PC has been their signature product. Lack of planning in the early caused a severe...
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...nearly 18 different brands which includes Cadillac, GMC, Buick, Chevrolet and many others (General Motors). The enterprise operates globally and is the largest automobile manufacturer in the world. Some of GM’s main competitors are Ford, Tata, Nissan, Toyota, Volkswagen AG, and Honda. Looking at its competitors GM performs above par compared to its competition. As many automobile manufacturers, GM faces strong challenges, threats, and weaknesses, but also has many strengths and opportunities open to it. First, we must look at the strengths of the company, which play a key role in the company’s success. Furthermore, General Motors has a strong global presence in the marketplace. GM was the leading auto manufacturer regarding sales for 77 years until 2007(General Motors). While the business continues to grow and expand its presence on the global scale, they are already operating in 157 countries. Chevrolet, one of eighteen brands GM holds, reached world record sales with 4.95 million units in recent years. After the 2008 bailout, GM has needed to revise and establish new visions and strategies for the company. With the reorganization of tactics and employees, this leads to the next strength of GM. New management, appointed and lead by Daniel Akerson as CEO, he wiped the bureaucratic organizational structure clean and introduced a fresh perspective to the business. This fresh change in structure meant a smaller but more cost competitive General Motors Company. The third strength...
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...transformations of its history. Globalization led many American companies to seek out firms that could serve their real estate needs both internationally and locally in a consistent and comprehensive manner. They called these firms “integrated, global service providers”. Technological innovation also made the world a smaller place for real estate firms as sharing of information was made easier thanks to the advent of the internet and because of this, physical presence was no longer necessary. This led to a fierce competition between the global and local real estate firms. To differentiate their services, real estate firms started offering bundled service offerings, in which the same firm would perform all the key real estate operations such as leases, management, and construction. Jones Lang LaSalle (JLL) did not have a stronghold in the regional geographies and was not able to compete with the local boutique firms because of missing synergies between its three core business units: The Tenant Representation Group (TRG), Corporate Property Services (CPS), and Project & Development Services (PDS). These three units worked separately from one another and though all three efficiently served the small “1x” clients, they weren’t structured to serve the complex integrated needs of their global clients. There was limited mobility among the three autonomous units. Once hired, most employees worked solely within their respective group with little to no collaboration with the other units...
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...Global Brand Management – Nike’s Global Brand Dr. Deanne Larson e-mail : larsonelink@aol.com Abstract: The purpose of this paper is to outline and analyze the ingredients of a successful global brand which has and can continue to sustain its global marketing goals. The brand analyzed in this paper is Nike, one of the top sporting goods manufacturers in the world. As part of the analysis of Nike’s global brand, a proposed brand strategy and supporting marketing program will be recommended using the components of Interbrand’s rating and ranking evaluation. The analysis will use components of Interbrand’s approach as the basis of understanding Nike’s current strategy and standing and be used as input into the recommended brand and marketing strategy. Keywords: Interbrand, brand market strategy, global marketing, brand association, global brand management Reference: Reference to this paper should be made as follows: Larson, D. (2011) “Global Brand Management – Nike’s Global Brand”, The ISM Journal of International Business, ISSN 2150-1076, Volume 1, Issue 3, December 2011. Biographical Notes: Dr. Larson is an active management practitioner and academic and a PhD candidate at the International School of Management. Dr. Larson’s other doctoral degree is a Doctorate of Management in Information Technology Leadership. Her doctoral dissertation research focused on a grounded theory qualitative study on establishing enterprise data strategy. She holds Project Management Professional...
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...Nexus: Nexus is the minimal presence within a state that allows a state authority to tax the company. Creating nexus in various states can produce increased administrative costs; however, nexus can also allow for lower tax expenses. California has been ranked in the ten worst states for businesses by the Tax Foundation. Virginia was number six for their corporate tax rank. California states that if tangible personal property is shipped from an inventory in California to a state that is protected from imposing tax (one reason could be protection by the P.L. 8-272) (R&TC § 25135) it should be thrown back to California and taxed by California (Cal. Code Regs., tit. 18 section 25106.5 through 25106.5-11). Creating nexus will result in the avoidance of the throwback to California. Apportionment Factors: The calculations were made based on the states formula provided by the state for the apportionment purposes. Such as Florida Rule 12C-1.015; Illinois, 86 III. Adm. Code 100; Maryland Reg 03.04.03.08; Sec 58.1-414 Virginia code; TTC 171.1055 Texas code; and Rule R865-6F-8 Utah. Strategies: Currently a majority of Cougar’s income is being apportioned to California because Cougar does not have nexus in other states. We can create strategies that will move the apportioned income away from California and into more favorable states including Virginia. We calculated the approximate amount of tax savings following the implementation of each of our suggested strategies...
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...Marketing Paper Marketing 421 Defining Marketing Paper Marketing, in my personal definition is defined as the concept or base principle in which the exchange or transfer of goods or services are completed between the seller and the consumer on a broad scale through various channels of communication. There are other sources that provide different definitions of marketing aside from the previous mentioned. The American Marketing Association (AMA) defines marketing as the following; “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (SmallBusinessBranding, 2008) The above definition of marketing provided by the AMA in 2004 is slightly different than its new, revised definition; “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (SmallBusinessBranding, 2008) The last, revised definition holds more value to the current definition of marketing due to developments of media and social networking platforms. The wide variety of channels available to consumers and the ways in which information is presented has greatly broadened the concept and view on business marketing. The course text defines marketing as; “Performing activities seeking to accomplish an...
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...an international company operative within the low retail market since 1972. The corporate, that has positioned itself as a merchandiser of premium low merchandise, has greatly swollen its market position and presence within the past 20 years. Despite a positive market outlook, Starbucks is in would like of strategic content because the company faces to not be underestimated challenges within the short- to medium-term. Those challenges emanate from established competitors like some others fast food companies internationally defy Starbuck’s market leadership position by driving aggressive low-pricing methods in established and rising markets. Moreover, new trends within the low business have spread out new segments with high growth potentials. Starbucks remains unsure however tackle new segments and what impact trends may wear its product portfolio. This report is supposed to be a strategic scout that aims at illuminating totally different strategic alternatives within the lightweight of the numerous opportunities and threats that lie ahead. The report will provide recommendation on a way to utilize internal strengths to maximize opportunities and the way to attenuate weaknesses to avoid threats. (Lee, Ristic and Franke, 2014) Question No. 1 Which of porter's competitive strategies is Starbucks using? Porter called the generic strategies "Cost Leadership" (no frills), "Differentiation" (creating uniquely desirable products and services) and "Focus" (offering a specialized service...
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...Financial Officer and Chip Wilson - Founder and Chairman of Lululemon. c. What was the time frame involved? This case is taking place in the present time with results from 2008 to 2010 forming part of the analysis. The 2008 annual report and 2009 quarterly reports were amongst the many sources of information utilized in this analysis. d. What is the level of urgency? The level of urgency is high with Lululemon as they are in a period of rapid growth and have just gone public with their offering in 2007 and with the current economic conditions the share holders are evaluating their performance. Summary of Strategies and Performance a. Corporate Strategy Lululemon Athletica is a producer and retailer of technical clothing for yoga, dancing, running, and other athletic pursuits. Their corporate strategy falls under a concentration strategy and is one of growth through both horizontal and some forward vertical integration. They began making yoga wear because of the interest of Chip Wilson in yoga after he became passionate about the sport and found the available yoga clothing inappropriate. A design studio was born and that doubled as a yoga studio at night. With continued interest in the clothing and the...
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...Agency Problems can Effect the Investors Reaction Abstract Adverse Selection and agency problems are the major areas of Concern for both, the investors, and the corporate governance. Company’s good corporate structure can have a positive impact On investors. Our study, with the support of previous studies, tries to prove that the investors are also concerned about the adverse Section and agency problems. This study lacks evidences from the previous researchers regarding the relationship between investor’s reaction and adverse selection and agency problems. Even then it is a good attempt to study the behavior of investors towards investing in the company where the problems of adverse selection and agency problems are present. Key Words: Investors Reaction, Adverse Selection, Agency Problems, Corporate Governance Introduction: This paper describes the reactions of the investors to the corporate governance issues with an emphasis on the situation of agency problems and adverse selection. This paper adds to the existing literature of how investor reacts to different corporate governance issues. The idea is that how adverse selection and agency problems can directly or indirectly affect the investors thinking. Corporate governance has an influence on the investor’s reaction .Many corporate governance issues like board size, outside directors, CEO tenure and other such issues have the impact on investor’s reaction. Investors can react differently to the situations...
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...foundations of marketing such as the marketing concept, the exchange process and customer satisfaction to internal customers” (2012, para. 1). Today within the concept of internal marketing, we see a trend towards a service economy, where there is a convergence of marketing concepts, corporate identity, quality of service and human resources management. There also appears to be a shift in marketing more to the sales side than in the advertising. As Dr Pedroza explains, “happy employees make customers happy.” In the internal marketing model, all activities of an organization have a direct or indirect impact to the external environment. With a focus on the employee, communication becomes an interactive process, and employees are empowered as customers themselves. MarketingTeacher.com goes on to explain that there are a number of techniques that marketers can use to communicate with internal customers and functions. These include identifying internal and external customers and their needs and wants; providing internal services at intranets for human resources; and representing internal business functions within the external environment. Steps that organizational leaders can take in creating strong internal networks include establishing common organizational goals and objectives, and reinforcing the commitment to the success of the team as members’ own personal success. Often confused, a differentiating factor of internal marketing from internal branding is that...
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...Mobile Rapid Clinic GH LTD 2011 The Ghana Community Responsive Integrated “Rapid Clinic” Network Creating Local Ownership and Rapid Access to Healthcare Services & Bringing Specialty Medical Services to Local Communities A Public-Private Self Sustainable Venture Presented by Dr. J. KwekuLaast MD, MPH Accra Ghana Mobile Rapid Clinic GH LTD 2011 The Ghana Community Responsive Integrated “Rapid Clinic” Network Creating Local Ownership and Rapid Access to Healthcare Services & Bringing Specialty Medical Services to Local Communities A Public-Private Self Sustainable Venture Presented by Dr. J. KwekuLaast MD, MPH Accra Ghana TABLE OF CONTENTS Concept Summary 5 Vision, Mission Corporate Objectives 6 Background 7 The Solution 8 The Model 8 Location and Branding 8 SWOT 9 Markets And Competitive Strategy 10 Pictures 12 The Ghana Community Responsive Integrated “Rapid Clinic” Network Presented By Email: klaastgh@gmail.com Concept Summary Despite large investments in public hospitals and polyclinics in many developing countries, and fledging health insurance programs, large numbers of the general public lack access to basic medical services even in the cities. In Ghana, the national health insurance scheme was established to reduce the disparity in access to health care. Although it has been successful in increasing the number of people who can...
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...What is it? Why is it important? Branding is creating a name for your product that will identify, and set your product apart from the rest. Branding is your promise to the customer of what they can expect from your product. Branding is a strategy that is very important in the beginning stage of creating a business. Without a good brand name, your business could sink before it touches the water. With a properly thought out name, your business could turn into the Hilton of hotels; the Starbucks of coffee shops. “Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering on your brand messages”, (http://www.entrepreneur.com/encyclopedia/branding). It’s all in the name. Mission Statement Our mission is to yield the best lemonade at the most affordable price to the Ohio Valley. We dispense only the best quality lemonade possible, and provide a large variety of lemonades, to always keep your taste buds coming back for more. So, come on and wet your whistle. A mission statement is a concise description of why a business exists (Bovee, C.L., Thill, J.V. 2013). It defines your target customers, establishes your product and services, and describes the location that your business operates in (http://www.entrepreneur.com/encyclopedia/mission-statement). It is important to have a mission statement to let the people know who you are, and why you’re here, to draw them in. Corporate Social Responsibility CSR Plan • Purchase...
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