...Sales & Marketing Plan for IQPC Analyze the current market and situation for your products. Review what current marketing efforts are generating sales and what efforts are lagging. Look at your competitor's marketing strategy and advertising and determine the best methods of gaining a competitive advantage and market share Design specific objectives that you want to achieve that will generate sales. Place them in your marketing plan along with specific dates for milestone achievements needed to achieve the objectives you outline. Consider specific sales goals, product changes and advertising strategies. By building in checkpoints and specific objectives, you create a chart for success and rallying points to spur employee excitement Create programs and plans to meet each objective you propose. Make these programs specific and detailed, but allow room for management changes during implementation. Consider creating new marketing messaging, changing product packaging, increasing distribution channels and creating new advertising campaigns. Be realistic with your programs and tie each plan to your objectives for maximum benefit Draft a budget that accounts for all costs needed to achieve your objectives and plans. Use specific figures whenever possible and estimate costs where you do not have specific information. Provide justification for spending and provide ROI (return on investment) analysis figures to back up your rationale. The goal is to obtain full funding for your...
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...Company’s most complex new product introductions ever - Formal Announcement within a year – this would give it limited time to line up manufacturing, supply chain and marketing arrangements. - wanted to outsource this product in low cost location China, a departure from its previous practice of outsourcing a new complex product in US and then shifting to China. - Could its contract manufacturer Foxconn Technology Group handle such a technically complex product from day 1 in China (it hadn’t done something like this before)? - Immense co-ordination required at global level between Cisco teams and Foxcom and headquarters. 5. Company background – Cisco - First Product was multi protocol router – networking gear – telecommunications and sales to broad band service providers – expanded to consumers – leader in network technology for the Internet age in 1995.It grew rapidly during 1980s and 1990s, became public; Became world’s most valuable company in 2000 * By early 2000s Cisco had expanded form Routers and Switches to home networking gears, security technology, web conferencing products, and digital video set top box; Was growing both Organically and non organically. * Its growth complimented the sudden increase in Internet technology and Cisco was at the centre of this convergence. Launched a branding campaign in 2006 called “welcome to the human network” that was the power of technology to change lives. 6. Collaboration and Globalization:- By 2007 Company was organized...
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...head: MARKETING & CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing & Customer Relationship Concept Worksheet University of Phoenix Dr. Ron Morritt MBA 570 May 24, 2008 |A: Concept |B: Application of Concept in Scenario |C: Citation of Concept in|D: Personal Experience in your| | | |Reading |Organization | |Key external trends such as |The customer research TeraTech |“The social forces of the |Every year Curves solicits | |Social Forces through the study |commissioned revealed distinct demographic|environment include the |feedback through focus groups, | |of Demographics |differences between customers who approve |demographic |surveys and face-to-face | | |of TeraTech’s services and those who do |characteristics of the |interviews in order to find out| | |not. By using the information it has |population and its values.|what population of women are | | |acquired, the company can focus corrective|Changes in these forces |interested in Curves but have | | |action, future product development, and |can have a dramatic impact|not yet joined. The corporate | | |marketing on the...
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...Molson Canada: Social Media Marketing K603 Table of Contents Executive Summary……………………………………………………………... I. Key Issues……………………………………………………………………... II. Analysis………………………………………………………………………. III. Alternatives & Recommendation……………………………………………. IV. Implementation……………………………………………………………… 2 3 4 7 9 References………………………………………………………………………... 16 1 Executive Summary Molson Canada has been facing negative reactions their recent social media marketing initiative, Cold Shots Campus Challenge. Parties claimed that this Facebook contest promoted irresponsible drinking behaviours among university students. As a result, Molson pulled the contest one week before the scheduled deadline. Now, Molson must evaluate the use of social media, specifically Facebook, in its marketing strategy. The available alternatives are to revamp the Facebook initiative, to focus on static webpages or to focus on traditional marketing strategies. The recommendation is to revamp the Facebook initiative over a period of three months with ongoing monitors and checkpoints. The projected cost of this recommendation is $75,500 initially, with recurrent annual costs of $36,000 per year. The advantage of this recommendation is that it can be easily expanded to include other types of social media, such as micro blogging, video sharing, photo sharing and online forums if the response to this project is positive. 2 I. Key Issues Molson Canada faces four key issues moving forward from November 2007. The...
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...media and language are used 12 1D State clear expectations and address them in a way that builds commitment 16 1E Investigate incidents promptly and communicate results 21 Summary26 Learning checkpoint 1: Communicate organisational mission and goals 27 Topic 2: Influence groups and individuals 31 2A Build others’ trust, confidence and respect 32 2B Embrace, resource and effectively implement improvements to workplace culture 43 2C Demonstrate understanding of the global environment and new technology 47 2D Ensure actions convey flexibility and adaptability to change and accessibility 51 2E Ensure collaborative and effective decision-making 57 2F Ensure the organisation is positively represented 62 Summary64 Learning checkpoint 2: Influence groups and individuals 65 Topic 3: Build and support teams 69 3A 3B 3C 3D 3E Assign accountabilities and responsibilities to teams 70 Ensure teams are resourced to allow them to achieve their objectives 75 Empower teams and individuals through effective delegation and support 78 Create and maintain a positive work environment 83 Encourage teams and individuals to develop innovative approaches to work performance 86 Summary89 Learning checkpoint 3: Build and support teams 90 Unit release 1 (Aspire Version 1.1) © Aspire Training & Consulting v BSBMGT605 Provide leadership across the organisation Topic 4: Demonstrate personal and...
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...TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" Diluting all the verbosity, it melts down to one simple word “SELLING”!! This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies. With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: 1) Acquisition of customers; 2) Retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. CONCEPT OF TRADITIONAL MARKETING: With the world changing at every nanosecond, marketing is also reeling...
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...Three Ideas That May Improve the Performance of Healthcare Abstract This paper explores eight published articles, and one book that report on results from research conducted on three big ideas that represent great opportunities to improve the performance of healthcare organizations. Three articles explain the helpfulness of virtual teaming, two articles and one book explains the benefits of outsourcing, and the last three articles explain why customer relationship management, also known as CRM, is a helpful resource. This paper will define the management practice or breakthrough idea, discuss the expected impact on improved patient outcomes, higher levels of customer satisfaction, and identify the critical success factors associated with implementing these programs in a health services organization. These management practices or breakthrough ideas, in my judgment, will be ranked the greatest, second greatest, and third greatest potential benefit for healthcare organizations. Healthcare is one of the biggest organizations around. Because of its size, and the many departments within a healthcare cooperation there is much need for organization between management, staff and their patients. There are many ways to make sure that a healthcare system operates smoothly. I agree with Martin Van Buren when he stated that it is easier to do a job right, then to explain why you didn’t. In this paper there will be three ideas that may get the job done right such as, virtual teams...
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...Khartoum Primary School Project Loay Dirar Project Management/Risk Management Expert Loay.Dirar@gmail.com 1 Contents Page 1.0 Introduction 3 2.0 Local Expectations 3 3.0 KPS Location 4 4.0 KPS Project Scope Statement 4 5.0 KPS Project Plan 7 6.0 KPS Project Execution Plan 12 7.0 References 22 8.0 Appendix 23 9.0 Abbreviations 24 2 1.0 Introduction In recent years, an increasing number of Sudanese and expatriate families with young children have moved into Greater Khartoum joining an already established larger community of families. A number of schools have been established catering to the youngest generation, such as the Unity School, Khartoum Grammar School and recently Khartoum International Community School. Yet there has been a consistent flow of complaints against these establishments ranging from the ridiculously high fees of some to the low quality of overall education services. Therefore establishing a primary school is a major step forward for the Local Council in taking into account the needs of families with young children and would help stem the flow of these families with young children away from our community abroad. According to projected figures and the experience of other schools, a primary school could be operated profitably after the initial startup period. It would provide a local option for the early childhood education for Khartoum’s growing community of small children...
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...Marketing Plan Oliberté International Marketing MIB Front - Team 4 I. Executive Summary II. Concept Statement A. Company Background and Mission B. Products and Services C. Business Model: Sustainability and Uniqueness D. Strategic Intention E. Marketing F. Risk Analysis G. Differentiation H. Evaluation: Factor of success III. Situation Analysis A. Industry Analysis 1. Industry overview 2. Porter five forces 3. Market size 4. Position in the market life cycle 5. Available distribution structure, plus attitudes and practices 6. PESTEL 7. Risk Analysis B. Firm Analysis 1. Brief history of the company and stage of internationalization 2. SWOT Analysis 3. Stakeholder Analysis 4. Product Development and Product Extension 5. Pricing and Financial Policy 6. Internet and E-commerce 7. Organizational Structure C. Competitor Analysis 1. Competitive Positioning: Direct and Indirect Competitors 2. Market Share Distribution 3. Future Competition – Direct and Indirect Competitor 4. Barriers to Entry 5. Competitive Advantages D. Customer Analysis 1. Who are your customers? 2. What do customers want/need? 3. What must be done to satisfy their wants and/or needs? 4. What is the size of the market? 5. What is the growth profile? IV. Strategic Marketing Decision A. Marketing Scope B. Marketing Goals 1. Successfully launch and market the expansion of the product offer 2 Marketing Plan Oliberté International Marketing MIB Front - Team 4 2. Successfully launch and market the...
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...Tony Tyler Director General & CEO International Air Transport Association Annual Report 2012 68th Annual General Meeting Beijing, June 2012 Contents IATA Membership Board of Governors Director General’s message The state of the industry Safety Feature: What is the benefit of global connectivity? 2 4 6 10 18 22 26 30 36 42 48 52 Feature: How safe can we be? Security Feature: Do I need to take my shoes off? Taxation & regulatory policy Environment Feature: What is right for the passenger? Feature: Can aviation biofuels work? Simplifying the Business Feature: What’s on offer? Cost efficiency Feature: Why does economic regulation matter? Industry settlement systems Aviation solutions Note: Unless specified otherwise, all dollar ($) figures refer to US dollars (US$). This review uses only 100% recycled paper (Cyclus Print) and vegetable inks. # IATA Membership as of 1 May 2012 ABSA Cargo Airline Adria Airways Aegean Airlines Aer Lingus Aero República Aeroflot Aerolineas Argentinas Aeromexico Aerosvit Airlines Afriqiyah Airways Aigle Azur Air Algérie Air Astana Air Austral Air Baltic Air Berlin Air Canada Air China Air Corsica Air Europa Air France Air India Air Koryo Air Macau Air Madagascar Air Malawi Air Malta Air Mauritius Air Moldova Air Namibia Air New Zealand Air Nigeria Air Niugini Air Nostrum Air One Air Pacific Air Seychelles Air Tahiti Air Tahiti Nui Air Transat Air Vanuatu Air Zimbabwe Aircalin Airlink Alaska Airlines...
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...(CBBE) 12 Ambassadors and event 13 SWOT Analysis 14 Weaknesses 14 * Prisoner of its strategy 14 Difficulty to control the brand 14 Threats 14 * Counterfeiting: a threat to equity 14 Youth does not recognize the brand 14 Opportunities 14 * Diversification 14 Strengthen position in emerging markets 15 Building brand community 15 Associate youth with Rolex 15 Connect with Female Customers 15 Corporate Social Responsibility 15 Joint Venture to Support a Cause 16 Rolex iPhone App 16 Rolex Maritime Quarterly on ipad 16 Attacking the counterfeit industry 16 Future of Rolex 17 olex is best known as the premier producer of fine watches in the world. Recognized as an innovator in technology and marketing, the company is credited with establishing the widespread popularity of the wristwatch in the early 20th century. Rolex watches are prized for their precision timekeeping, durability, functionality, and distinctive design. Rolex's mystique as a closely held private company and its carefully cultivated image continue to strengthen the watch's desirability as a status symbol as well as a precision instrument. Based in Geneva, Switzerland, where the company...
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...service providers would break ground in power and speed, reminiscent of the Norse warriors and explorers of Europe during the eighth to eleventh centuries. The meeting represented a culmination of several years of development work by a cross-functional, global team of Cisco specialists in engineering, manufacturing, marketing and other areas. Just months earlier, in mid-2007, Cisco overhauled the project by sharply boosting the router’s speed and capacity. This would allow the company to leapfrog competitors and offer a low-cost, powerful new router platform for the next 10 to 15 years. That day in November, the Viking team was seeking an “execution commit” from senior management in manufacturing. If it got the go-ahead, Cisco would be ready to commit the resources to launch the new product. But the Cisco team knew it faced many challenges. The Viking project would be one of the company’s most complex new product introductions ever. First, even though the project had been essentially re-started in mid-2007, Cisco was still aiming to announce the machine in November 2008. That would give it just a year to line up manufacturing, supply chain and marketing arrangements—an unusually accelerated schedule. Second, Cisco, which outsourced virtually all its manufacturing, wanted to start making...
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...HOW WILL A SEVERE TERRORIST ALERT EFFECT TOURISM IN SOUTH CAROLINA Brianne Buckner Dr. BRIAN MCCUE PAD 590 JUNE 21, 2010 STRAYER UNIVERSITY CHARLESTON, SC CAMPUS This Directed Research Project (DRP), was conducted and orally presented By ………………………………………………………………………………. Brianne Buckner, Student We hereby certify that this DRP submitted by Brianne Buckner conforms to acceptable standards, and as such is fully adequate in scope and quality. It is therefore approved as the fulfillment of the requirement of the degree of Hospitality and Tourism Management, MBA Approved:_________________________________________ Supervising Faculty__________________________________ Peer Review/Technical Advisor________________________ TABLE OF CONTENTS Page APROVAL PAGE………………………………………………………………………...i ABSTRACT………………………………………………………………………………ii TABLE OF CONTENTS...................................................................................................iii LIST OF TABLES AND FIGURES………………………………………………….….iv CHAPTER 1: INTRODUCTION TO THE STUDY………………………………….….6 Context of the Problem……………………………………………………………6 Statement of the Problem………………………………………………………….7 Main Research Question and Sub-questions………………………………………7 Significance of the Study…………………...…………………………….……….8 Research Design and Methodology………...
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...Economic Environment of Business Report On “COST EFFECTIVENESS AND INDIAN INDUSTRY” Course Instructor: Dr. S.P. Das Economic Environment of Business Report On “COST EFFECTIVENESS AND INDIAN INDUSTRY” Course Instructor: Dr. S.P. Das Submitted By: | Astha MathurSection C | Roll No.: | UM15135 | Submitted By: | Astha MathurSection C | Roll No.: | UM15135 | CONTENT Sr. No | Title | Page No. | 1 | Abstract | 4 | 2 | Introduction | 4 | 3 | Overview of Indian Industry | 4 | 4 | Implementing Cost Effectiveness | 6 | 5 | Implications of Cost Effectiveness | 7 | 6 | Break-Down of Indian Industrial Sector | 8 | 7 | Government initiatives to support for Cost Effectiveness in Indian Industry | 11 | 8 | Conclusion | 16 | ACKNOWLEDGEMENT We would like to express a whole-hearted gratitude to all those who have helped with the report or have been associated with the report in any which way and made it a worthwhile experience. We are greatly indebted to our batch mates and our seniors for having shared their invaluable experience that went a long way in the successful completion of our report. We are also grateful to Dr. S.P Das who has given us the opportunity for working on such a project and incessant support & guidance leading it to successful completion. Thank you. We would like to express a whole-hearted gratitude to all those who have helped...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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