...| | | | | | | | An Analytical Study on the branding image of Bangladesh in the International Market Introduction Bangladesh is in South Asia sometimes converging with Southeast Asia, bordering the Bay of Bengal to the south, mostly surrounded by India and bordering Myanmar in the southeast. Bangladesh is a country bestowed with the gifts of nature. It has nurtured some of the most ancient civilizations of this continent. The young country came into existence after a blood-spattered liberation war in 1971. But the pace of growth and development has been impeded by many factors. Bangladesh, as a Least Developing Country (LDC), faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters and too little ability to change for better. Recently poor law and order, Rana Plaza Collapse, bad investment climate, political chaos and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh. But where do we stand? What is Nation Branding? Before digging deep into the issue, let’s look at what is nation branding. Nation branding aims to measure build and manage the reputation of countries (closely related to place branding). Some approaches applied, such as an increasing...
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...in order to improve their country’s image and reputation across a wide range of sectors. Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. So, it is necessary to remove the negative perception about Bangladesh & to spread out the positive news to enhance the image of Bangladesh in the world. 1.2 Broad Objective: The main objective of the study is to understand the perceptions of foreigners & native people about Bangladesh & to find the possible ways that will enhance the image of Bangladesh globally. 1.3 Specific Objectives: Under a broad objective the study focused on some several activities for comprehending an overall review. * To identify the problems that Bangladesh faces in tourism industry. * To find the tourist spots those are renowned globally & domestically. * To identify the solution that will lessen the problems in tourism industry. * To find the awareness of people about the culture of Bangladesh. * To understand the perception of native people and foreigners about the people of Bangladesh. * To find which country of origin is more precious to people. * To identify the factors that limits the investment decision. * To understand the image of the government of Bangladesh around the world. 1.4 Research...
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...Our project on: Country Specific Advantage in Tourism Industry (Bangladesh Perspective) Submitted To: Koushik Prasad Pathak Lecturer Department of Marketing Date: 21 June, 2011 Jagannath University | Name |Id No | |Md. Mahbubul Hoque |07882824 | |Tanvir Ahmed |091700 | |Utsarika Singha |091764 | |Santana Sharmin |091725 | |Promit Das Gupta |091755 | We are Gallant Beta ...
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...Blekinge Institute of Technology School of Management Master Thesis M.Sc. in Business Administration The Use of Promotional Activities in the Tourism Industry: The Case of Bangladesh [pic] By Md. Jakir Hossain Dr. Klaus Solberg Søilen ID # 670504-P777 Academic Supervisor E-mail: mjho05@student.bth.se hossainj67@yahoo.com Date: 07 June, 2006 Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. The contribution of the same industry to the world economy is considerable. Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism through out the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market. As an important element of marketing mix, promotion plays the vital role in marketing any product and service. Tourism product/service is of no exception. Because of the tourists want to know in advance about the attractions and the facilities of a particular destination. The tourist...
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...Report Title Saint Martin Underwater Zoo Course: Marketing Management Course Code: THM-511 Submitted To Kamruzzaman Faraji Showcat Lecturer Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Submitted By Biz Force 3rd Batch Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Submission Date: 18-11-2014 Letter of Transmittal November 27, 2014 Muhammad Shoeb-Ur-Rahman Lecturer Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka. Subject: Submission of term paper on ‘developing a sustainable tourism project: From theory to practice.’ Dear Sir, It is a great pleasure and privilege for us to present the report on ‘developing a sustainable tourism project: From theory to practice.’ Throughout the study we have tried our level best to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. We sincerely believe that it will satisfy your requirements. We shall remain deeply grateful if you kindly take some period to go through the report and evaluate our performance. Yours sincerely, ………………………….. Mohammad Akhlakur Rahaman On Behalf of Biz Force, 3rd Batch Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka. Table of Contents Section-1.0 5 Executive Summary 5 Section-2 6 2.0 Situation...
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...employees. Customized courses can be provided either at our training facilities or on-site at clients’ location. Our training programs are lively, interactive, and include role-playing and demonstrations of real-life workplace issues and solutions. bdjobstraining.com Page |2 bdjobstraining.com Page |3 TRAINING TRACKS Marketing/ Sales Track • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 1111 Selling Techniques for Excellence 13 Lessons to turn every Company into Fantastic Brands Advance Selling Techniques Art of Pharmaceutical Sales Brand Management–Walking the Talk Branding for Bangladeshi Business Constructive & Modern Leadership Approach in Selling through Team Building Corporate Sales Management for Excellence Creating New Prospects and Managing Sales Pipeline Creative & Successful Selling Techniques for Excellence Customer Relationship Management (CRM) Digital / On-line Marketing - New Era of Brand Management Effective Print Advertising: 13 Tips to Create Powerful Advertising Effective Selling Techniques Essential Territory Management &...
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...A HIGH-TECH, LOW EMPLOYMENT FUTURE IN THE MANUFACTURING SECTOR – A CORRECT CONCLUSION? A paper contributed by Asif Ibrahim Director, Dhaka Chamber of Commerce and Industry Managing Director, Newage Garments Ltd Bangladesh 1. Is the combination of (i) the “Chinese monopoly” on the low cost manufacturing and (ii) the increased automation with manufacturing industries likely to limit the scope available to developing and transition economies for reducing poverty through employment generation in the manufacturing sector? Automation usually implies an entrepreneur’s effort to cut down cost in the long run by leaning more towards the fixed costs of owning machineries rather than generating more variable costs in human resource employment. Having said this, automation and employment generation then stand at paradoxical ends of the factors of production. Can we not, thus, easily surmise from this that automation in the manufacturing industry may help reduce poverty in a country such as ours through increased production, but probably not employment generation? A country such as Bangladesh, developing and with one abundant source of production being its labor force, may not be able to sustain the blow that may be rendered by flooding its manufacturing industry with high-tech machineries. Such a step would mean that manual labor would be replaced by low-cost but machine-oriented methods of production. Yet, it is not only our labor market that would suffer if manufacturers of our country...
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...APARTMENT] Course name: Financial Management Dr. Jahangir Alam Professor IBA, University of Dhaka Group 13 IBA, BBA 20th, Section A Date of submission: 23rd June 2013, Sunday 1 Capital Investment Analysis [FIDELITY SERVICE APARTMENT] NAMES ID NUMBER Munkasir Masud Muhammad Saiyedul Muttaqin Bijoya Chakraborty Kashfia Tabassum Ahmed Imtiaz Farhan Bin Habib ZR-06 ZR-11 RH-22 RH-42 ZR-61 2 Capital Investment Analysis [FIDELITY SERVICE APARTMENT] 23rd June 2013 Dr. Jahangir Alam Professor Institute of Business Administration University of Dhaka Subject: Letter of Transmittal Sir We are pleased to submit the Capital investment analysis on Fidelity service apartment’s ltd. We have completed the report through putting the theories and techniques learnt throughout the Financial Management course. This report contains analysis of the current market situation as well as possible the evaluation of the feasibility of the project. We have recommended some marketing and financial scopes which might prove imperative. We have tried our very best to tailor the report according to your guidelines. Therefore, we request you to accept our report. We believe that you will find it in order. We are eagerly expecting your feedback on the overall report. Thank you. Yours respectfully Group 13 IBA, BBA 20th, Section- A __________________________ Munkasir Masud, ZR- 06 __________________________ Bijoya Chakraborty, RH-22 __________________________ Imtiaz Farhan Bin...
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...Comperative Study of Corporate Social Activities of Bank And Non Bank Financial Institute Executive Summery This paper deals with some banks & non-banking financial institutions which are performing CSR. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. It would be give strategic, longer run competitive advantage for banks and non-banking financial institutions in Bangladesh to embrace CSR in their management approaches and operations, with initiatives chosen in broad-based, extensive stakeholder engagement. Corporate social responsibility may help to establish clear boundaries among the different interests of the groups like shareholders, citizens, providers, and customers. In this paper, we will describe, analyze, and formalize the critical responsibility parameters, as well as the variables that shape them. Introduction The title of our term paper is “Comparative Study on the Corporate Social Responsibility Performing by Banking, Non-Banking Financial Institutions” . Globally, the notion of Corporate Social Responsibility (CSR) is fast gaining acceptance as the contribution that businesses can and should make voluntarily...
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...“OVERVIEW OF MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH.” INTRODUCTION: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Besides telephone, now-a-days mobile phones are playing a great role to communicate from one place to another. Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. In this assignment we will discuss about the mobile telecom market situation and their competitive analysis. v ABOUT BANGLADESH Bangladesh is one of the poorest, most densely populated, least developed countries in the world. Apart from its lowly economic status...
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...Characteristics/Profiles of Bangladeshi Entrepreneurs Several studies were done in order to identify the characteristics or profiles of Bangladeshi entrepreneurs. Papanek (1969) observed psychological trait of risk taking among the people of the then East Pakistan(now Bangladesh). Farouk (1983) did a survey on Bangladeshi entrepreneurs and in this survey he focused on the biography of successful Bangladeshi entrepreneurs. He found that Bangladeshi entrepreneurs are generally hard working, honest, religious, trustworthy, reliable, and less educated and live simple lives. Most of the entrepreneurs in this survey had poor educational background and were not good students. Generally these entrepreneurs come from three groups: 1. Those families who have been in business or industry by tradition and their children Are now in business, 2. Retired government officers or politicians or their family members. 3. Those that began small but achieved considerable success by their personal efforts. Rahman (1989) found that Bangladeshi Entrepreneurs possess some characteristics that are similar to characteristics of entrepreneurs in other countries. He did an extensive survey on 5 living Bangladeshi entrepreneurs and found that they are hard workers, truthful, religious, simple living, honest, sincere, good leaders; task oriented and had capacity to influence others. The highest educational degree they achieved was the Bachelors degree. Most of them started their businesses...
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...environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Bangladesh is a developing country going through transition within consumers, product and service industries. Due to increased educational opportunity throughout the country people now are more conscious about the less environment friendly products and continuously pushing forward product quality and its environmental friendliness. The Government of Bangladesh is creating new regulations to ensue various environmental policies through curbing usage of Polythene, using solar power etc. INTRODUCTION The term green...
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... 1. Introduction At present in the world the largest and fastest growing industry is the tourism and hotel industry. Though, in Bangladesh the amount of manpower in hotel industry is not that much high with the comparison of the developed country. But in the near future this industry has a bright future in Bangladesh because of the charming natural beauty, lots of historical places and the largest sea beach of the world. The first part is about the Introduction of Hotel Sea Crown. For an expanding economy, a developed & efficient tourism Hotel is important. Bangladesh Resort and Hotel Limited has been incorporated in Bangladesh 09th day of june,2003 as a private company Limited by share under the companies Act 1994. The principle activity of the company is to business of hotel, restaurant, café, refreshment room. The commercial operation from 12th November,2004 with three star deluxe hotel constructed in its own land at Marine Drive, kala Toli, Cox’s Bazar and hotel named after “ Hotel Sea Crown” and its Corporate office is in Gulshan Model Town, Dhaka from where all reservation, marketing and accounts activities are operated. The methodology, scope of the report & the limitations are also described here. The second part is about overview of Hotel Sea Crown, which includes the historical background, mission & objectives of the hotel. It also plays a great role in Bangladesh. So it faces some threats. But it has a lot of opportunity here. All the departments run here under...
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...BANGLADESH TRADE POLICY SUPPORT PROGRAMME Comprehensive Trade Policy Of Bangladesh - Draft Final, 15.09.14 - Trade Policy Support Programme (TPSP) Project Task Force – HAK Tower (2nd floor) 3/C-1 Karwan Bazar, Dhaka 1215, Bangladesh 0 BANGLADESH TRADE POLICY SUPPORT PROGRAMME TABLE OF CONTENTS List of Abbreviations ........................................................................................................................ 6 Preamble ....................................................................................................................................... 10 Chapter 1: Rationale, Objectives and Constituents ..................................................................... 11 1.1 Rationale .............................................................................................................................. 11 1.2 Objectives ............................................................................................................................ 14 1.3 Constituents............................................................................................................... 16 1.3.1 Trade in Goods....................................................................................................... 16 1.3.2 Trade in Services and Investment.......................................................................... 17 1.3.3 Behind the Border Policies ....................................................................................
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...1. Executive Summary We have developed a team of 6 members from our course MGT 489 and came up with this Strategic Plan or Business Plan for a Hotel. We have successfully completed this plan with all our known knowledge. Fro the purpose of developing our Strategic / Business Plan, first of all we have given our hotel a name, i.e. “Grand Royal”. In our Strategic / Business Plan we have discussed several factors that are required in developing a good and implementable plan. This plan required a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components in assessing a company's opportunities and risks. Now, let us understand the purpose of a Strategic / Business Plan. Business / Strategic Plan Purpose: Introduction: In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used to obtain financing. In certain instances, particularly with our early stage company, this business plan also serves as a strategic plan. Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend...
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