...Requirements 2 4 6 7 12 16 17 18 19 20 21 22 23 62 1 CREATIVE TECHNOLOGY LTD AND ITS SUBSIDIARIES CHAIRMAN’S MESSAGE Dear Shareholders, Fiscal 2013 was another difficult year for Creative. We had continued to focus on the development and introduction of new products in the key product categories, and had launched a series of new exciting products that provide good potential growth opportunities. However, our financial performance continued to be adversely affected by the difficult and uncertain market conditions for our products, which impacted sales across all regions and resulted in lower revenues. Nevertheless, despite the lower level of sales, with a lower operating cost structure from the cost cutting actions in the previous years, we were able to achieve an improvement in operating results in fiscal 2013. Sales for fiscal year 2013 were US$165 million, a reduction of 14% compared to US$192 million for fiscal year 2012. Gross profit as a percentage of sales was 33% in fiscal 2013, up from 19% in fiscal 2012. Net profit for fiscal 2013 was US$17 million, compared to a net loss of US$84 million in fiscal 2012. While sales were lower in fiscal 2013, operating results for the year had improved due mainly to the higher gross profit and a reduction in operating expenses of US$19 million. Gross profit was higher due mainly to a US$20 million licensing income received for the licensing of certain technologies relating to high...
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...Creative Technology Ltd. is a global company based in Singapore. It specializes in the consumer electronics industry, and is a world leader in digital entertainment products, famous for its Sound Blaster audio cards and for starting the multimedia revolution worldwide. Creative Technology Ltd. has its headquarters located in Jurong East. Creative Technology is founded by Mr Sim Wong Hoo. Creative Technology Ltd. began as a computer repair shop in 1981. During this time, Mr Sim was successful in selling add-on memory boxes for the Apple II computer, which encouraged him to create a customized PC in the Chinese language. Creative Technology became known for its audio aspects, and when Creative came up with the first Sound Blaster card, Creative started to dominate the PC audio market. Creative Technology will go on to dominate this market throughout the 1990s and was rarely challenged, with the Sound Blasters representing 70% of revenue at one point. Growth in MP3 player sales has since helped to level the revenue field. Modifications over the years to the Sound Blaster card have also helped it to remain competitive. In 1999, Creative launched the NOMAD line of digital audio players, propelling itself as a serious competitor in the portable audio player market, a market which they were able to dominate until the entry of the Apple iPod. Creative Technology Ltd. was awarded the ZEN patent on August 9, 2005. On Sept 4, 2007, Creative Technology announced that it has voluntarily delisted...
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...|Creative technology ltd | |[pic] | |Creative Zii Egg Plaszma | | | | | Table of Contents 1. Executive summary 4 2. Introduction 5 3. External Environment 6 3.1 Market Demographic Environment 6 3.2 Market Economics Environment 7 3.3 Market Technological Environment 8 4. Internal Environment 8 4.1 Internal Resources 8 4.2 Potential Market 9 4.3 Competitors 9 5. Internal Analysis 11 5.1 SWOT Analysis 11 5.1.1 Strength 12 5.1.2 Weaknesses 12 5.1.3 Opportunities 12 5.1.4 Threats 12 6. Mission Statement and Objectives 13 6.1 Mission Statement 13 6.2 Objectives 13 6.2.1 Quantitative Objectives 13 6.2.2 Qualitative Objectives 13 7. Selection and Measuring of Target Market 13 7.1 Outline of Marketing Research 13 7.2 Assessment of Potential Market 14 7.3 Market Segmentation (in relation...
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...TO: SIM WONG HOO, CEO OF CREATIVE TECHNOLOGY FROM: XIAO SHI SUBJECT: THE BEST WAY TO LEVERAGE THE ZEN PATENT ------------------------------------------------- DATE: FEBRUARY 13, 2016 This is to propose that Creative should exit the hardware business and MP3 market and take immediate seek settlement from Apple. This is the best way to protect Creative’s business and innovations as they would be able to avoid an endless and costly legal battle with Apple and leverage the Zen patent effectively. There are several potential tactical options that Creative has toward the patent infringement issue against Apple. To begin with, an option would be to give up their patent and try to compete with Apple. Considering the growth that Apple has and their leading market position, this is probably the worst option for Creative. Plus, the superior user experience that the Zen patent brings in this fast growing MP3 market will undoubtedly drive spectacular revenue for Creative and thus there is no reason for Creative to give up the patent. Secondly Creative could sue to seek an injunction from allowing Apple to make their product. It is a really good option when people want to get rid of a potential competitor for a long time. In this case, Apple would not be able to manufacture its iPod when Creative litigate their claims. But would Apple give up on this attractive MP3 market just because of this? The answer...
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...CMIS 102/7983 Calculate the total price to purchase all the components required to build a state-of-the-art gaming computer from components available on the internet. Problem Analysis I will calculate the total price to purchase the components required to build a state-of-the-art gaming computer using: Computer base price (CompPrice), the Hard Drive choice (HardDrive_choice), the RAM choice (RAM_choice), and the Sound Card (SoundCard_choice). Once I enter a choice for an option, the program will determine the corresponding cost of the option: HardDriveCost, RamCost, and SoundCardCost. Program Design Input Data: Computer Base Price – CompPrice Hard Drive Choice – HardDrive_choice RAM Choice – RAM_choice Sound Card Choice – SoundCard_choice Perform Calculations: CompPrice + HardDrive_choice + RAM_choice + SouncCard_choice = Total Price Output Results: The output is the computer selling price (CompPrice) Main Module: //Declare variables Declare CompPrice, HardDrive_Cost, RAM_Cost, and SoundCard_Cost //Display a welcome message Write “Welcome to State-Of-The-Art Gaming Solution” Write “This program is designed to calculate the total price of a computer gaming system” //Prompt for and input the computer’s base price Write “Enter the computer base price” Input CompPrice //Call Modules Call Compute_HardDrive_Cost Call Compute_RAM_Cost Call Compute_SoundCard_Cost Call Display_Total_Price End Program Write “Welcome to State-Of-The-Art...
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...had knowledge about the players leaving her with the option of opting for either of the two. • What steps are required Ashley, leading up to her final decision? How does Ashley prioritize which information is more important and relevant to her purchase? What are her alternatives? The steps that’ll lead her to the final purchase decision begins with the information search for a small mp3 player in the price range of $40 to $60. Since the source of information available to her is external and not her own knowledge or experience with the product, she needs to evaluate the two alternatives suitably. The two alternatives are:- 1. Creative Zen Stone Plus which costs $59.99 and is recommended by her boyfriend’s best friend. 2. The Rio Carbon 5 costing $49.99 suggested by the store salesman. The next step is to examine these alternatives. The Creative Zen player is more aesthetically pleasing to her. It has color options which include Kade’s favorite color blue. It is within her price range. And has a past record of customer satisfaction. But the salesman mentioned...
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...knowledge about the players leaving her with the option of opting for either of the two. • What steps are required Ashley, leading up to her final decision? How does Ashley prioritize which information is more important and relevant to her purchase? What are her alternatives? The steps that’ll lead her to the final purchase decision begins with the information search for a small mp3 player in the price range of $40 to $60. Since the source of information available to her is external and not her own knowledge or experience with the product, she needs to evaluate the two alternatives suitably. The two alternatives are:- 1. Creative Zen Stone Plus which costs $59.99 and is recommended by her boyfriend’s best friend. 2. The Rio Carbon 5 costing $49.99 suggested by the store salesman. The next step is to examine these alternatives. The Creative Zen player is more aesthetically pleasing to her. It has color options which include Kade’s favorite color blue. It is within her price range. And has a past record of customer satisfaction. But the salesman mentioned few performance problems with...
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...Technology Analysis Paper: Adobe Creative Cloud University of Denver IT Strategies HR Hegnauer November 9, 2015 Introduction As the industry standard for anything related to digital imaging, layout, or design, the software programs from Adobe Systems Incorporated have lead the way for over three decades. Now headquartered in San Jose, California, Adobe employs roughly 12,500 people nation wide, had sales of $4.22 billion in 2014, and was ranked #74 by Forbes on their list of the World’s Most Innovative Companies (Forbes, 2015). Adobe is most famous for its program Photoshop, which helps it to drive industries in three major business segments: “Digital Media, Digital Marketing, and Print & Publishing” (Forbes, 2015). In the following paper, I will focus on the core Adobe programs for the print and publishing industry, which include Photoshop, Illustrator, and Indesign. Photoshop. Business and investing author and scholar, Peter F. Drucker said, “If you want something new, you have to stop doing something old” (Shore, 2014). In 1987, Thomas Knoll was an engineering PhD student the University of Michigan and wanted to process his photographs on his newly purchased Apple Macintosh Plus to help him with his PhD work. Unfortunately, his Mac computer was unable to translate his images into a grey-scale display, and so, needing something new, Knoll went to work on making something new. As a software engineer, Knoll wrote a program he called Display to properly render...
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...I. Time context: 1997 II. Viewpoint: Hilary De Leon – Founder and CEO III. Major Policy statement Micrologic is one of the most technologically competent firms in the country and a research development firm known for designing high-technology product. IV. Current Business Policies a. Management Policies i) Micrologic management people are well educated in Management of Technology. ii) Hilary de Leon established the new firm and it is called Micrologic. iii) As a CEO, Hilary is active in discussing and resolving issues related to technology. b. Marketing policies i.) Micrologic consider trading of technology in choosing foreign partner. ii.) Micrologic participates in industry trade fairs. c. Operation Policies i.) Using of logic analyzers,oscilloscopes and PC computers for operation. ii.) Micrologic is an R&D for creative designs and development. iii.) More on product development than manufacture. d. Finance Policy i.) No such finance policy in the case. e. Human Resource i.) R&D has 3 engineers ii.) Micrologic has 13 employees. iii.) Hilary De Leon hires people from only top 4 engineering schools. V. Social Responsibility Application i.) Encourage people to improve their lives. ii.) Give employment iii.) Payment of taxes to the government VI. Statement of the Problem How can Micrologic excel in Technological industry? VII. Statement of Objectives a. Long...
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...Jolla, California founded by Kathy Kudler on June 18, 1998 was the opening of the first store. With such great innovation Kathy decided to open more stores and provide a service where they would be second to none. The service of providing freshly baked pastries, cheese, wines, fresh produce, specialty dairy products, packaged condiments and food, along with meat and seafood ("Kudler Fine Foods," 2013). Kathy’s innovative skills would be put to work in her expanding the service to own more stores and spread her wings to This paper will be identifying the organization’s innovation internal and external drivers along with the description of how innovation, design, and creative thinking might benefit Kudler Fine Foods organizational intentions. Kathy and her team’s collaboration proved that innovative and creative minds owned three more stores. Consistently seeking ways to enhance service and products, innovation, design, and creativity plays a vital role. Internal and External Drivers Internal driving takes place in an organization to assist in the development and adaption of changes that will take place in Kudler Fine Foods will be more innovative when changes do take place. Drivers internally demonstrate how leaders or management team will encourage their workers to acknowledge the change, having a good relationship matters, likewise keeping and maintaining the right leader, while fostering and finding talents, and managers’ matter. Developing innovative ideas that will assist...
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...Texting and technology while evolving has not taken over the English language if you asked my opinion. it has however added a different dimension to the way we interact as people....Let's be honest most Americans have spoken a broken English Long before text messages where ever thought of ...whether it was shorthand in written form or the chronic use of slang during oral communications. The English language has always seen challenges in it's purity and correctness. Many writers understand that most common communicators don't is that the thoughts and Idea's conveyed are only as strong as the creative nature of the individual expressing him or her self. The English language is never a finished product, though it's existence has allowed it to cover a great range in matters of communication, while technology and texting remains a fast growing substitute. The technological advances comes with it's fare share of glitches when it comes to expression much like the English language when used improperly you run a high risk of being Misinterpreted or misunderstood in a arena where cap locks are used to express emotion their lies great room for error. This is the reason for the use of things like emoji's Meme's and the array of tech jargon used to better express human emotion our ability as a civilization to articulate thoughts and Idea's as well as relay emotion is a skill we all must have so as technology grows and we adapt and master the skills necessary (When in Rome) we must keep in...
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...and support to help their modern and innovative obsolescence the expertise that they are. Technology helped them to gradually develop and improve their expertise, access time is shortened and extended over many fields in it, the use of technology in business and continuous development. Business forms and use various means such as web, email, text messages in order to manage, connect, communicate and trade in modern form. II. Body The development of human race always bases on knowledge and capable of creative. On last historical period, people mostly do by instinct, with little knowledge, not enough to be creative. Switch to the era of agricultural civilization, people began to have created innovative tools such as farming (plow, plant hoes, and water). However, it took from 4000 to 5000 years after, human began to have real knowledge, be aware to the objective law and entered a new era of the industrial era, the era of the great technical innovations. Due to grasp the objective law, science thrives, especially in the late 19th to early 20th century. More new branches appear as quantum research, nuclear, aerospace, ocean … However, it slowly moves since the 2nd world war, the scientific and technologic achievements were used in military purposes. After the war ends, the world has condition to change scientific achievements into technology. In 80s and 90s of 19th century, technology was developed with remarkable speed. Such as: The first IBM-PC invented (1981), The CD-ROM...
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...Chapter 1 An Introduction to Management of Technology M .A. Akkas, Professor, Department of Management Studies, University of Dhaka. 1. 1. Introduction We live in a man-made technological world. Technology has played the basic role of an instrument for transforming the primitive and natural world into a technological and man -made world. Technology determines the standard of living of people of a given country. It is technology that makes basic difference between developed and developing countries. Developed countries are also technologically advanced and sophisticated. Developing countries, in contrast, are poor in technologically. Technology provides a nation the competitive edge. Technology is a game for the rich, a dream for the poor and a key for the wise. Technology creates debates in many circles these days. Technology means different things to different people. Some blame it for environmental destruction and cultural fragmentation. Some technologies jeopardize environment and social values. The abuse of it leads to social disaster. Others view it as the key to economic and social progress. Technology enhances muscle and brainpower. It is a tool to increase productivity. It is a tool to dominate the nature and society. It is a key for unlocking nature’s storehouse. It is a tool for deriving benefits from the nature. It is viewed as a source of wealth, well being and instrument of power to dominate nature and societies. No doubt there...
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...Being a teacher in profession is not easy. In the world of teaching, you should be creative and smart in making your presentation or visual aids in class in order for the learners to understand your lesson. In this world, we are now accepting high technologies and accept innovations. It can make one’s life more easy and luxurious. Through technologies, we can make presentations. It’s not necessary for us to go at the library to research but there is now Google where you can find facts and information. Websites can help teachers get information, videos which can act as an audio visual representation which is an effective tool for learning. In the Holy Trinity College, we have the mission to provide holistically and innovative future educators in our country. Its vision is to build future educators that adapts technology as a tool in teaching, and knows how to use technology in everyday living. This vision is now turned reality because our administrators are adapting these technologies in our school. That can be seen through our LCD’s projector, flat screen televisions and flat screen computers. High Technologies are good but too much can be harmful. Eventhough it helps our life better and luxurious, it can teach us how to be lazy in doing things because we depend on it. We can be manipulated by technology and the worst is, our world would be maneuver by technologies. Change is constant. As the world evolves, we can see changes. Change that will bring a better life or a bitter...
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...Creative Curriculum Robin Bettasso ECE 101 Heather Gans September 30, 2013 Creative Curriculum Pupils will run a school newspaper on the school website. They will use different literary forms to present the news of the school. Key vocabulary: Fact; OpinionThe goals the students will create a school newspaper containing three aspects: Latest News, Editorial, and Sports the students will post the school newspaper on the school website. In the standard NYS Learning Standards: English Language Arts students will read, write, speak, and listen for information and understanding. Intermediate. Students will-compare and synthesize information forms different sources and use a wide variety of strategies for selecting, organizing, and categorizing information. They will distinguish between relevant and irrelevant information and between fact and opinion. The students will relate new information to prior knowledge and experience. They will understand and use the text features that make information accessible and usable, such as format, sequence, level of diction, and relevance of details and establish an authoritative stance on the subject and provide references to establish the validity and verifiability of the information presented. Develop information with appropriate supporting material, such as facts, details, illustrative examples or anecdotes, and exclude extraneous materials and use the process of pre-writing, drafting, revising, and proofreading (the "writing process")...
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