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Submitted By weixiang0110
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Creative Technology Ltd. is a global company based in Singapore. It specializes in the consumer electronics industry, and is a world leader in digital entertainment products, famous for its Sound Blaster audio cards and for starting the multimedia revolution worldwide. Creative Technology Ltd. has its headquarters located in Jurong East. Creative Technology is founded by Mr Sim Wong Hoo.
Creative Technology Ltd. began as a computer repair shop in 1981. During this time, Mr Sim was successful in selling add-on memory boxes for the Apple II computer, which encouraged him to create a customized PC in the Chinese language. Creative Technology became known for its audio aspects, and when Creative came up with the first Sound Blaster card, Creative started to dominate the PC audio market. Creative Technology will go on to dominate this market throughout the 1990s and was rarely challenged, with the Sound Blasters representing 70% of revenue at one point. Growth in MP3 player sales has since helped to level the revenue field. Modifications over the years to the Sound Blaster card have also helped it to remain competitive. In 1999, Creative launched the NOMAD line of digital audio players, propelling itself as a serious competitor in the portable audio player market, a market which they were able to dominate until the entry of the Apple iPod. Creative Technology Ltd. was awarded the ZEN patent on August 9, 2005. On Sept 4, 2007, Creative Technology announced that it has voluntarily delisted itself from the NASDAQ global market. Creative’s shares are now only traded on the SGX.

http://www.usatoday.com/money/industries/technology/2004-06-28-sim_x.htm

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