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Creativity in the Workplace

In: Business and Management

Submitted By ballybill
Words 768
Pages 4
Creativity
Structure:
1. Definition and use. 2. The 7 stage process PITIIVI 3. Types of ideas A, B and C. 4. Barriers 5. How to encourage 6. Idea Generation techniques, evaluate and choose the best.

Creativity can be defined as the ability to develop news ideas and a new way of looking at problems and seeing them as opportunities. Innovation is then applying these creative solutions to enhance the lives of people. These concepts are important to businesses as firms that are classified as being innovation, show 7.4% higher profits.
The 7-stage process is as follows;

1. Preparation: Involves essentially gaining knowledge of different fields, cultures, and countries. Reading, travelling, studying and listening, can do all this. “Creativity favours the prepared mind” 2. Investigation: this involves getting an in depth understanding of a particular field. For example if you are developing apps and games, you would want to have an extensive knowledge of programming in order to develop an idea which brings something new and innovative to the table. 3. Transformation: Involves spotting differences and similarities between certain things. Convergent thinking involves spotting the similarities and these combined can often make a better product/ service. A middle ground between concepts may be the most effective. 4. Incubation: this involves walking away from the problem or task and allowing your mind to subconsciously soak in everything you have learned. In this stage it is advised that you daydream, sleep and relax. There is no set period on this stage. 5. Illumination: this is the light bulb moment. It may happen completely out of the blue as eventually everything you have learned; you now grasp in a better light and suddenly see the concept in its most developed stage to date. 6. Verification: IS THIS VIABLE???...

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