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Credibility

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Credibility
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Credibility: How Leaders Gain and Lose It, is a book by James M. Kouzes and Barry Z. Posner, that explains the importance of credibility in creating a healthy relationship between a leader and its followers. The book starts by describing the significance of leadership in any constitution. The authors made a point that leadership once used to be conferred by rank and privilege, but in present days, leadership is only an aspiration (Kouzes & Posner, 2011, p.2). People choose whether or not they are going to follow you and since leadership today is not handed down and one must earn it, an aspiring leader must focus on the characteristics that the population admires the most in their leader, and try to prevail these characteristics. The authors surveyed more than 1,500 managers nationwide and they concluded that honesty(credibility) was the most admired characteristic in a leader (Kouzes & Posner, 2011, p.4).
Credible leaders make positive impact in people’s life. If employees trust their leader and they feel they are working toward a same vision that the company has set, then the followers will be motivated and they will work hard as a team and produce results for the company that the employees never thought were achievable. On the other hand, if there is a big distrust towards the leadership, then the lack of motivation and unity can cause a company to go bankrupt and consequently bring the economy to a recession, as we saw in the case of Enron, WorldCom, Fannie Mae etc. In order to understand how did leaders earned trust and credibility, the authors asked the managers to provide specific examples of what their most admired leaders did that made them want to follow, and from their empirical data emerged the six disciplines of sustaining credibility. In order to create and sustain credibility, one must 1. Discover themselves-, 2. Appreciate

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