...MBA Course Code: BMMK5103 Course Name: Marketing Management Credit Hours: 3 Assessment: Assignments Assessment Type | Details of assessment | Marks distribution | Assignment-1 | Refer to the case study on CISCO Systems on pages 79-80 Chapter2. You are required to: 1- Discuss how building brand in a business-to-business context is different from doing so in the consumer market. 2- Critically analyze CISCO’s plan to reach out to consumers. Is it a viable one? Why? Why not? 3- Offer suggestions/recommendations to CISCO Systems on how to develop its marketing strategies more effectively? (Word Count 2000 words) | Assignment 1 = 20% | Assignment-2 | Industry-Based ResearchReference may be made to Chapter 4 : Conducting Marketing Research You are required to:1. Identify any organization of your choice. 2. Critically discuss the marketing research process of the chosen firm. 3. Offer five recommendations on how to improve the marketing research process and for the best practices in the firm. (Word count 3000 words) | Assignment 2 = 40% | | | Class Course work = 60% | | | | Final Exam: (3 Hrs.) | Final Exam StructurePART A2 Essaysquestions(20 marks each) – answer BOTHLevel of learning:Application and AnalysisTOTAL MARKS: 40% | Part A- 40 Marks | | PART B5 Essaysquestions(20 marks...
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...Insight application or IVR call in system. Please focus on the key messaging and objectives If you have any questions while in the store, please contact the Support Team directly. Objectives Objective One: Engage with as many store associates as possible during your scheduled visit and strive to promote Phobio by highlighting the key benefits. 1. Good for customers Customers receive instant credit to use on a new phone and accessories. Customers can feel confident knowing the device has been wiped and their information is secure. 2. Good for sales associate Since customer can spend more on accessories in store, it increases associate’s commission Trading in back-up devices increases demand for insurance sales and reduces device returns. 3. Good for the environment Instead of contributing to electronic scrap waste, Phobio reuses and recycles broken devices. Store Visit Priorities Training and Advocacy Relationship Building Direct Selling Merchandising Compliance Key Focus Express the value of Phobio Train associates on the Safetrade process Inform on Phobio support options Advocate for Phobio Objective Two: Train sales associates on Safetrade and go over the key steps. Please utilize the supplemental documents in the project materials. 1. Step One: IMEI Check a. Enter IMEI and device model is confirmed automatically. 2. Step Two: Grade Device a. Choose device condition, it a working device or a damaged device? 3. Step Three:...
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...responsibility. Where as Consequentialism is a theory that considers consequences of an action the ultimate basis for the result and therefore I have chosen this theory for the ethical outcome. DILEMMA On reading the paragraphs given, there are several options that can be examined for using the consequentialist approach. The very first dilemma is whether Paul, being the main market analyst gave the laptop to his friend to check his mail several times over the weekend as he mentioned or he just made a story to cover up his foolishness. An inquiry behind the matter will help in finding the truth and also know if Paul is actually guilty or not. This would have both negative and positive impact on the firm. The negative would be that it is a slow process also if Paul is found guilty, the company will have to loose out on their main market analyst who plays a vital role in the organization where as the positive would be that the truth would be in front of everyone and nothing would be hidden which could possibly embarrass Paul more. The second dilemma would be ignoring Paul’s deed. Which is violating the company’s code of conduct that prohibits the use of IT equipment for visiting restricted pornographic sites or being used by anyone other than employees as stated by Paul. It may serve badly to the other workers. Employees can take an advantage and repeat the mistake done by the main market analyst intentionally if no action is taken but the company would save out on their market analyst...
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...SYED KHAIRI © 2015 / 2016.Copyright is All Reserved TRAFFIC & TRANSPORTATION ENGINEERING BEC 209 Syed Khairi bin Syed Abbas Department of Civil Engineering, Faculty of Engineering & Technology Infrastructure (FETI), Infrastructure University Kuala Lumpur (IUKL) syedkhairi@iukl.edu.my Ground Floor, Block 9, IUKL Ext No: 867 (+603-8926 6993) SYED KHAIRI © 2015 / 2016.Copyright is All Reserved CODE : BEC 209 COURSE PROGRAMME CREDIT UNIT CONTACT HOURS SEMESTER/YEAR PRE-REQUISITE FINAL EXAM : : : : : : : Traffic & Transportation Engineering Bachelor of Civil Engineering (Hons) 3.0 3 HRS/WEEK (LECTURE) X 14 weeks 05/ YEAR 2 NIL YES SYED KHAIRI © 2015 / 2016.Copyright is All Reserved CONTINUOUS ASSESMENT Assessment Weightage Assignments/ Project 20% CLO: PLO: Taxonomy Percentage of Pre Set Assessment Mapping 20% Final Exam 60% Total 100% 10% CLO3:PLO4:C4 10% CLO1:PLO2:C2 10% CLO2:PLO3:C3 10% CLO1:PLO2:C2 Test 1,2 CLO2:PLO3:C3 20% CLO2:PLO3:C3 25% CLO3:PLO4:C4 15% Total 100% IMPORTANT PASS THIS SUBJECT 1. INDUSTRIAL TRAINING – semester 7/8/9 year 3/4 SYED KHAIRI © 2015 / 2016.Copyright is All Reserved 2. HIGHWAY ENGINEERING – semester 6/7/8 – year 3 3. TRANSPORTATION PLANNING – semester 10/11/12 – year 4 SYED KHAIRI © 2015 / 2016.Copyright is All Reserved PLO 1-12 PEO 1-3 CLO SYED KHAIRI © 2015 / 2016.Copyright is All Reserved ...
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...TYPE OF BUSINESS The type of business we will be engaged in is that of a private limited company. NATURE OF BUSINESS The nature is to produce brand name quality motor cars. To provide the society with the various motor cars they need for transportation. OBEJECTIVES FOR THE BUSINESS The objectives for the business are to produce motor vehicle of high quality, to gain financial independence and also to gain a profit. Pg 1 JUSTIFICATION OF LOCATION The business will be situated at 17 half way tree road, Kingston. The three reasons why my business will be located at this area are as follows: - The business will be located close to raw materials, therefore saves the company extra expenses as raw materials are easily allocated. - The business is situated where needs such as electricity, water etc are easily available for use. - It is also situated at a location where it is convenient for business transactions to take place. Pg 2 SELECTION OF APPROPRIATE LABOUR For this LABOUR venture we will need both skilled and unskilled persons to aid in the development and growth of the business. The company requires a maximum of ten (10) skilled employees they will be separated in two departments, overseen by two managers. One will be in charge of the accounting...
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...Table of Contents |Sl no |Topics |page | |01 |Executive Summary |02 | |02 |Background of ONE Bank Limited |03 | |03 |Company Milestones |04 | |04 |Common Ways of Risk Handling |05-06 | |05 | |07-09 | | |Risks associated in Banking Services | | |06 |Bank Risk Management Systems |09-21 | |07 |Insurance Coverage |22-25 | |08 |Bibliography |26 | Executive summary The report has been prepared as a mandatory requirement of our course F-636 (Risk Management and...
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...LankaBangla Finance Limited (LBFL) a joint venture financial institution established with multinational collaboration is in operation since 1997 having license from Bangladesh Bank under Financial Institutions Act, 1993. With institutional shareholding structure, educated & motivated human resources, friendly working environment & dynamic corporate culture has enabled LBFL to be a diversified financial services providing institution of the country. Technical support provided by Sampath Bank Limited, Sri Lanka has been working as a catalyst to emerge LBFL as most innovative financial solution provider strictly in compliance with the rules & regulations of Bangladesh Bank. SHAREHOLDERS The shareholding structure of LankaBangla Finance Limited consists of Commercial Banks, Investment Bank, Corporate & prominent Industrialists from home & abroad. The current structure is: Sl. No | Details | Percentage | 1. | Foreign Sponsors: | Sampath Bank PLC, Sri Lanka | 09.47% | 2. | Local Sponsors: | a) | One Bank Limited, Bangladesh | 04.86% | 29.09% | b) | SSC Holdings Limited, Bangladesh | 01.07% | | c) | Shanta Apparels Limited, Bangladesh | 01.74% | | d) | Others - Bangladeshi Individuals | 21.42% | | 3. | General Shareholders: | 61.44% | Shareholding Structure | 100.00% | | LankaBangla Finance went for public issue in 2006 and its shares are listed in both Dhaka Stock Exchange and Chittagong Stock Exchange...
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...Edition, Kim, David. Students have two options. They can order from the EPCC campus bookstore, or they can order from the publishers shopping portal (www.shopjblearning.com). Below are the bundle breakdowns and options: OPTION 1: Purchase at EPCC Bookstore: Printed Access Code (For Bookstore) Print Bundle: a. Print Text + Virtual Lab Access/eLab Manual ISBN: 978-1-284-07445-1 Bookstore sets student price: eBundle: a. eBook Rental + Virtual Lab Access/eLab Manual ISBN: 978-1-284-07444-4 Bookstore sets student price: OPTION 2: JONES & BARTLETT: E-mailed Access Code (For Student). Students can go to: www.shopjblearning.com, enter the ISBN in the Search field, and then Add to Cart- proceeding through the checkout process. Print Bundle: b. Print Text + Virtual Lab Access/eLab Manual ISBN: 978-1-284-07440-6 Approx. cost to the student: $170 eBundle: b. eBook Rental + Virtual Lab Access/eLab Manual ISBN: 978-1-284-07439-0 Approx. cost to the student: $150 c. Virtual Lab Access/eLab Manual ONLY ISBN: 978-1-284-07446-8 Approx. cost to the student: $117 B. Required Materials 1. Internet Access to utilize the online Virtual Lab Environment. 2. USB Flash Drive– minimum 4GB (Gigabyte).(Note: You do not...
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...provides in the transformation of raw materials into a delivered product or service ASTRA CREDIT COMPANIES Vision: Become the 1st Choice Financing Company with Total Solution Mission: To Promote Credit for a better living VALUE CHAIN Key functional inputs: Research and Development Develops and creates new product designs Manufacturing Sources the components and builds the product Marketing (and Advertising) Sales Customer Service Four Primary Line Functions Human Resources Management Finance Information Systems Management A REPRESENTATIVE COMPANY VALUE CHAIN Supply Chain Management Operations Distributions Sales and Marketing Service Profit Margin Primary Activities and Costs Product R & D, Technology, and System Development Human Resources Management General Administration Support Activities and Costs EHTICAL CHALLENGES BY ORGANIZATIONAL FUNCTION ETHICS IN RESEARCH & DEVELOPMENT Develop a product design that hopefully will allow the company to capture and maintain leading position. gather data from customer through market research strategic input from senior management closely monitoring their competition High commitment to customer R&D could be succeed or failed Making a complex set of risk assesment and technical judgement - budget constraint ETHICS IN MANUFACTURING Input Process Output Cost Cutting/ Reduction Produce a high quality output Ef ficiency Vs Ef fectiveness ...
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..."One out of 10 americans has more degree of hearing loss, and one out of every four hundered is profoundly deaf. Yet many hard-of-hearing which is a term used to describe mild to moderate hearing loss and deaf people in this country do not consider themselves handicapped. They do not believe their hearing loss makes them less- just different, and they look upon the deaf community as a sperate culture; as rich and diverse as that of the hearing world." (Turkingston, Sussman 4). The deaf community has had a continuing struggle with trying to maintain its integrity after all the years of misunderstanding and struggles with segregation. Althought, there have been many educators, linguistics and experts in the field of deafness, and hard of hrearing individuals have come a long way in order to ensure that the anomosity becomes cooperation, there is still many areas of controvery that have been left unsettled. We can continue to discuss with such struggles, but there would be a lot to cover and the misunderstandings could remain the status quo.Instead in this paper I will be focusing on the communication of the deaf with real life settings of the workplace, including communication with employers and hearing persons. What exactly is it considered to be deaf?. Most of the deaf community do not accept the term " Hearing impaired" in some cases it can be even seen and taken as offensive. The terms " people who are deaf" "people who are deaf and hard of hearing" " deaf and hard of hearing...
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...The elements of a successful SDL include a central group within the company (or software development organization) that drives the development and evolution of security best practices and process improvements, serves as a source of expertise for the organization as a whole, and performs a review (the Final Security Review or FSR) before software is released. What are the activities that occur within each phase? Training Phase- Core Security Training Requirements Phase- Establish security requirements, create Quality Gates/Bug Bars, perform Privacy Risk assesments. Design Phase-Establish Design Requirements, perform Attack Surface Analysis/Reduction, use Threat Modeling Implementation Phase- Use approved tools, Deprecate unsafe functions perform static analysis Verification Phase- Perform Dynamic Analysis, Perform Fuzz Testing, Conduct Attack Surface Review Release Phase- Create an incident Response Plan, Conduct Final Security Review, Certify release and archive Response Phase- Execute Incident Response Plan Phase Activities Roles Tools Requirements - Establish Security Requirements -Create Quality Gates/Bug Bars -Perform Security and Privacy Risk Assessments -Project Managers -Security Analysts -Microsoft SDL Process Template for Visual Studio Team System - MSF-Agile + SDL Process Template Design -Establish Design Requirements -Perform Attack Surface Analysis/Reduction -Use Threat Modeling -Project Managers -Tester -Software Developers -Security Analysts -QA...
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...BUSINESS PLAN [Your Company Name] Month, 19xx [month and year issued] Business Plan Copy Number [x] This document is confidential. It is not for re-distribution. [Name of point person in financing] [Title] [Address] [City, Prov., Postal Code] [Phone] [e-mail] [company home page URL] This is a business plan. It does not imply an offering of Securities. Summary [The Company] was founded in [date] and [describe what your business does, such as baby products manufacturer, distributor of pencils, provider of medical services]. It is a [legal form of your company, such as Corporation, Partnership, Proprietorship]. Our principal offices are located at [address]. Our mission is to [describe your ultimate goal] Our company is at the [seed, start-up, growth] stage of business. With the financing contemplated herein, our company is expected to achieve [x] in sales and [x] in pretax profits in 19[xx] and achieve [x] in sales and [x] in pretax profits in 19[xx+1]. We can achieve this because the funds will allow us to [describe what you will do with the funds]. [The company] sells the following products; [list products here briefly, in order of highest sales or significance in product line]. Presently, our main [product or service] is in the [introductory, growth...
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...BUSINESS PLAN [Your Company Name] Month, 19xx [month and year issued] Business Plan Copy Number [x] This document is confidential. It is not for re-distribution. [Name of point person in financing] [Title] [Address] [City, Prov., Postal Code] [Phone] [e-mail] [company home page URL] This is a business plan. It does not imply an offering of Securities. Summary [The Company] was founded in [date] and [describe what your business does, such as baby products manufacturer, distributor of pencils, provider of medical services]. It is a [legal form of your company, such as Corporation, Partnership, Proprietorship]. Our principal offices are located at [address]. Our mission is to [describe your ultimate goal] Our company is at the [seed, start-up, growth] stage of business. With the financing contemplated herein, our company is expected to achieve [x] in sales and [x] in pretax profits in 19[xx] and achieve [x] in sales and [x] in pretax profits in 19[xx+1]. We can achieve this because the funds will allow us to [describe what you will do with the funds]. [The company] sells the following products; [list products here briefly, in order of highest sales or significance in product line]. Presently, our main [product or service] is in the [introductory, growth, maturity] stage. We plan to follow this [product or service]...
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...started their operations in 1983. It was the vision of 13 local businessmen who braved the risks and uncertainty with courage and fervor that made the establishment & development of the bank possible. Those sponsor directors initially started the journey with only taka 3.4 crore worth of capital, which now is a respectable taka 330.77 crore of capital & reserve. It is among very few local banks which do not tend to follow the traditional, decentralized, geographically managed, branch based business or profit model. The bank holds 12th position among all the private sector banks in accordance to highest growth sector due to the dismal performances of government banks.According to the definition of human resources planning, it is a process that identifies current and future human resources needs for an organization to achieve its goals. It should serve as a link between human resources management and the overall strategic plan of an organization, and City Bank, apparently, is focusing on right placement of its major resource – human resources. The bank believes in putting the right people at the right place. In maximum part of the year 2010, 2,685 employees worked together to make possible the technological advancement, extension and innovation that has set to achieve and to anticipate the customers’ needs and ensure their satisfaction. | The bank manages its business and operation vertically from the head office in Gulshan, Dhaka. The bank currently has 90 online branches...
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...CHAPTER I INTRODUCTION A person's education is one of the most important factors in determining whether or not they will become a productive member of society. That is why when considering an education the quality of the education is almost as important as the education itself. So when private schools came into the picture the debate then began between public and private schools. There have been many discrepancies between the values of a public school as opposed to a private school. Advocates of private school argue that the education received in one of these facilities is more valuable and rewarding than any other educational opportunity (Greifner, 2007). On the other hand, supporters of public schools feel that the students are better-rounded, both scholastically and worldly, when in public schools. Many feel that public exposes students to all types of diversity and situations that will make them better adapted for the real world (Kennedy, 2007). Statement of the Problem It seems most people are of the opinion that private schools are superior; the issue is simply if it is worth the money. However, this may not be the case. Therefore, how does one gauge the superiority of a school? This very difficult question has no easy answers. The most common and maybe the only way researchers can create and measure the effectiveness of a school is by measuring achievement. The American Heritage Dictionary seems to define achievement as “something that has been accomplished successfully...
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