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Crisis Management

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CRISIS MANAGEMENT
Crisis: an unstable or crucial time or state of affairs in which a decisive change is impending; especially: one with the distinct possibility of a highly undesirable outcome.
Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event that threatens to harm the organization, its stakeholders, or the general public.
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A crisis can occur as a result of an unpredictable event or as an unforeseeable consequence of some event that had been considered a potential risk. In either case, crises almost invariably require that decisions be made quickly to limit damage to the organization. For that reason, one of the first actions in crisis management planning is to identify an individual to serve as crisis manager.
Other crisis management best practices include:
Planning in detail for responses to as many potential crises as possible.
Establishing monitoring systems and practices to detect early warning signals of any foreseeable crisis.
Establishing and training a crisis management team or selecting an external crisis management firm with a proven track record in your business area.
Involving as many stakeholders as possible in all planning and action stages.

Three elements are common to a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Venette argues that "crisis is a process of transformation where the old system can no longer be maintained."
Therefore the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident.

Types of crisis
During the crisis management process, it is important to identify types of crises in that different crises necessitate the use of different crisis management strategies. Potential crises are enormous, but crises

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