Free Essay

Crisis Management

In:

Submitted By Gray
Words 2775
Pages 12
Crisis Management

Word Count: 2635

Renault Clio Recall – March 2007

The 1990’s saw the birth of a new supermini car which Renault believed could change the motoring industry and the way we travelled, Renault where right. The Clio to date is one of Europe’s best selling cars in history and is the only car to be voted ‘European Car of the Year’ twice. Renault where growing from strength to strength, it seemed like nothing could get in their way of taking reign of the motoring industry. Its global force and power was incredible, being one of the top car makers in Western Europe. Renault was moving into Asia and North America, with their advertising expenditure reaching over six hundred million, making Renault ranked 34# in the worlds advertising chart. Renaults adverts had links with: The Simpsons, Thierry Henry and The Muppets, these just a number of clients that have worked with Renault.

Thousands of Renault Clio’s where recalled for safety checks after a number accidents had occurred all relating to the same problem, the bonnet. More than often cars travelling down the motorway, travelling around 70 mph would be in for a shock as their car bonnet would blow open shattering the windscreen. After the first case Renault said they would recall the model, Clio II, but said that they found no construction or design faults with the bonnet catch mechanism. This was just the begging of Renaults troubles.

Renault was under a great deal of pressure to recall one of their biggest selling models which has led to owners questioning the safety of their car. The Clio is an incredibly successful car which started its life in the 1990’s. Many angry Clio owners have created a Facebook group which has been dedicated to the car, highlighting the stories of bonnet failure, the aim of the group was to try and force Renault into issuing a product recall. The group called, ‘Renault Clio Bonnet Catch’, has 222 members, who have all added various images of their experience with the ‘faulty’ bonnet catch. The members have also added a series of details that describe the accidents caused by the bonnet shattering windscreens.

Facebook Group comments:

Happened to me today whilst driving down the M5 in the outside lane! Fortunately managed to slow down and eventually get over to the hard shoulder - but absolutely terrifying! Something has to be done!

Happened to me yesterday on a 50mph road on the way back from my MOT. Scariest thing that’s ever happened in my car I’m still shaken. Doesn’t look like I’ve got a legal leg to stand on though.

This is not the first time the French car maker, Renault has been forced to recall their cars, in Brazil more than 64,000 cars were recalled due to possible brake problems and fuel leaks.

The fault affecting Renault cars first surfaced three years ago, on the television program BBC Watchdog. The investigation found that if the bonnet catch was pulled too hard it could stick in the open position. This put Renault well and truly under pressure, especially after claiming, “There were no construction faults”. Renault’s head of communication left the company in 2007, claiming Renault knew there was a problem with the bonnet catches on as many as 550,000 Renault Clio II models sold between 1998 and 2006. However, Renault has consistently denied there is a manufacturing faulty, saying it is the drivers error that causes the problem. The government agency that oversees cars roadworthiness, Vehicle and Operator Services Agency (VOSA), agreed with Renault and no recall was issued. Although Renault denies any problems they wrote to owners advising them to take their cars to Renault garages or dealers to have their cars examined. The Clio owners group responded saying Renault where putting their customers at risk by refusing the recall, the group also said that Renault where endangering new customers because the Vosa website does not include details of the fault, future customers would not be aware of the problem. Vosa has a voluntary code of conduct which gives car makers the decision if they feel a recall is necessary, although they do have the power to force a recall but has never done so. Groups such as the Renault Clio owners group criticise the arrangement and say their relationship is too cosy. Crisis management is often described as the practice in which an establishment deals with a serious incident that can affect and could cause harm to the organisation, it could also attract adverse publicity. If an organisation wishes to successfully handle a crisis they must prepare, therefore they should have an organisation routine. An organisation should: have a crisis management plan and try to update it annually, have a trained crisis management team, exercise the plan to make sure the team works effectively and create messages that can be circulated in the event of a crisis.

However Coombs (1995) created a theory relating to crisis management in public relations, it was designed to help organisations deal with a crisis. Coombs used a two stage process to assess a crisis. The first stage is to determine the basic crisis type. A crisis manager would have to evaluate how the media and stakeholders define the crisis. A stakeholder is someone who is affected or has a valid interest in the organisation and could be affected by decisions made. They extract this data to group basic crisis according to the threat it could cause to the organisation. There are three groups in which crisis are categorised.

The first group is attribution of crisis responsibility; attribution theory considers that people try to explain why actions happen, especially when they are unexpected. Attributions create emotions and affect how people interact with the crisis; this often results in people blaming the organisation, if people blame the organisation negative relations are caused. This can be seen at Renault, the problem with the bonnet catch was sudden so their customer’s basic instinct was to blame Renault. This is evident by the rapid response on Facebook, creating groups target Renault and the problem. Renault faced negative reactions such as: damage to their reputation through word of mouth and other media sources, also sales reducing. There are four types of basic crisis that can affect an organisations reputation. Victim crisis are considered as minimal responsibility towards an organisation and their reputation. Victim crisis include; natural disasters which are acts of nature such as floods or an earthquake. Rumours, these are false and negative information that circulates about an organisation. Work place violence, this can be an attack by current or former employee within the organisations location on another employee. Product tampering is an external agent that can cause negative effects towards the organisation.

The second type of crisis is accident crisis which is thought to have low responsibility towards an organisation and their reputation. There are three categories; challenges, this is when stakeholders claim the organisation is operating in an inappropriate behaviour. This relates to Renault as their customers argue that their needs and wants are not being met, as they are purchasing defective products. Another challenge they face is customer would like Renault to call a product recall for the Clio II, but Renault insists that there is no need for a recall. A predicament is caused as Renault has to keep their reputation positive thus doing so by keeping customers happy, so why don’t they recall the Clio II and respond to their customers requests? But in doing so they could and most possibly will create negative media which may well have a huge affect on their reputation. The second category is technical error accidents; this is when equipment or technology fails on an organisation which leads to industrial accidents. The last category is technical error product harm; this is when equipment or technology failure can cause a product to be defective or potentially harmful. This is a problem Renault is faced with, as their bonnet catch has proven to cause accidents to many customers who say it is down to a faulty bonnet catch, although Renault argues that this is due to poor maintenance to the vehicle.

The final type of crisis is preventable crisis which is considered to have a strong responsibility towards an organisation and their reputation. Preventable is defined as if something can be hindered or stopped, especially by advanced planning or action. The first section of preventable crisis is human error accidents. This is industrial accidents caused by human error. Human error product harm is slightly different, as this is when a product is defective or potentially harmful because of human error. In this case the faulty bonnet catch doesn’t seem to have affected thousands of Clio’s II, only a reported couple of hundred. This could mean that a Renault worker could have made an error whilst working on a batch of cars, resulting in a human error. Organisational misdeed is when organisational actions put stakeholders, such as customers, at risk and possibly breaking the law. This is evidence in this crisis as a faulty bonnet catch puts customers at risk, but as VOSA hasn’t declared a problem with the car Renault isn’t breaking the law by not calling a recall.

The second step Coombs indentifies is to review the escalating factors of crisis history and an organisations previous reputation. If an organisation was to have a history of similar crises or has had previous negative reputation, the threat to reputation increases and outcome can be so much worse. If an organisation was found to be judged as having a strong crisis responsibility when the organisation had a previous crisis, this can lead to a greater reputational threat in the future. Coombs created the attribution theory based on crisis communication and how they can perform with their practices. This theory had nine stages, the first stage was; victims and potential victims should get all the information, also recall information. This can be crucial for an organisation in the case of a crisis. Although Renault did deny the fault with their Clio II, they did manage to publish a number of documents and statements, for example; Yann Vincent the Renault Director of Quality put a statement on the Renault website about quality. It was good PR for Renault as he posted positive comments such as; their main objective: to prevent you experiencing even the smallest of incidents on your vehicle. The second step is all victims should be provided with an expression of sympathy, victims should be given all the support they need. This is called care response. This is one area where Renault failed, as they had a number of customers that experienced some form of trauma due to the Renault Clio II, because Renault denied the claims that the bonnet catch was faulty. They didn’t support customers when needed; I believe this is why the public attacked Renault in such a vicious manner. The third stage is care response should be premium along with instructing information, to ensure the increase of negative response towards the organisations can be minimised. The fourth aspect is if the crisis has minimal attribution of crisis responsibility on an increasing issue, the organisation should try to justify or create an excuse. To successfully retain their reputation the organisation should send out information out to victims and set up a care response. The fifth stage is if a crisis is low attribution towards the reputation of an organisation, again the company should try to justify why the crisis has occurred. The sixth aspect of Coombs theory is if the crisis has low attributions, how the crisis will affect the emotions of the victims and public, the organisation should release an apology with information and commit a care response team for victims. Renault weren’t very quick to respond to customers about their views and problems; however they did release statements advising customers the best possible solution to their queries. Offering customers with free motor checks at any Renault garage to see if their car was safe on the road, Renault also appeared on national television answering customer questions, also facing gruelling interviews with journalists and television presenters. Stage seven is similar to stage 6, as the organisation should respond by compensating victims and giving as much information as possible, but the risk is greater for the organisation as the attributes are stronger. Step 8 is called the compensation strategy which is used if a customer or victim suffers any serious harm, Renault didn’t offer any compensation as such but did allow customers to get free checks on their cars. Stage 9 is to remind and to integrate strategies so they can be used during a crisis; this involves the crisis management team ensuring the crisis plan and team work effectively. The final stage to Coombs theory is denying the crisis should only be used if it is a rumour, also attacking the accuser should again be restricted unless it is a rumour.

After a crisis has occurred an organisation then reaches the ‘post crisis phase’, this is when the organisation tries to get their business back to their normal practices. If reputation has been damaged they should try to rebuild relations, in this case as Renault didn’t have to recall any of their vehicles it was only a small number of customers that had negative views. At first I think Renault where slow and almost ‘lazy’ on the uptake of their customer’s problems, but did eventually respond by posting statements on their websites and on other forums, also appearing on national television programs advising customers about their vehicles. This helped boost the trust of the public and potential Renaults customers. I believe that Renault were right not to recall the Clio II as it was later found that it was just a maintenance problem which occurred over time, also the damage that a recall could have caused to the brand reputation would have been enormous. The scale of the operation could have destroyed Renault, this would have destroyed many of jobs and disrupt the economy as it is such as huge scale. On the other hand I do understand why many customers felt betrayed by Renault, the response wasn’t quick as customers who had been in a serious crash or incident would have wanted and expected from such a respectable company. I think if Renault hadn’t come out on the defensive straight away I don’t think customers would have suspected their relationship with VOSA. Renault worked effectively after the crisis as they delivered all promised information to customers, along with stakeholder who were constantly updates on the progression of the crisis. Renault also told customers on a statement that they would analyse their crisis management team and plan to ensure the right response it applied in the event of another crisis.

Sources

Youtube video – Watch Dog

http://www.youtube.com/watch?v=P8CBv58Z9-g

Vosa letter:

http://www.dft.gov.uk/vosa/repository/07%20152.pdf

http://www.dft.gov.uk/vosa/repository/07%20152a.pdf

References

Last updated February 14, 2010

http://www.timesonline.co.uk/tol/driving/news/article7024312.ece [accessed 12.10.2010]

Last updated 29th March 2007

http://www.autoexpress.co.uk/news/autoexpressnews/207915/renaults_clio_recall.html [accessed 16.10.2010]

Last updated at 18:08 22 May 2007

http://www.dailymail.co.uk/news/article-456894/Thousands-Renault-Clios-recalled-safety-checks.html [accessed 18.10.2010]

http://www.theaa.com/allaboutcars/recalls/recalls.jsp?modelID=A2&modelName=Clio&makeName=Renault&makeId=D6 [accessed 16.10.2010]

http://www.dft.gov.uk/vosa/apps/recalls/searches/expand.asp?uniqueID=5619445A6BB4240380256BB9002693E3&freeText=Blank&tx [accessed 18.10.2010]

http://www.renault.co.uk/ownerservices/qualityandsafety.aspx [accessed 18.10.2010]

Last updated December 2007

http://www.instituteforpr.org/files/uploads/Coombs_Crisis2.pdf [accessed 25.11.2010]

http://www.renault.co.uk/cars/model/new-clio/product.aspx [accessed 26.11.2010]

http://www.adbrands.net/fr/renault_fr.htm [accessed 26.11.2010]

Bland, M (31.10.2004). When it Hits The Fan: Turning Crisis into Opportunity. London: Centre Publishing. 176.

Coombs, W (05.04.2007). Ongoing Crisis Communication: Planning, Managing, and Responding. California: SAGE Publications Ltd. 224.

Mitroff, I (04.03.2005). Why Some Companies Emerge Stronger and Better from a Crisis: 7 Essential Lessons for Surviving Disaster. London: Amacom. 256.

Regester, M (03.04.2005). Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice. London: Kogan Page Ltd. 264.

Reyner, J (25.07.2003). Managing Reputational Risk: Curbing Threats, Leveraging Opportunities - Institute of Internal Auditors Risk Management S.. London: John Wiley & Sons Inc. 340.

Similar Documents

Premium Essay

Crisis Management

...Definition of Crisis Management Crisis is inevitable and the planning and execution to bring under control such an event that has been developed through complicated processes that causes damages and potentially affects an entire organization is called Crisis Management (Vassilikopoulou, Lepetsos, Siomkos, & Chatzipanagiotou, 2009, pp. 65-66). Crisis Management in Relation to Business Vassilikopoulou et al. (2009) stated, “Crisis are events that are difficult for a company to avoid” (p.66). Vassilikopoulou et al. further stated “the types of crisis are numerous from ‘small-scale organizational issues’ to a grave crisis." Several studies prove that when a company neglects a crisis it will eventually hurt the brand and the image. The following two citations will prove this “The immediate expense of product replacement and consumer compensation may pale in comparison with the loss of consumer trust and damage to brand evaluations” (Lei, Dawar, & Gürhan-Canli, 2012, p. 336). “A poorly managed marketing crisis can quickly destroy the affected brand’s equity, which might have been nurtured over many years” (Zhao. Y., Zhao, Y., & Helsen , K., 2011). Managing Crisis Management should minimize negative consequences (Vassilikopoulou et al., p.69). Vassilikopoulou et al. described “companies involved in a crisis are more likely to be held responsible for the defective product if they have a poor reputation” (as cited in Siomkos, 1999). Thus, a good reputation could also play a protective...

Words: 1188 - Pages: 5

Free Essay

Management Crisis

...Topic-; Identify any crisis, which occurred recently in industry/organization critically analyze the ways by which it was resolved. What is management crisis?Crises can strike any company at any time. Microsoft, ValuJet, Chrysler, Pepsi and the tobacco industry are some of the most recent companies that can attest to this fact, but they are not the only ones. Crises do not discriminate based on a company’s size or notoriety, and they can hit when a company least expects them. They come in many forms – strikes, layoffs, product recalls or allegations of misconduct, but while some of these may seem small, every crisis has the potential to damage the reputation of a company. Regardless of the severity of the situation, crises pose a serious threat to companies – not only to their reputation but their fiscal health as well. When Odwalla’s apple juice was thought to be the cause of an outbreak of E. coli bacteria, the company lost a third of its market value. The same allegation against Jack in the Box restaurant in 1993 caused the hamburger chain’s stock price to fall from $14 a share to nearly $3 a share. On the other hand, some companies emerge from crises unscathed in the eyes of consumers and investors. Johnson and Johnson is one such company. After it was discovered that its Tylenol capsules had been laced with cyanide, Johnson and Johnson reacted in such an effective way that the case is now well-documented as an example of successful crisis management. The factor that...

Words: 2345 - Pages: 10

Free Essay

Crisis Management

...Crisis Management Plan HCS 350 Crisis Management Plan The meaning of a crisis circumstance is any clinical, operational or budgetary test that puts a health care association's capability to convey quality care at danger. Conceivable crisis circumstances incorporate; Bomb Threats, Life of an infant or child debilitated, Earthquake Poor administration of any of these emergency circumstances could be devastating for a healthcare association when the meaning of correspondence is not clear or agreed. Correspondence is the methodology of imparting data through our contemplations and sentiments. Correspondence happens between people by talking, written work, or body language. Correspondence needs three primary sources for it to occur, a sender, a message, and a recipient. Compelling correspondence takes place by stretching out the idea to oblige that transmitted substance is accepted and understood by a person the way it was expected. Powerful correspondence comprises of three fundamental objectives, normal discernment, evolving conducts, and getting data. As stated by answers.com with the end goal for correspondence to become powerful these three things must assume a part in making the methodology effective. Powerful correspondence starts with giving careful consideration. The sender should give careful consideration to what he or is attempting to say and picked the most ideal approach to impart. They should have the correct words and body language when...

Words: 1308 - Pages: 6

Free Essay

Crisis Management Plan

...Crisis Management Plan Jessica Fullerton University of Phoenix Healthcare Communication HCS 350 Professor Ricki-Beth Horowitz Crisis Management Plan In this paper, I will describe a crisis management communication plan for a hospital, which I am familiar with as I work at a hospital. First there will be a discussion about how communication may be effected during a crisis or disaster. Then I will describe three ways to manage stress while in a situation like this. Lastly, I will walk through three ways to resolve potential challenges in communication, caused by tumultuous situations as described. Crises can be defined as: a natural disaster, such as earthquakes or hurricanes; an attack, any sort of improvised device causing casualties; or even chemical warfare. There are many variations of crises defined in, The Essentials of Public Health Preparedness (Katz, 2013). In a hospital during a crisis, we are expecting to see an influx in patients, sometimes overwhelming amounts, during times of crisis it is important to maintain effective communication. Hospitals are in constant communication with regional medical authorities; these systems help alert a broader network to the needs of the community at large. On a smaller scale the Hospital Emergency departments are in communication over radio with local police and fire departments, this communication is critical for the hospital to function properly. Allowing the hospital to know when critical patients are entering the...

Words: 876 - Pages: 4

Free Essay

Crisis Management

...Andrew Walden Crisis Management Professor Clark Bailey Planning for a Crisis Having a crisis management plan is invaluable when a crisis actually occurs. Whether it be a crisis at home or at work, if you are not prepared with some sort of plan of action, the results could be far worse than the crisis itself. Knowing that crises are inevitable is also a valuable thought. Prevention, communication, leadership and legalistic are all key element that make up a good crisis managemnt plan. I will be discussing many possible crisis that could occur at my home or workplace. When I began analyzing my household in order to determine the possible crises that could occur at my home I realized that my family and I are very ill prepared. As I began trying to compile a list of possible crises I realized that the possibilities were basically endless, so I decided to focus on the most probable crises that may occur. The major crises I came up with are: A house fire, a home invasion, a gas leak, or a chemical leak from a nearby chemical plant. First I will go over my crisis management plan for a fire. As far as prevention is concerned, I would make sure that all of the smoke detectors had batters and were in working condition. Next I would make sure that there were at least two fire extinguishers that are accessible and in working condition. I would also have at least two escape plans. Plan B would be an escape route if someone was trapped upstairs, and plan A would...

Words: 1962 - Pages: 8

Free Essay

A Crisis Management Communication Plan

...A Crisis Management Communication Plan One must always expect the unexpected and prepare for the unforeseen in order to live up honestly to the universal principles of health care. Beyond the standard day-to-day challenges, this necessity of preparedness is pushed to the extreme in the event of a mass causality incident (MCI). A large explosion in a crowded stadium represents the epitome of crisis management, as present emergency medical officials are immediately overwhelmed and the high number of casualties can overwhelm even the largest of hospitals—requiring adherence to a general crisis management plan. The near proximity between the explosion and the hospital, as well as the high concentration of casualties in one place, pose unique challenges that would not otherwise be present and require a higher degree of emergency communication to be effective. The Scenario On a Thursday night, the Fresno Grizzly baseball team is hosting an exhibition game with the San Francisco Giants at Chukchansi Park baseball stadium with an attendance of just over 14,000 people. During the planned post-game firework show, there is a mechanical error, causing a long series of explosions. The far section of the stadium is immediately structurally damaged and collapses, while a gas fire quickly erupts, engulfing over half of the stadium and several nearby buildings. Chaos quickly erupts in the nearby area, as crowds from the stadium and the nearby Seland Arena erratically stampede into the streets...

Words: 1071 - Pages: 5

Premium Essay

Effective Ethics and Crisis Management

...Artena Thompson | MNGT-5990 |  Artena Thompson | MNGT-5990 |  Over 3,000 workers polled in 2009 National Business Ethic Survey in the findings there was 49% observed ethical misconduct. The issues ranged from company resources abuse to bribes and illegal political contributions. The ethical misconducts/issues can fall within Employee Mistreatment, Customer Mistreatment, Unethical Employee Behavior, Corporate Intelligence Issues, and Accounting Practices. Employee Mistreatment can also be workplace abuse which is a behavior that causes workers emotional or physical harm. Harassment, discrimination, bullying and violence are forms of workplace abuse. These behaviors aren’t always distinguishable from one another because they frequently overlap. Harassment can be discriminatory, bullying can be a form of harassment, and any of these behaviors can lead to workplace violence. Employee Mistreatment can come from coworkers mistreating each other, managers mistreating employees, sexual mistreatment, assaults, discriminations against woman with lower wages, discriminations against minorities, and corporate bulling. In my research I found that corporate bulling happens more than one thinks and it’s a complex issue. While there are a variety of reasons why bullies choose to target other people, usually their behavior is driven by the bully’s need to control the targeted individual. These employees want to call all the shots. So they often insist on having things their way and...

Words: 1934 - Pages: 8

Premium Essay

Crisis Management

...Economics Seminar paper on the subject: English 4 Crisis management June, 2012 Crisis management is the process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public. The study of crisis management originated with the large scale industrial and environmental disasters in the 1980. Three elements are common to most definitions of crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Venette argues that "crisis is a process of transformation where the old system can no longer be maintained." Therefore the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident. In contrast to risk management, which involves assessing potential threats and finding the best ways to avoid those threats, crisis management involves dealing with threats before, during, and after they have occurred. That is, crisis management is proactive, not merely reactive. It is a discipline within the broader context of management consisting of skills and techniques required to identify, assess, understand, and cope with a serious situation, especially from the moment it first occurs to the point that recovery procedures start. Introduction Crisis management consists of: * Methods used to respond to both the...

Words: 6157 - Pages: 25

Premium Essay

Crisis Management

...CRISIS MANAGEMENT Crisis: an unstable or crucial time or state of affairs in which a decisive change is impending; especially: one with the distinct possibility of a highly undesirable outcome. Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event that threatens to harm the organization, its stakeholders, or the general public. . A crisis can occur as a result of an unpredictable event or as an unforeseeable consequence of some event that had been considered a potential risk. In either case, crises almost invariably require that decisions be made quickly to limit damage to the organization. For that reason, one of the first actions in crisis management planning is to identify an individual to serve as crisis manager. Other crisis management best practices include: Planning in detail for responses to as many potential crises as possible. Establishing monitoring systems and practices to detect early warning signals of any foreseeable crisis. Establishing and training a crisis management team or selecting an external crisis management firm with a proven track record in your business area. Involving as many stakeholders as possible in all planning and action stages. Three elements are common to a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Venette argues that "crisis is a process of transformation where the old system can no longer be maintained...

Words: 429 - Pages: 2

Free Essay

Crisis Management

...Protecting Your Jewish Institution: Security Strategies For Today’s Dangerous World Addendum - Crisis Management 127 CRISIS MANAGEMENT The Art of Crisis Management While we do not propose a formal definition of the word crisis in this manual, we treat any event that can, within a short period of time, harm your institution’s constituents, its facilities, its finances or its reputation as a crisis. Crisis management is the art of making decisions to head off or mitigate the effects of such an event, often while the event itself is unfolding. This often means making decisions about your institution’s future while you are under stress and while you lack key pieces of information. Consistent with the overall philosophy of this manual, the key to being able to manage a crisis is doing as much planning as practical before a crisis starts in order to best position you and your institution to respond to and mitigate such a situation. The Crisis Management Continuum: Introduction What is usually called “crisis management” should be best understood as part of a broad continuum of activities as follows: • Planning. Planning relates to getting your institution in the best position to react to, and recover from, an emergency. • Incident Response. Incident responses are the processes that you have put into place to ensure that your institution reacts properly and orderly to an incident as it occurs. Examples of incident response include: a. Evacuation after a called-in bomb threat...

Words: 3613 - Pages: 15

Premium Essay

Crisis Management

... Another crisis that I encounter was a fire on my floor a few years ago. An electrical fire was started in a patient‘s room at the light above the patient’s head, next to the oxygen. It happens so fast, once the fire was discovered; nurses wheeled the patients out as quickly as possible using the plan of evacuation for a fire. Removing all patients within the next two rooms, Along with evacuation of the entire floor. The nurse manager automatically ran for the fire extinguisher to demolish the fire. Unlike a regular routine of moving patients, any man power available was used. A specific person with medical expertise was assign to care for the patients, continuing medical treatment with normalcy. When there is a crisis in a healthcare setting the normal plan of care changes. Order of operation is put on hold temporarily Crisis Management plan In times of crisis a person or an organization has to think critically about the tasks for completion, making quick or planned decision into action so that the most effective solution and safety is accomplished. In a health care organization there are policies and procedures on plan of care during crisis in a mass trauma, a disaster, or a fire. Crisis communication dynamics differ from the normal routine with the emphasis on possessing; the ability to receive and communicate information swiftly, delegation is needed to avoid chaos and unwanted circumstances. Crisis management is set in place...

Words: 969 - Pages: 4

Free Essay

Crisis Management Communication Plan

...Crisis Management Communication Plan Katherina Fabi HCS/350 February 4, 2014 Djuanique N. Slaughter, MPA, RHIT Crisis Management Communication Plan Crisis is defined as an unexpected, sudden turn of events or set of circumstances requiring an immediate human response. The word crisis comes from the Greek root word krisis, meaning “turning point.” There are different types of crisis: developmental, situational, and adventitious crisis. In health care settings, most crises are situational. For example, while working in the Intensive Care Unit (ICU), a client who was awake and alert two hours ago, suddenly became unresponsive. The client was assessed for responsiveness. The client was not breathing and pulseless. Immediately, a code blue was paged overhead, and the team rushed over. The team consists of the primary nurse, emergency physician, respiratory therapist, critical care nurse, recorder, and the emergency medical technician (EMT). The House Supervisor and charge nurse are also available to direct traffic and assist with the code blue. Each team has their own roles and responsibilities during a code. A team leader is usually the critical care nurse until the emergency physician arrives, and he or she takes over the role as team leader. The team leader designates the recorder, the nurse who is administering the intravenous medications, someone doing the compressions, and someone giving breath to the client. Each one working together as a team to resuscitate...

Words: 990 - Pages: 4

Free Essay

Crisis Management Communication

...Crisis Management Communication Plan General communication is significant in terms of any disasters strike. In healthcare setting, when at the time of acute or prolong of crisis, mass trauma or disaster, communication is very crucial. More often, during the times of major disasters on which communication will impair are due to lack of preparation and training. In addition, failure to communicate systematically will result with chaos arising. Yet, due to the fear of the unknown, stress is increasing among healthcare staff , patients and family. To effectively control the chaotic situation, all healthcare facilities should create a frameworks to create strong leadership teams to guide the employees, and exercise about the knowledge, skills and abilities of communication in response to different type of crisis. Communication Types of Crises "Crisis is a stage of an individual who experienced from an unexpected thread, loss self controlled, or dealing with terminal illness"( Arnold.E.C., 2011). When caring patients who experienced mental illness. To achieve communication effectively, health care teams must clearly understand the different type of crisis and the caused that affecting patient's well being, Foremost, the successful of communication during crisis depend on the coping mechanism of an individual. There are many different kinds of crisis; situational crises, adventitious crisis which included mass trauma and nature disasters. A situational crises...

Words: 517 - Pages: 3

Premium Essay

Crisis Management Research

...Crisis Management Simulations Preparing for the unexpected is what most businesses and governments strive to do. They hope to curb the next disaster in their favor. Or in worst-case scenario, businesses and governments hope to at least curb the crisis to be the least damaging to their image. The question people struggle with is how can these organizations prepare for every possible crisis they could encounter? It is simple: they cannot. However, with today’s technology many organizations have implemented crisis management simulations to better prepare for these worst-case scenarios as well as test the organizations’ tactics used in managing crises. Crisis simulations are relatively new and unheard of in some companies. Crisis management’s purpose is to engage “the whole organization in efforts to avert crises that may affect the firm, and to effectively manage those that do occur” (Pearson, n.d.). Organized crises are used in firms to simulate a crisis, such as a PR scandal or terrorist attack, and test the organization’s reaction to the event, how the crisis is handled, and if it is done effectively. These simulations are recently becoming popular to use in organizations because of new technology that gives them a real-time, fast-paced feel. Companies are now realizing that “as the development of new technology outpaces our ability to fully understand its impact, and as global reach relentlessly stretches organizational capabilities, ‘firefighting’ becomes a way of life” (Pearson...

Words: 1354 - Pages: 6

Free Essay

Communication and Management Crisis

...Communication to Manage Crisis HCS/320 Communication to Manage Crisis Those who work in hospitals have to face crisis. It may happen in the emergency room or even in the manager’s office. Hospital employees need to be ready for such events. Coombs 1999 states that no organization can guarantee that they will not have any crisis. According to Reynolds 2006, crisis may occur internally or externally for the organization but when it occurs people’s lives may be at stake and at the same time the reputation of the company may get jeopardized. During crisis communication as well as improper communication can play a great role. For lack of communication right things may not be done and crisis may occur. Even a rumor may spread and crisis may happen. Communication methods to be adopted during a crisis have been talked about a lot but defining crisis is not so easy. According to Heath 2006, before defining the crisis, the risks need to be identified. According to him a risk may have both negative and positive influences of different levels. If anything happens to people, communication with them can tell us a lot and it can be understood whether crisis can be overcome. Whether reputation can be left intact needs to be understood. I am acting as the director of the Regional Emergency Office and I got reports about the public water that had been infected with something fatal. The pollutant is a biological element that has life threatening effect. We know that biological agents...

Words: 1677 - Pages: 7