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Crisis

In: Business and Management

Submitted By Brittelle2009
Words 343
Pages 2
What is the definition of a crisis? According to dictionary.com a crisis would be a sequence of events at which the trend of all future events, especially for better or for worse, is determined; turning point (crisis, n.d.). A crisis can hit a company anytime and it does not discriminate because of size or notoriety. The best thing a company should have is a plan of action prepared in an advance, a crisis management plan. The Triad Group apparently did not have a crisis management plan in place as the problems started to sneak up, the company felt pressured and fell apart. According to Rick Amme, who heads the crisis and media relations firm Amme & Associates, Inc., there are five stages of scandal. The Triad Group went through all five stages until the United States Marshals, arrived at the door to seize the products and shut them down (Amme, 2004). Could have The Triad Group avoided such a big scandal? Maybe not as the problems had started awhile back but what if the company had followed protocols.
The first stage was no comment. Throughout the recalls and seizing of the products the Triad executives and spokesperson would decline to comment on the situation. Although the FDA (Food and Drug Administration) commented that the seizing of the products was to prevent the company from distributing any more products, Triad did not come forward. The best thing that the company could have done was to communicate throughout the crisis. Johnson and Johnson is such company after it was discovered that its Tylenol capsules had been laced with cyanide. Johnson and Johnson reacted in such an effective way that the case is now well-documented as an example of successful crisis management. Time usually plays a crucial part in the investigations but not during the crisis. Even though there are things that can’t be said or that are pending, communicate what you do know and as...

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