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Critical Analysis

In: Business and Management

Submitted By asandone
Words 808
Pages 4
Critical Analysis #2

Mark Pincus founded Zynga, a social game service provider company, in 2007. During the first few years, Zynga was very successful and generated a profit of almost $100 million with successful games such as FarmVille, Mafia Wars, and CityVille. However, in 2013, the number of Zynga users was rapidly decreasing. According to AppData, the MAUs (Monthly Average Users) for Zynga have fallen below 127 million, which was the lowest it has ever been. In addition, stock prices dropped from $14 to $3 per share causing a net loss of almost $600 million. As a result Pincus was kicked off the board and replaced by another CEO. Now Pincus has returned to Zynga in hopes of turning the company back around, but the problem is how and in which market should Pincus choose to do so in.
Pincus has already started to make some changes with his return, but Zynga needs to do a lot more if it wants to compete again. Analysts have made recommendations but Zynga needs to flat out create new hit games. Currently, Zynga has two opportunities that will decide which path they take: One route involves selling to a private investor to complete its turnaround behind closed doors. The other route is where Zynga makes big financial bets on building potential mega-hits and stays public.
The first strategy Zynga has is to stay public, and not sell to a private investor. At their current price, yes, Zynga can go private, but it doesn’t mean that will happen. There are four main benefits for Zynga to stay public and those benefits are cash, credibility, currency, and liquidity. First off, staying public will save Zynga cash. A typical IPO will raise between $100 million to $150 million. Of course, in some cases, the amount has topped $1 billion. This money can be critical for Zynga for hiring more people, building facilities and creating breakout products, and it also can be

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