Premium Essay

Critical Assessment of Communication in Advertising

In: Social Issues

Submitted By kaihriikayina
Words 342
Pages 2
Q. How should a Christian Youth dress?
Ans: In today's society cloths and dresses play an important role. We often look at a person and form an opinion from the way he/she is dressed.Everybody knows that we are judged by our looks and how we dressed and so we try to look as attractive as possible.Most of us feel good when we are dressed well and uncomfortable when we are not.I believed everything we do reflects our inner values and attitudes.Therefore our dress will surely reflects what we are.A sincere christian youth will not want to wear cloths that are too tight or that expose more of the body or which is not right outfit. Now a days many young people seem to forget how to dress for church.The dress for church as if like they are going for evening parties or discos.Some girls wear very tight and short skirts that they are unable to sit comfortably and some of the youth go to church to advertised their latest fashionable wear.It is always better as a christian youth to reflects the image of Jesus Christ not the actors and actresses or fashion modelers. I am not saying that we should not wear our dress in style.It is important that we should dress in style but modestly.Being dress appropriately for church is a good practice.Shabby dress is no mark of humanity or wearing high fashionable cloths is no mark of being proud.But wearing appropriate dress for the occasion and looking our best in the presence of God really matters. I am not giving you rules and guidelines as to what we should or should not wear but it is our duty as a christian to know what we should wear on which occasion.When we dress for church let us be clothed with humility of spirit which is of all important.And remember that cloths do not make the person, it is the heart inside that is most…...

Similar Documents

Premium Essay

Theme Park

...2. Formulate a marketing communications plan for the Project, with particular emphasis on the marketing communications mix. Critically evaluate the value of your suggestions. (40 marks) 600 words 3. Based on your marketing communications plan, formulate an advertising campaign. State clearly the advertising objective(s) and message(s), with supporting reasons. (40 marks) 600words Word limit: about 1,500 words Criteria for marking case study report Mark range | Performance Criteria | 70%+ | An impressive piece of workA comprehensive and well-formulated analysis of the problem and presentation of relevant marketing communications concepts, including explicit applications of concepts to specific problems. Demonstrate a sophisticated conceptual understanding and some original, critical thinking. Content is relevant and well-organised.Excellent use of a wide range of Business English vocabulary and structure. Presentation is excellent. | 60-69% | A good to very good piece of work.A good to very good answer analysis of the problem and presentation of relevant advertising concepts. Demonstrates evidence of conceptual understanding and critical thinking. Arguments are well developed and supported by evidence.Good use of a wide range of Business English vocabulary and structure. Presentation is very good. | 50-59% | An average to reasonably good piece of work.The report demonstrates an understanding of the key marketing communications concepts, though these......

Words: 1370 - Pages: 6

Premium Essay

Advertising and Promotion

...AB165B18… Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: Date Set: 23rd September 2014 Name: …………………………………………. Registration Number: …………………………………………… Date: …………………………………………… Is this a First Submission or Second Submission ? Word Count (max.5000) Turnitin Score Complete and copy this page and add it as the front sheet to your online submission [pic] Part 2 Assignment Brief Programme: BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: Date Set: Starts: 23 September 2014, Ends: 5 December 2014 Distribution Date : 30.09.2014. LO1 Submission Date : 21.10.2014 (for formative feedback) LO2 & LO3 Submission Date : 10.11.2014 (for formative feedback) LO4 Submission Date : 18.11.2014 (for formative feedback) Final Submission Date (Full Assignment): 5th December 2014 The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern......

Words: 2992 - Pages: 12

Premium Essay

Bbs Introduce of Bbe

...rewarding, relating to and retaining human resources. Learning Outcomes: On completing the module, students are expected to be able to: • Explain the contribution of the HR function to corporate strategy; • Discuss the processes of recruitment, assessment and selection; • Outline activities involved in developing human resources and facilitating learning; • Explain the link between rewards, motivation and performance; • Critically evaluate the changing employment relationship, assessing the role of trade unions and other forms of employee involvement. Module Content: • History of the HR function, theories and models of HRM; • The roles and responsibilities of stakeholders in HRM; • The changing nature of work, managing diversity, technology and flexibility; • Human resourcing: recruitment and selection, human resource planning; • Reward and performance management; • Employee relations, employment legislation, the legal framework for unionism; • Human resource development; managing learning, knowledge and change; • The integration of HR and corporate strategy. Teaching Format: One 2-hour lecture per week; Three 1-hour tutorials. Assessment: • Group coursework assignment (40%); • Individual written coursework assignment (60%). Text(s): Beardwell, J. and Claydon, T. (2010). Human Resource Management: A Contemporary Approach, 6th ed. FT Prentice Hall. Bratton, J. and......

Words: 9120 - Pages: 37

Premium Essay

Abdullah Gadit

...Cultural Management | Instructor Name: | Balach Jamali | Date: | 23-12-2011 | Final Project: | Case Analysis | | | Group Members Abdullah Abdul Rehman (9151) Hammad Mukati Umair Bawani So Long to the Sunday Classifieds Management Dilemma * The innovative strategies for recruitment * To boost the recruitment efficiency & reducing the cost to hire. Management Response * Use the idols/ heroes in ad * Brief of benefits & facilities * Contract recruiting, campus recruiting, employee referrals, computer databases, and internet recruiting. Q.1: Assess the effectiveness of a recruitment advertising strategy that relies on imaginative, highly visual, eye-catching ads. What are the potential strengths and drawbacks of this approach to recruitment advertising? Ans 1: The effectiveness of recruitment advertising is to send a unique and memorable message about the company to the gain the attention of the applicants in a single moment and to create attention, interest, desire and action and create a positive impression about the firm. After watching this ad the many applicants will apply in the company. The drawback of this approach would be that many applicants would send their resume which would be difficult for the company to sort out the most effective employee and would be more time consuming for the company. Q.No 2: What type of company (in what kind of industry) would benefit most from contract recruiters? What type would......

Words: 1846 - Pages: 8

Free Essay

Visual Communications

...Shelley Davis Visual Communications Monday, June 18, 2012 In order to promote goods using visual communications it is important to choose the right methods of communicating your message to your audience. I personally feel that the approaches that are most effective in making these communications a possibility are colors and shapes, cartoons and illustrations, and typography. Visual communication approaches like these make marketing and advertising easier and more competitive. Research has shown that people make judgments subconsciously about all sorts of things. Among these things are people, the environment, or product within ninety seconds of initial viewing and that between sixty two and ninety percent of that assessment is based on color and shapes. Catching the shopper’s eye and conveying information effectively are critical to successful sales. It has also been proven that color increases brand recognition by up to eighty percent. Shapes and colors improve reading and comprehension as well. There are many reasons why businesses use cartoons and illustrations in their marketing and advertising. When using cartoons and illustrations in marketing and advertising the characters and backgrounds are usually simple and use large shapes and contrasting colors so that the reader will capture the story right away without a lot of trouble. The advantage of these simplicities is that your message is identified by the reader very quickly and with little or, sometimes, no......

Words: 638 - Pages: 3

Premium Essay

Imc and Customer Satisfaction

...addition, this assessment will discuss how additional promotional strategies such as “word of mouth” and automated messaging can benefit the company. This paper will compare several non-traditional promotional techniques and compare them with some conventional marketing strategies to evaluate their potential strengths and weaknesses. This examination will also discuss how to handle potential problems that may arise due to miscommunication and fluctuating customer expectations of our products and services. Our final marketing plan will incorporate all of these factors, which will help us create policies and procedures that will help the firm avoid potential conflict with customers and maximize growth and revenues. As discussed in our previous papers, we are assuming that we are operating a tutoring company in which we send our tutors to our clients’ homes to help them prepare for a variety of academic related examinations. Our professionally trained tutors work closely with our clients and their families to help them with organization, test preparation, and general study skill techniques. The product that we are selling is our time that we spend with our clients at their homes or in a library and the time that it takes us to drive to meet with our clients. Therefore, it is imperative that we spend our time extremely efficiently in order to maximize our profits for each day. One of our marketing strategies is to keep ongoing and frequent communication with our......

Words: 1466 - Pages: 6

Premium Essay

Facilitate Continuous Improvement

...Project 1 For the following project assessments you will only need to undertake either Project 1 or Project 2 to obtain competency. Write a 3,000 word paper explaining what continuous improvement means in the context of organisational success. Explain how the concept can and should be applied. Explain how it is possible to lead continuous improvement systems and processes encouraging employees to: - participate in decision making processes - assume responsibility - exercise initiative Explain how you will conduct an information session to communicate an organisation's continuous improvement process to employees. Explain how you would identify and address sustainability requirements in light of continuous improvement Explain how you would facilitate mentoring and coaching sessions to help workers take part in the organisation's continuous improvement process. Outline how you, as an organisational leader, would gather information about continuous improvement needs and would contribute to and implement continuous improvement initiatives. Draft a memo to employees providing information about changes to plans and operations, the outcomes of continuous improvement efforts. Lastly, also consider customer service and feedback from customers that might contribute to identification of improvement opportunities. Include reference to the impact of change on individuals and groups within an organisation, risk assessment, risk management and techniques for successfully......

Words: 1827 - Pages: 8

Premium Essay

Yes My G

...Notes 16.8 PowerPoint Slide Show 16.46 Transparency Acetate Notes 16.50 Casing the Web 16.54 Developing a Promotional Strategy for Biltmore Estate Answers to Video Case Questions 16.57 The Art Of Motoring – Mini Usa Lecture Links 16.58 Lecture Link 16-1: Subliminal Advertising 16.58 Lecture Link 16-2: Autowrap Mobile Advertising 16.58 Lecture Link 16-3: Dealing with Changes in Personal Selling 16.59 Lecture Link 16-4: Sampling Works Wonders 16.59 Lecture Link 16-5: Viral Marketing Used to Promote Yu-Gi-Oh! 16.60 Critical Thinking Exercises 16.61 Critical Thinking Exercise 16-1: Identifying Product Placement 16.61 Critical Thinking Exercise 16-2: Advertising Appeals 16.62 Supplemental Cases 16.64 Supplemental Case 16-1: Waking Up the Coffee Industry 16.64 Supplemental Case 16-2: The New Breed of Salesperson 16.67 Brief Chapter Outline CHAPTER 16 Today’s Promotional Techniques GETTING TO KNOW DAN WIEDEN OF WIEDEN AND KENNEDY I. PROMOTION AND THE PROMOTION MIX. II. ADVERTISING: PERSUASIVE COMMUNICATION. A. The Growing Use of Infomercials. B. Advertising and Promotion on the Internet. C. Global Advertising. III. PERSONAL SELLING: PROVIDING PERSONAL ATTENTION. A. Steps in the Selling Process. 1. Prospect and Qualify. 2. Preapproach. 3. Approach. 4. Make Presentation. 5. Answer Questions. 6. Close Sale. 7. Follow Up. B. Using Technology to Practice......

Words: 9043 - Pages: 37

Premium Essay

Diploma of Marketing

...Assessment 3 1. Briefly overview the marketing activities This section about implement marketing strategies and tactics, briefing stakeholder on their roles and responsibilities, identify marketing and non-marketing personnel on the objectives of the plan, performance measures, and their role and responsibilities. Prioritising marketing strategies and identify resources for their implementation, communicating and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet marketing objectives and implement strategies for monitoring marketing activities and analysing marketing performance, in according with the marketing plan. 2. Describe the marketing strategies and tactics Deciding what to do is important, the actual implement of the strategies and tactics is equally as important. This means that a systematic approach is required to identify the marketing strategies of the organisation and they implement the tactics and activities required for each strategy. This initial information can typically be typically be obtained by looking at the organisation’s marketing plan. The action plan should outline the tactics or activities required for each strategy. For example, action purchase top placement in internet searches for relevant commonly searched terms, run an advertising campaign on radio and tv, establish a loyalty program to increase repeat business and referrals. As with all action......

Words: 967 - Pages: 4

Premium Essay

Mktg303 Marketing Strategy

...MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. 1. Practice Cases (Not assessable but required for class discussion) There will be two practice case studies to be prepared before the relevant class and discussed during class. Participation in these cases is important and will greatly assist you in understanding how to prepare the three assessable cases. Practice Case 1: Discussion Week 2- Seminar 4 - Dr Pepper Snapple Group, Inc: Energy Beverages– Kerin & Peterson page 105. Case Questions: 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? 2. Does your characterisation bode well for a new energy beverage brand introduction generally and for Dr Pepper Snapple Group, in particular? 3. What target consumer market should be chosen for a new energy beverage brand? 4. What product should be introduced and how should it be positioned/differentiated? 5. Through which channel(s) should a new energy beverage......

Words: 5519 - Pages: 23

Premium Essay

Product Assessment of Home Phone Service

... Product Assessment of Home Phone Service LaShanta McDonald-Chambers MKT 100 February 10, 2013 Professor Agnieszka Sheriff Product Assessment Product marked for “obsolesces” in the U.S. that will be discussed in this case is Home Phone Service. For many years, this product has been used by various people in this country. However with the increase of the amount and quality of technological products, more sophisticated products serving similar purposes have entered the market, therefore, making the Home Phone Service obsolete. This means that the home phone service is no longer in demand (Federal Communications Commission, 2013). The use of this product significantly has dropped in the U.S. because many people currently use more efficient and portable communication products. In terms of its latest target market demographics using U.S. Census Data, home phone services are commonly used by housewives compared to other categories of people who prefer to use cell phones regardless of age and sex. Consider the table below. Table 1: Home Phone Users (Millions) Year | Jan 06 | Dec 06 | Jan 07 | Dec 07 | Jan 08 | Dec 08 | Jan 09 | Dec 09 | Jan 10 | Dec 10 | Jan 11 | Dec 11 | Users | 142.3 | 138.2 | 134.6 | 129.7 | 124.6 | 118.5 | 112.7 | 107.0 | 102.4 | 97.5 | 93.4 | 89.4 | Source: Federal Communications Commission. Local Telephone Competition: Status as of December 31, 2011. FCC Report. This report shows a decline in the use of home phones in the United......

Words: 1576 - Pages: 7

Premium Essay

Strategic Analysis Model

...structural analysis, and concluded with the identification of the key success factors for the industry. Business strategy analysis begins with a description of the strategic goals and business strategy of the firm. It's implementation is then analyzed in terms of the firm's functional and operational capabilities and the resulting financial and competitive performance. Strategic evaluation or SWOT analysis encompasses the internal and external factors that affect the company's business strategy. The business strategy is compared against the industry's key success factors and competitive resource requirements and the firm's internal capabilities and resources. Critical issues & Recommendations seek to identify the critical issues that the company needs to address. The analysis concludes with recommendations that address the critical issues and result in changes of product-market strategy or functional implementation. Industry Analysis The course is based on the ability of students to define their business, conduct an effective industry analysis, and identify the "key success factory" for firms competing in the industry. Such industry analysis is based on: A. DEFINE THE BUSINESS. The boundary for industry analysis is the markets and products that describe the domain of the industry. Once you understand the business segment that is to be analyzed, identify the capabilities required to participate in that industry, and those competitors that are able to effectively target......

Words: 2725 - Pages: 11

Premium Essay

Men's Platinum 950 Wedding Ring Size T

...implementation is then analyzed | | |in terms of the firm's functional and operational capabilities and the resulting financial and competitive performance. | | |Strategic evaluation or SWOT analysis encompasses the internal and external factors that affect the company's business strategy. The business | | |strategy is compared against the industry's key success factors and competitive resource requirements and the firm's internal capabilities and | | |resources. | | |Critical issues & Recommendations seek to identify the critical issues that the company needs to address. The analysis concludes with | | |recommendations that address the critical issues and result in changes of product-market strategy or functional implementation. | | |Industry Analysis | | |The course is based on the ability of students to define their business, conduct an effective industry analysis, and identify the "key success | | |factory" for firms competing in the industry. Such industry analysis is based on: | | |A. DEFINE THE BUSINESS. The boundary for industry analysis is......

Words: 2667 - Pages: 11

Premium Essay

Phl 458 Paper

...Critical Thinking and Society Jason Terry PHL/458 September 3, 2012 Cher Summers Critical Thinking and Society In the business world, we are influenced by the thoughts and actions of those around us. We are often encouraged to change our opinion or views based on the information that we are given at that moment in time. Persuasive speaking has proven to be an effective form of communication. When used properly it can change the way we operate and or manage many of our working environments. In this paper I plan to describe a situation which critical and creative thinking could have been used more effective to produce a better outcome in my personal working environment. The definition of free will, truth and knowledge will give insight to critical thinking. Understanding three specific hindrances, such as resistance to change, stereotyping and conformity, will give you the general understanding of the hindrances and how we can overcome them. Lastly, advertising plays a major part in today’s persuasive thoughts. I will evaluate one specific advertisement to find and explain the reality of the message. Critical and Creative Thoughts In healthcare, we often make hasty decisions without looking at the total impact that it may have on the organization. In early spring of 2010, the Federal government passed a law requiring hospitals to upgrade to electronic medical records. Funding was earmarked for this project and deadlines were set stating that hospitals would...

Words: 952 - Pages: 4

Premium Essay


...Assessme nt Criteria 1.1 1.2 1.3 1.4 Be able to use the internet LO2 LO3 Unit 30 for promotion using digital marketing communicati ons Be able to produce market research to support customer relationship management 2.1 2.2 2.3 Submitted on In this assessment you will have the opportunity to present evidence that shows you are able to: Task Evidence no. (Page no) Explain the elements of internet marketing Evaluate the internet marketing mix Compare internet marketing tools – etools Examine interactive order processing Demonstrate the mechanics of search engine marketing Write the copy for a suitable opt-in email marketing newsletter Follow guidelines for best practice in online public relations 2.4 Demonstrate how businesses can use new digital media communities, eg file-sharing sites 3.1 Conduct secondary market research 3.2 Design an online survey 3.3 Demonstrate the use of electronic customer relationship marketing IM Version 1 2 LO4 Be able to design an internet marketing plan 4.1 4.2 Produce an outline internet marketing plan Create a presentation on pay per click advertising. Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Unit 30 Date: IM Version 1 3 In addition to the above PASS criteria, this assignment gives you the opportunity......

Words: 1708 - Pages: 7