...strategy to implement these new promotions. Start with the Critical Thinking wheel in the Introduction to your analysis. Identify the Purpose of this case analysis, making sure to state the Point-of-View you are using. Then, make a list of key Assumptions that will be used in your analysis, with any key Implications. There should be a logical flow to your assumptions – maybe organized by topic or in order of importance. As an example, there is a pricing assumption about which demographics get the highest ad rates. Once you’ve completed a thorough Introduction, you will work through several analyses: 1. Complete the Customer Segments Overview (note that this is a Concept on the Critical Thinking wheel) as shown at the end of this assignment and discussed in class. You will need to pull Data from the case itself + add your own Inferences + try to find additional Data by searching the University Library databases. Please make sure to include your own insight above and beyond the information listed in the case. 2. Complete the Profit Potential analysis including your rationale and Inferences in the table to add more rigor to your assessment of the segments. Make sure you include a rationale for your profit potential ratings across segments. 3. Complete Exhibits 4 and 5 from the case to develop the financial analysis of the segmentation alternatives where Scenario 1 = mass marketing to all segments, Scenario 2 = Market Concentration on...
Words: 995 - Pages: 4
...complete a White Paper that proposes a telecommunications solution to address a communications problem for a business organization. The target audience will be the organization’s Chief Information Officer (CIO). The White Paper deliverable is an MS Word document. If you have never written a white paper, you should conduct some research and review sample white papers to understand the content and format associated with these professional documents. The completed White Paper deliverable is due by 11:59 PM Eastern Time on the due date shown in the Course Schedule. See the Additional Information section of the syllabus for the penalty for late or missed assignments and projects. The White Paper is valued at 12% of the course grade. Scenario Ullman, Manly, & Ulysses Corporation With 75,000 customers worldwide, 250 employees working in four locations in the United States and three European offices, and a catalog of more than 100,000 parts, Ullman, Manly & Ulysses Corporation (UMUC) relies on its network for its survival. In the past decade, UMUC has seen its business grow from just one location and a few local customers to the worldwide supplier it is today. But in the process of growing exponentially, it has overwhelmed its telecommunications network, which is currently managed by an outside telecommunications network management company. The network crashes frequently, resulting in customer service and e-mail interruptions that are costly to the company. The network management...
Words: 1357 - Pages: 6
...Critical Incident Management After this nation was served a tremendous blow that fateful day in September 2001, many agencies were unable to phantom that such a horrible event could take place on American soil. Many agencies didn't know what to do, or who should start in the search and rescue efforts. Because of this event, critical incident had to take center stage and many agencies under the umbrella of criminal justice, including but not limited to, firefighters, Sheriff's, CIA, Homeland Security, and other individuals had to create and follow specific rules to maintain order during an event that causes chaos amongst the citizens of the community. In this paper, we are going to examine what critical incident management is, as well as discussing the scenario-based planning and how it applies to institutional strategic management within criminal justice and private security organizations. Understanding Critical Incident Management Critical Incident is a traumatic event, or the threat of such (within or outside Australia) which has the potential to harm life or well-being and causes extreme stress, fear or injury to the person experiencing or witnessing the event. Post-Incident Debriefing is a formal group process conducted by a professionally qualified person, to alleviate the pressure after a critical incident. Traumatic Stress is an actual or threatened event such as death, serious injury, human suffering or violence, such as accidents, including fatalities or near misses...
Words: 879 - Pages: 4
...Assignment Details and Rubric Unit 3 This week's Assignment consists of reading a scenario about Sandwich Blitz, Inc. and writing about what strengths, weaknesses, opportunities, and threats (SWOT) that the business faces if Dalman and Lei commit to a large-scale expansion of their business. In this Assignment on creating a business SWOT analysis for Sandwich Blitz, you will engage in developing the following professional competencies: • Problem solving and critical thinking by analyzing qualitative data in decision making. Click on the Video icon in the course to sit in on an operational meeting Dalman and Lei are having about the company. Dalman and Lei have recently discussed the future of Sandwich Blitz. Lei has noted the emergence of two new franchise operations that offer food and beverages similar to that of Sandwich Blitz. Although these have not yet entered the market, she feels that this is only a matter of time. The company has the resources to open two additional locations if good places can be found. The recent economic downturn has adversely affected the occupancy rates in the larger office parks that have historically been good locations for their shops. They could always look at other cities but have never considered this. Dalman and Lei are wondering if they expand again, should it be a small expansion or should they try something on a larger scale. After reading the scenario above and the readings in the text for Unit 3 and completing the practice Learning...
Words: 514 - Pages: 3
...Critical Thinking and Ethics with Scenario Part One: Critical Thinking and Ethics Stephanie Early November 14, 2014 ETH/316 Karen Harvey The skills that you cultivate as a critical thinker are intended to help you think your way through all of life’s situations. One of the most challenging and complex of life’s areas is moral issues and decisions. Every day of your life you make moral choices, decisions that reflect your own core moral compass. Often we are not aware of the deeper moral values that drive our choices, and we may even be ignorant to the fact that the choices we are making have a moral factor. Critical thinking plays a major role in assisting us in developing values, using moral reasoning, and to make ethical conclusions. The steps involved. Critical thinking is defined as having the means to articulate what you study, being open to all possibilities and able to draw your own conclusions based on what you have learned. There are six steps to the critical thinking process. The first is knowledge; you are able to identify with what you hear and read, the topic, issues, and main points. Step two is comprehension, being able to relate to the information and put it into your own words. Step three is application, taking what you have learned and apply it to an actual situation. Step four is analysis, which means breaking the information down to see how they are connected to other ideas. The final step is evaluation, this occurs when you understand with supporting...
Words: 911 - Pages: 4
...Analyzing Buyer Behavior Instructions: In this scenario-based activity, you will need to review the scenario presented to you, your role in the process, and then read the viewpoints of the key employees that have been assigned to help you with this activity. Be sure to view the grading rubric at the bottom prior to proceeding to the activity. Your completed paper will be submitted to the Drop Box. Scenario Scenario Summary You are the new Vice President of Marketing for Graves Enterprises, makers of consumer and commercial grade floor care products. You have two marketing directors that report to you, each of who is in charge of either the consumer market or the commercial market. Graves Floor Care Products are currently priced comparable to their direct competitors in both markets. They are also distributed through the same distribution channels, although there is no real incentive for the distributors or retailers to carry Graves Floor Care's products over those offered by the competition. The sizes and packaging of Graves products and those of the competition are similar, yet there are distinct competitive differences that are not effectively promoted. Some differences include a unique, proprietary chemical cleaner that cleans "dry" (and does not clean "wet"), which helps to reduce mold. In addition, the Graves products reduce mold. Graves products utilize environmentally friendly chemistry, contain “Scotchgard” for continued stain protection. In addition...
Words: 1584 - Pages: 7
...[pic] School of Business Syllabus MGT/350 Version 5 Critical Thinking: Strategies in Decision Making Lou Ferracane Course Start Date: 10/26/2010 Course End Date: 11/23/2010 Campus/Learning Center: Oklahoma City Campus Please print a copy of this syllabus for handy reference. Whenever there is a question about what assignments are due, please remember this syllabus is considered the ruling document. Copyright Copyright © 2009, 2006, 2004, 2003, 2001, 2000 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Facilitator Information Lou Ferracane ferracal@email.phoenix...
Words: 6453 - Pages: 26
...Critical analysis of negligence and present legal scenario Abstract- The goal of this topic is to set out clearly what critical analysis is in general and how it plays itself out in variety of domains. Critical analysis too refers to critical thinking. The danger of misunderstanding and misapplication is touched in this topic the aim of this topic is to identify a coherent legal response to a particular casual problem of “negligence” in critical analysis it is important to identify the focus of the assignment .critical begins with identify your own point to view Introduction The motto to look for negligence as a cause of action under the Law of Torts .conduct negligence is cause of the harm to plaintiff where as plaintiff was harmed or damaged. The concept of negligence comes from the liability for wrongful acts of others .There are many more important...
Words: 1997 - Pages: 8
...Reading 1.3-1: What is critical thinking? 1 Reading 1.3-1: What is critical thinking? The world of accounting has changed dramatically over the past 50 years. In 1965, the key skills expected of a new CGA could best be described as ―technical‖ — the application of accounting, auditing, and other related skills to the recording of transactions and the generation of financial statements. However, by the mid-1990s, the notion of competency-based assessment had replaced this older model of skills assessment. The development of a competency map identifying key skills required for the accounting profession indicated that a key skill is the ability to think critically. Simply put, critical thinking is a type of thinking that questions assumptions. The Critical Thinking Community at http://www.criticalthinking.org/ provides the following definition: Critical thinking is self-guided, self-disciplined thinking which attempts to reason at the highest level of quality in a fair-minded way. Critical thinking can be applied to any course in the CGA Program of Professional Studies. It entails the examination of those structures or elements of thought implicit in all reasoning, which consists of Purpose, problem, or question at issue Assumptions Concepts Empirical grounding Reasoning leading to conclusions Implications and consequences Objections from alternative viewpoints Frame of reference ―Critical,‖ as used in the term ―critical thinking,‖ relates to the importance...
Words: 3402 - Pages: 14
...Financial Manager in your respective companies. Analyze the questions below and make a critical analysis to answer the given scenario. 1. Would our goal of maximizing the value of the equity shares be different if we were thinking about financial management in a foreign country? Why or why not? 2. Can our goal of maximizing the value of the equity shares conflict with other goals, such as avoiding unethical or illegal behavior? In particular, do you think subjects like customer and employee safety, environment and general good of society fit in this framework, or are they essentially ignored? Think of some specific scenarios to illustrate your answer. 3. If a company’s board of directors wants management to maximize shareholders’ wealth, should the CEO’s compensation be set as fixed amount, or should the compensation depend on how well the firm performs? If it is to be based on the performance, how should performance is measured? Would it be easier to measure performance by the growth rate in reported profits or the growth rate in the stock’s intrinsic value? Which would be the better performance measure? Why? Assume that you’re a Financial Manager in your respective companies. Analyze the questions below and make a critical analysis to answer the given scenario. 1. Would our goal of maximizing the value of the equity shares be different if we were thinking about financial management in a foreign country? Why or why not? 2. Can our goal...
Words: 379 - Pages: 2
...Critical Thinking and Ethics Critical thinking has a unique and complementary relationship with ethics. Critical thinking is what makes ethics come to life. In fact, it is imperative to “…develop critical-thinking skills, to recognize behavior and to understand different philosophical approaches to moral reasoning” (Manias, Monroe, & Till, 2013, Para.2). The principles and rules of critical thinking are applicable to ethical reasoning because they enable a mental process of evaluation that helps guide us to decisions based on truths and information that is verified. Ultimately, “Ethical principles mean something only when manifested in behavior. They have force only when embodied in action” (Paul & Elder, 2011, Para.5). It is only through true critical thinking analysis that our ethical reasoning will translate into exemplary forms of actions. If everyone followed the rules and guidelines of logic, there would still be a need for ethical decision making. The reason is because, “the forces that shape us and the institutions that nurture us are complex and sometimes contradictory” (Manias, Monroe, & Till, 2013, Para. 1). Much like ethics (morals, values, individual beliefs and sense of right and wrong), our logic is largely influenced by our background and experiences. Therefore it is too overwhelmed with emotion, making it unreliable for ethical decision making. If a woman finds out that the powerplant she works for is guilty of...
Words: 317 - Pages: 2
...task is to apply your understanding of philosophical approaches to ethical decision making and stakeholder impact analysis to resolve the ethical dilemma detailed in the Ethics Case. Decide upon an ethical course of action the accountant could take and support that action with critical thinking and argumentation. Analyze the case using the concepts involved in stakeholder impact analysis and the philosophical approaches to ethical decision making. Explain what you think the accountant should do. You might also refer back to resources from your Critical Thinking class to refresh your memory on topics such as structuring arguments that will help your write a persuasive paper. Final Project Timeline You should budget your time wisely and work on your project throughout the course. As outlined below, some assignments in the course are designed to assist you in creating your final project. If you complete your course activities and use the feedback provided by the instructor, you will be on the right track to successfully complete your project. □ Suggested in Week One: Read The Dilemma of an Accountant Ethics Case, which is the focus of the final project, on pp. 288-290 (Ch. 4) of the textbook. □ Suggested in Week Two: Reflect on the lessons that can be learned by studying the unethical practices of Arthur Andersen. How can you apply them to the scenario in the final project? Consider what you have learned about the ultimate duty of an accounting professional. □...
Words: 495 - Pages: 2
...involves investigating and researching an area of computing and information technology (CIT) in the workplace. You are to identify an organization and its activities. II. Propose a scenario for the investigation and elaborate how this scenario is currently benefiting from using Computers and Information Technology. It is important to elaborate in detail the CIT functionality, advantages, disadvantages, and impact of the technology in the organization. III. In your researched area of computing and information technology, identify and discuss the similarities and differences of the scenarios with the materials covered in this lecture module (choose any three lectures such as Internet Application, Human Aspect, Ethical, Security, Enterprise Computing, Mobile Computing or Multimedia). Each member of the group is required to choose one topic. As coverage of the topic Enterprise Computing is extensive, two members from the group may share this topic. However, you must ensure separation of discussion on the materials selected to confirm that there are no overlapping materials being discussed between the 2 team members. Otherwise marks awarded will be divided between the 2 team members. IV. Provide recommendations/solutions to overcome any computing and information technology problems in the scenario or enhance the current situation in your researched area of the...
Words: 1214 - Pages: 5
...Thinking Critically Simulation Professor Douglas Reed University of Phoenix 07/31/11 The primary tools provided in the critical thinking and decision-making simulation included research analysis provided by the organization and a decision-making matrix. Although these tools provided the framework for applying critical thinking activities they did not provide the additional tools to support long-term goals. Starting with assessing the problem, the research provided several issues with varying levels of urgency and critical nature. The simulation uses importance weighing to formulate the problem based on identifying the most urgent and critical issues. Although the tools provide support in identifying the most critical issues, they did not help establish whether the issues were affects of another problem. For instance, low sales at the Creedenhill location are an urgent and critical issue, but is only a result of the product mix and customer desire. Alternative tools such as flow charts and cause and effect diagrams work well for establishing problems that need to be addressed. The decision-making process in the simulation provided solution elements to choose from in order to create a comprehensive solution that addresses all of the key issues. The research provided great considerations to support the possible solutions. Logical approaches that combine solution elements to formulate a comprehensive solution assist the decision-maker to make thorough decisions based on...
Words: 1432 - Pages: 6
...Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks or their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus Course Title: GEN 480 Interdisciplinary Capstone Course BSBM.04-08.BSMB0533A Course Schedule: 04/08/08 to 05/12/08 Required Text: Paul, R., & Elder, L., (2002), Critical thinking: Tools for taking charge of your professional and personal life. Upper Saddle River, NJ, Prentice Hall. Paul, R., & Elder, L., (2003), The Miniature guide to understanding the foundations of ethical reasoning, The Foundation for Critical Thinking, Dillon Beach, CA. Ruggiero, V., (2004), Thinking critically about ethical issues 6th edition, Burr Ridge, IL, McGraw-Hill. Electronic Resources: Note: All required text materials can be found on the GEN/480 course page. The page can be accessed through the University of Phoenix Student and Faculty Website at...
Words: 4616 - Pages: 19
