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Critical Thinking with Ads

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Critical Thinking With Advertisements

Foundation Strategies
GS-1115
Mr. Palos De La Rosa
September 21, 2015

Critical Thinking With Advertisements
Below you will see three advertisements for a few different target customer base. The advertisements have all have the purpose of selling their product by portraying different ideals.
Advertisement 1- Protein World

Here we have an ad for a fitness company trying to sell their product through the use of a slim and beautiful woman asking “Are you beach body read?” Also using very bright colors to catch the eye.
This ad would be directed towards younger woman looking to slim down for summer. It could also be directed to men with woman in their lives that they would like to slim down.
The biggest flaw of this ad is that it has no information on the product at all. This could fail to attract the demographics that already have some knowledge in fitness products. Some things to consider if this company where to remake this add is to just throw some product information into the ad as well.
Advertisement 2- Skyy Vodka.

The second advertisement we will be looking at is an alcoholic beverage. In the ad we have two woman sensually holding cherries in their mouths, using bright colors.
The target audience for this ad would be men that enjoy woman and alcohol. This ad could also target woman that would like to feel “sexy” when they consume alcohol.
There seems to be little wrong with this ad as long as it is viewed by the target market. Somethings this ad needs is to show where this beverage could be enjoyed, possible in a night club with beautiful woman drinking.

Advertisement 3- Toyota Automotive The last advertisement we will be looking at is one for Toyota. Here we see a young man a top a mountain participating in the extreme sport of snowboarding. This ad could entice people that love adventure, or extreme sports and those that like to travel in general.
This ad shows nothing of their product other than something you might do when using it. A change to this ad that could change the scene to an area of the world where they could show off a sports utility vehicle covered in mud with man/woman hiking to show off the toughness of their product.

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