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Critique Analysis of Crafting Strategy

In: Business and Management

Submitted By Pr01234567
Words 1498
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A Critical Review Of Crafting Strategy - Henry Mintzberg
Table Of Contents
Introduction ............................................................................................. 2 Wider Debate Of Strategy .................................................................. 2 Placing The Article In The Wider Debate.................................... 4 Strengths & Weaknesses of the article......................................... 4 Conclusion................................................................................................. 6 References................................................................................................. 7
1
Introduction
This essay will critically evaluate the article “Crafting Strategy “ written by Henry Mintzberg. The essay will evaluate the difference between deliberate and emergent strategies and will compare the article against wider debate about processes of strategy. Strengths and weaknesses of the article will be critically reviewed by comparing with previous academic journals and conclusions will be made upon findings.
Wider Debate Of Strategy
Mintzberg (1984, pp. 69) argues that “strategies can form as well as be formulated” he believes they can emerge due to an ever changing environment” In contrast Porter (1987) takes a more deliberate strategy approach he believes there are 3 types of strategies, low cost, differentiated or focus. “Strategy is the creation of a unique and valuable position involving a different set of activities”. Porter (1996) Porter believes strategy works best with a top down approach. Mintzberg (1987) argues that Porters model may only be suited to more stable markets that have been established over time. Ansoff (1987) strongly argued against Mintzbergs theory on emergent strategy, Ansoff believed strategic plans should be formulated beforehand by anticipating what...

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