...comprehensive enough to parallel a local traditional brick and mortar departmental store. They have products for both genders as well as kids. Therefore their target audience ranges from teenage students to young executives, as well as working fathers and mothers. A lady shopper, who is looking for a dress for her prom night, may come across a pair of matching heels in Zalora.sg. At the same time, she may also grab accompanying accessories such as earrings, all in one stop. Therefore the product-mix width is wide enough to cater the average shopper. All Zalora’s product categories are clearly defined. The women clothing category alone contains twenty-four sub-categories with 1300 types of dresses for ladies to choose from. In addition, there is a forum corner for shoppers to discuss on the latest fashion trends. This is an effective way to motivate purchase decisions. Zalora’s products are localised for Singapore’s tropical climate. In addition the sizes that they carry are also mainly Asian sizes. For ASOS, their Jeans sizes are specified according to UK size guide, unlike Zalora.sg who uses the American size guide which Singaporeans are more familiarized with. The product-mix length is reasonable. Competitors such as ASOS also have around three hundred brands. There are not much repeated brands within these major online retailers. Zalora.sg also has a significant mix of local brands amongst its international brands. (b) Shipping One of Zalora.sg competitive advantage is their zero-dollar...
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...articles, checking in locations/whereabouts, or playing Farmville – people participate in Facebook to stay connected, to relax, to be entertained, and to be kept informed (Bond, Ferraro, Luxton and Sands 2010, 4; Piskorski, Eisenmann and Smith 2012, 2). Some might even use it to spy on their partners, triggered possibly by romantic jealousy (Darvell, Walsh and White, 2011; Elphinston and Noller 2011, 631). Others use it as a platform to advance various social and political causes by creating public Facebook pages. Lynas is an Australian listed company with ambitions to process rare earths in Malaysia. Concerned about the carcinogenic effects of the post production waste, multiple Stop Lynas Save Malaysia (SLSM in short) Facebook pages have been created by various Malaysian green groups (Stop Lynas, Save Malaysia Facebook page, 2013). The resultant groundswell and widespread publicity on mainstream media could have well contributed to the share price slide over the last two years (Lynas Corporation Price Quotes, 2013). This case as well as the iconic Arab spring uprising in Egypt & Tunisia has clearly demonstrated the edge that Facebook has given to the small man on the street by conferring them a voice for their cause, even with limited cash (Chokoshvili 2011, 22-23). In a nutshell, Facebook is one of the top 4 new social media platforms (the others being Youtube, Twitter and LinkedIn) that allows for users to interact, influence 2 and exchange information, with...
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...number 01 InsIght Into the onlIne CapItal BerlIn With contributions from Alexander Kudlich, Ansgar Oberholz, Michael Brehm, Mathias Döpfner, Carsten Maschmeyer, Christian Reber, Jan Beckers, Fabian Heilemann, Fabian Siegel, Florian Heinemann, Ijad Madisch, Jens Begemann, Klaus Hommels, Lukasz Gadowski, Joel Kaczmarek and 85 other great minds. „ BerlIn has the most potentIal of all CItIes In europe“ peteR tHIeL * Peter Thiel, Former CEO of PayPal, first investor of Facebook and partner of the venture capital firm, Founders Fund. ENJOY BERLIN VALLEY! HUNDERT IS A PROJECT FROM BERLINVALLEY.COM DAILY NEWS FROM THE BERLIN ONLINE SCENE WHAT A gREAT FAMILY: HIRE! WE MODEL: JENNIFER IRMLER (WWW.MODEL-FABRIk.COM) PHOTO: MAx THRELFALL (WWW.THRELFALL-gOERS.DE) MAkEUP: BIANCA BENSCH (FACEBOOk.COM/BENSCHBIANCA) OUTFIT WITH FRIENDLY SUPPORT FROM PEPE JEANS (NEUE SCHöNHAUSER STRASSE) WE ARE LOOkINg FOR COOL INTERNS AND EDITORS, MALE OR FEMALE. CAREER CHANgERS WELCOMED. APPLY WITH 100 WORDS OR LESS AT PIMPMYFUTURE@WHY-BERLIN.COM the hundert Register now, and receive every issue by mail for free! introduCtion Klaus Wowereit KlauS WoWereit haS been the governing mayor of berlin Since 2001, and the longeSt Serving head of government in office of any german State. Governing Mayor of Berlin Hundert Continues as a series! We are very excited about the response that “Hundert – insight on the Online Capital Berlin” has received. Therefore...
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