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Crm Implementation

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Submitted By liusha
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PROPOSAL FOR CRM IMPLEMENTATION
AT
WeCare HOSPITAL

Contents Introduction 3 What is CRM? 3 Bibliography 4

Abstract
Customer Relationship Management (CRM) systems helps businesses to manage customer interactions more effectively and efficiently. CRM enables businesses to understand their customer’s needs and formulate the businesses strategies with careful analysis.
This paper outlines a proposal for the management in implementing a successful CRM model in WeCare Hospital, firstly giving an insight in to why businesses needs to move from business centric to customer centric way of doing business and secondly, identifying the importance to shift from the traditional CRM systems to the technologically driven CRM system.
Section I- Introduction
Customer Relationship Management is a system for managing a company’s interactions with the current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service and technical support.
It can also be considered as a strategic process merging businesses strategy and system to integrate information from different functional areas of the company (sales, marketing, finance, accounting, logistic etc.) to offer a comprehensive understanding of the customer and develop stronger relationships with them through out the customer life cycle.

According to (Lin & Yen, 2001: Ngai 2005), Swift (2001, p.12) CRM is an “enterprise approach to understanding and influencing customer behavior through meaningful communications in order to improve customer acquisition, customer retention, customer loyalty and customer profitability” 2. Businesses need to strive to sustain long-term relationships with their customers in order to maintain flexibility to adapt to their increasing demands and thus achieving life long loyalty.

CRM allows the front line staff of

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