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Crm Initiatives in Hyundai Motors

In: Business and Management

Submitted By ruchika
Words 2917
Pages 12
LOVELY SCHOOL OF BUSINESS

[pic]

TERM PAPER

OF

CUSTOMER RELATIONSHIP MANAGEMENT

ON

[pic]

SUBMITTED TO: SUBMITTED BY:

MS.YOGITA SHAINI RUCHIKA RAJAWAT

ROLL NO: A28

SEC: 1709

REG NO: 3020070011

Acknowledgement

Before we embark upon the details of this project, let me take this opportunity to express our heartiest gratitude towards the people who have provided invaluable help & support through the entire duration the project. I am thankful to our facilitator MS. YOGITA SHAINI for his continuous guidance & support.

I would like to thank her for giving us excellent suggestion and affectionate, encouraging through development of project and for devoting their precious time. We offer thanks to them for co-ordination and grateful to all our well-wishers who extended their support and for their valuable help throughout the work.

OBJECTIVE

To understand the CUSTOMER RELATIONSHIP MANAGEMENT in automotive industry (in passenger cars) & than sync it with CRM of HYUNDAI MOTORS.

INTRODUCTION OF TOPIC

To understand the real business scenario about the practice of CRM in Indian Automotive industry & than compare it with HYUDAI motors in passenger cars.

The automobile industry in India is the tenth largest in the world with an annual production of approximately 2 million units—is expected to become one of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has...

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