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Crm Systems and Implementation

In: Business and Management

Submitted By gugan10
Words 295
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These are some of the key features for which AUTOMOTIVE SECTOR applies CRMsoftware:

Sales management shares customer information between sales, serviceand parts departments

Vehicle management gives complete vehicle data along with sales,service and financial history, as well as dealer and license information andowner and contact information

Activity and e-mail management systems link e-mails with associatedcontacts, leads and opportunities

Service management increases customer loyalty by enabling consistent,personalized interaction across all customer touch points including,telephone, e-mail, Web, wireless devices and in-person meetings.

Tata Motors implemented Oracle's Siebel Automotive, a comprehensivecustomer relationship management (CRM) solution designed specifically forcompanies in the automotive industry. Seamlessly integrated with Tata Motors’dealer management system and SAP back-office applications, Siebel Automotivehas delivered significant benefits across the extended organization, includingimproved customer satisfaction, increased revenue and productivity, andreduced costs. By tightly integrating Siebel Automotive and its dealermanagement system, TATA has streamlined transactions and ensured thatdealers capture customer data as a part of their normal operations. The solutionprovides a 360-degree view of customers to the extended organization, withappropriate visibility controls to ensure that one dealer is not privy toinformation from another. To further enlist dealer support, Tata Motors involveddealers throughout the solution configuration and deployment process.“Integrating Siebel Automotive with our dealer management system ensuredthat our dealers would immediately see the value in the solution,” Sreenivasanexplains. “This has helped us overcome the usual resistance to change and gainrapid acceptance from our dealers.” Siebel…...

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