...Crocs, do you know about them? Of course, yes. Most of us have already known about Crocs. Maybe we have at least a pair of Crocs at home. Why do we like to use Crocs? Is it because it’s idiosyncratic use? Or is it fashionable? For me, Crocs are very comfortable and they are also following the modern in market. What do you know about Crocs? You will answer that I know about Crocs’ products. But I guess that most of us do not about Crocs’ history. That’s why, I want to introduce about Crocs to you all. Crocs appear in July 2002, in Boulder, Colorado. We can say that the inventors of Crocs are George Boedecker, Scott Seamans, and Duke Hanson. They decided to develop and manufacture shoes that are produced by Foam Creations, Inc. Foam Creations, Inc. produced plastic spa shoes. George and his friends developed the shoes into boating or outdoor shoes. Why were they called boating shoes? Because of it’s slip-resistant and non-marking sole. The first product of Crocs Company is Beach Model Crocs. Crocs Company introduced it’s first product in November 2002 at Florida Boat Show and sold out in two days. They provided 200 pairs of the first Crocs shoes. After selling out that day, he realized that he had something with a lot of potential. What do crocs make from? It is made from a material named croslite. Crocs Company has already bought Foam Creations, the company that developed and produced croslite, in 2004 along with the right to the croslite material. That was the first company...
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...Consumer Behaviour Report Crocs : A brand in need of repositioning in India. Sushree Panda FT13180 • Section A • Great Lakes Institute of Management, Chennai 1 TABLE OF CONTENTS Introduction................................................................................................................03 Crocs in India : To reposition or not? ............................................................................04 The best way to reposition ...........................................................................................06 Conclusion.................................................................................................................07 References..................................................................................................................08 Sushree Panda • Consumer Behaviour Report • Great Lakes Institute of Management 2 INTRODUCTION You know your brand needs a repositioning when a fashion consultant like Tim Gunn makes a statement "...the Croc - it looks like a plastic hoof. How can you take that seriously?" Well, being taken seriously is definitely not what CROCS INC. is looking for as the brand itself stands for innovation, fun and comfort for the people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Crocs introduced an innovative shoe made of a revolutionary material called Croslite. The technology was unique as it allowed the shoe to perform both on land...
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...Company Overview – Crocs, Inc. Crocs, Inc. (“Crocs”, the “company”) is a designer, manufacturer and distributor of footwear and accessories for men, women and children. Crocs began in 1999 as a limited liability company and later incorporated as a Delaware corporation in June 2005 before completing an initial public offering in February of 2006. The company’s primary products utilize a proprietary closed cell-resin, called Croslite. The major of the company’s products consists of footwear but Crocs also sells accessories and apparel. The company currently sells their products in more than 90 countries, mainly in the Americas, Asia, and Europe, through domestic and international retailers and distributors and directly to end-user consumers through their company-operated retail stores, outlets, kiosks and webstores. Crocs first introduced a single style clog in 2002 which was offered in six colors. The company since has expanded and currently offers of a wide product line of footwear, including boots, sandals, sneakers, mules and flats, which are made of leather and textile fabrics as well as Croslite. A key competitive advantage of the company’s footwear is the use of the Croslite material, which is uniquely suited for comfort and functionality. Croslite is extremely lightweight, comfortable and non-marking while also being water resistant and virtually odor free. The unique characteristics of Croslite enabled the company to offer consumers a shoe unlike any other footwear...
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...outdoor/hiking boots) * Children’s athletic footwear (Incl sneakers & outdoor/hiking boots) Crocs footwear product range is divided into 3 categories: everyday, style and sport. From the everyday category, Crocs started in the Men’s, Women’s and Children’s footwear segment. Through its style category, which includes various dress shoes, Crocs is present in the Women’s Footwear and Men’s Footwear segment. Crocs expanded its Croslite products to include a variety of new styles and products and have extended product reach through the acquisitions of new brnads Jibbitz, YOU, Bite nd Ocean Minded. With the acquiring of Jibbitz, which produces unique charms specifically suited to fit into Crocs shoes, Crocs expanded into the Children’s footwear market. Through Ocean Minded, which produces sandals primarily for the beach, action and adventure market, Crocs deepened its presence in the Women’s, Men’s and Children’s footwear segment. By way of acquiring Bite, a manufacturer of performance shoes and sports sandals sold worldwide in five categories, including golf, adventure, healthy lifestyle, travel and watersports, Crocs within the sports category added the Athletic Footwear segment for Women, Men and Children to its target market. Closing out is YOU by CrocsTM, a women’s fashion line that combines the comfort of Croslite with fashionable styles, which strengths crocs...
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...Crocs, Incorporated is a global company that produces and retails footwear and apparel; their current corporate level strategy has been to diversify into related industries, while utilizing existing distribution channels. Because the footwear industry is volatile, and consumer trends, disposable income and other economic factors influence demand, we recommend that Croc’s explore unrelated industries, so that they may diversify that risk. Though the company enjoyed record profits in 2007, many of these environmental factors adversely impacted the company’s financial and strategic position. In order to most successfully diversify, we recommend that Crocs, Incorporated partner with a well-established firm in another industry. Since Croc’s patented Croslite material has many uses and advantages, the company should leverage that material in whatever industry it chooses to compete. We recommend that Crocs enter into a joint venture with Inter IKEA Systems BV and create a co-branded patio-furniture line to be sold in IKEA retail centers. Crocs, Inc designs, manufactures, and retails footwear and apparel for men, women, and children. The company’s mission statement is to bring profound comfort, fun, and innovative footwear to the world’s feet. The company’s core product is the Crocs sandal, a shoe made of its patented Croslite material. The current financial position of the company is relatively weak compared to other industry competitors, and its strategic position is not effective...
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...Croc’s Operational Case Study Jeff S. Escher Herzing University – Madison, WI Dr. Armando Salas-Amaro 20 October 2013 Croc’s Operational Case Study Introduction In examining, the case study on Crocs; it displays an overview of the company’s objectives in operations to include the supply chain. This examination reveals the success behind how the company thrives in times when others are unable. Part of Crocs leading objectives and primary function is to reinvent the supply chain to provide less shortages and increase awareness and customer satisfaction. This paper will outline a brief overview of company history, Crocs two primary core competencies and in which manner do they exploit them; continued evaluation will cover vertical integration, acquisition, or product extension growth. Further discussion consists of company production and inventory as well, as how margins affect their decisions. History and a Foundation for Core Competencies Lyndon Hanson, Scott Seamans, and George Boedecker created Crocs, INC. in 2002 out of Boulder Colorado. The idea came from a trip taken by the three, where one of them had purchase a pair made from a company out of Canada. The decision to start a business selling the shoes was realized after they leased a warehouse in Florida; when sales took off, they contacted Ronald Synder a college friend who which was employed for Flextronics (electronics manufacture) in an executive position. The addition of Snyder was positive as he helped...
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...This case discusses the astounding growth of Crocs, Inc., a manufacturer of plastic shoes, from 2003 through early 2007. Much of the company’s growth was made possible by a highly flexible supply chain which enabled Crocs to build additional product within the selling season. The normal model used within the fashion industry was to take orders well in advance of each selling season, and produce to those orders, with relatively little additional production. If demand was far in excess of this production, there would be stockouts and the company would lose the ability to capture revenue for that season. The product might, or might not, be in fashion the following year, when production would again be based on pre-season orders. Crocs’ ability to build additional shoes within the season enabled it to take advantage of strong customer demand, resulting in the company filling in-season orders totaling many times that of the initial pre-booked orders. The case describes the Crocs supply chain. It asks students to assess the company’s core competencies and how those can be exploited in the future. The case was revised in March 2011 to present information on the company’s results in 2007 and prepare students for discussions of problems would face in 2008 (covered in the B and C cases). Crocs: Revolutionizing an industry’s chain model for competitive advantage Executive Summary: Crocs, Inc. experienced astonishing growth within a short period of time and managed its highly...
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