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Crohn's And Colitis Canada Case Study

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What is Crohn’s and Colitis Canada?
Crohn’s and Colitis Canada is a national, volunteer based organization that was created to collect funds and raise awareness for Crohn’s Disease and Ulcerative Colitis. After accompanying their ill son to a plethora of doctors who could not diagnose him, a Canadian couple started to research different diseases that could have led to their son’s deterioration. Marilyn Finkelstein, second from left, at PACE, which is improving patient care through Crohn’s and Colitis Canada

After three years, they discovered that Crohn’s Disease was the culprit. In an attempt to help their son, and anyone else who was suffering from the disease, Marilyn and Albert Finkelstein started selling fruitcakes in an effort to fundraise …show more content…
The first foundation meeting was held in Marilyn Finkelstein’s basement, in Toronto, Ontario. The Toronto chapter now serves as the headquarters for the foundation, and is partnered with institutions such as SickKids Hospital, and the University of Toronto.

Dr. Croitoru, lead researcher of the GEM project at the University of Toronto

Simcoe County Chapter Closer to home, the Simcoe County chapter is responsible for fundraising and spreading awareness in the Simcoe Muskoka region, and holds its monthly meetings at Travelodge in Barrie. The Barrie chapter has substantially increased the awareness surrounding Inflammatory Bowel Disease through advertisements and schools campaigning for the cause. Since the establishment of the Barrie chapter, many fundraising events have stemmed off of this branch, such as Crohn’s and Colitis Hockey Tournament, and the Gutsy …show more content…
The foundation has established a summer camp for children with IBD, titled Camp Got2Go, which provides ostracized kids with a sense of belonging and acceptance.

Campaign photo for Camp Got2Go, organized by Crohn’s and Colitis Canada

Barrie’s Impact
Through donations, fundraising, and local sponsorship, our community has been massively successful in contributing funds towards IBD research. Many local radio stations also sponsor fundraising events, and advocate for the cause. Crohn’s and Colitis Hockey Tournament, a Barrie organized event, is one of the largest city wide fundraising events, raising approximately $45 000 over the past 4 years. Crohn’s and Colitis Hockey Tournament Barrie: Play For A Cause

Future Plans
Crohn’s and Colitis Canada has an outstanding vision for the upcoming years, and their five priorities set up a precise strategic plan.
Crohn’s and Colitis Canada’s strategic action plan for

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