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Cross Cultural Communication

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TITRE DU LIVRE
LO R E M I P S U M

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CASE STUDY: A TAKEOVER
CROSS-CULTURAL COMMUNICATIONS

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To benefit from this takeover, I recommend to Swiss Foods the following. Buying an existing business, means often an old one, in this case the company bought is traditional. I advise to invest large amounts in updating the production processes. On the one hand, that will help to convince your team that, the takeover is not a disaster, but it could actually lead to a brighter future. But I advise to wait at least three years before making any major changes and give the time to everybody to get used to the new organization. The key during a transition is to ensure that everyone feels included in the new organization. I recommend to promote a local manager to a position of authority in the company. The goal here is to manage expectations as with most strategies in business, the key is managing expectations in order to avoid an immediate drop in morale. As Swiss Foods will involve locals in the takeover, They will feel more secure. After, they have to make sure local managers have as much contact as possible with your head office. To maintain the communication, apply the right strategy and also make them feel that tey are a part of a team. I will also recommend to begin to use the brand names in the international product range, to promote internationally the takeover and to give a legitimacy to Birch Co. The other recommendations that I consider less important are: - Keep the local press out of teh factory. Swiss Foods have to communicate, to make clear the reason why they bought, express their vision and their plan for the people.
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-Launch a campaign to help local people and workers get to know your company better. There is no need to make promotion about Eagle food, which is only a part of the multinational and well-known Swiss Foods. - Make sur your...

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