Free Essay

Crowd Sourcing

In:

Submitted By darylj21
Words 647
Pages 3
Daryl Jacobs

Marketing Subject

Ms. Phyllis Katz

Marketing Cluster

In crowd sourcing, you can outsource the task to not only a small group of person, but also tens of thousands of people. That’s the genuine advantage of the crowd sourcing, bringing in mass intelligence to solve problems of all kinds with affordable price. Jeff Howe coined the term “crowd sourcing” back in 2006, in a Wired article, which described a new way of sourcing people who are willing to help or work on a project. Enough people with sufficient time can transform into a lot of available manpower. For small, manual tasks such as tagging vast amounts of photos, instead of outsourcing to a large company, it’s more feasible and affordable to use a crowd-sourcing marketplace. Crowd sourcing is often used for translation service. For instance, Face book has been using crowd sourcing to translate its website into different languages since 2008. Wikipedia can be categorized as crowd sourcing as well: an encyclopedia written by people from all over the world, professionals and amateurs alike. Crowd sourcing has been with us for a while and now, it just got a catchy name. Companies nowadays not only employ Research and Development (R&D) teams, but also list the problems they’re working on to the public as an attempt to get help from anyone. Certain companies even offer huge prizes for solving a problem on crowd sourcing site like InnoCentive, and the cost is fairly cheap compared to employing a huge R&D team. Crowd funding: Projects are funded by a large group of people, like most charity events. Kickstarter is a great example, which millions of dollars are funded into all kinds of projects from movies to gadgets with all the funds coming from people interested in supporting the project.
Crowd sourced design: Projects are funded for a large group of people to design something, for example, a website. This has the negative effect of “too many chefs in the kitchen”. However, there have been many successfully crowd sourced designs, one of the most famous ones being the Rally Fighter car, which was designed by the community and built by a company called Local Motors.
Crowd wisdom: Where users ask questions in front of a large pool of people willing to answer, like Yahoo Answers. A more serious form of crowd wisdom can be found at InnoCentive, which is a community where large corporations post technical or scientific problems to people who can help to solve the questions. Using crowd sourcing brings some genuine advantages to companies and individuals looking to complete defined tasks with price. The main attraction so far has been its fairly lower price, compared to the price for hiring a dedicated professional. Also the best thing with the low price is the high number of people who are ready to work for you anytime. As with all things, there are disadvantages, and interestingly the main disadvantage mirrors the main advantage: cheap labor results less credible product, compared to professionals. You pay professionals for their expertise, experience and dedicated spirit, but you buy labor for completing simple tasks. Any task considered above simple is risky for crowd sourcing.
With the crowd sourcing also comes the issue of management. In most cases you have to manage a large scale of workers, which pretty much waste more of your time for management instead of solution. Besides, it’s difficult for collaboration between crowd members as they compete with each other in nature. Worst of all, there’s no contract in most crowd sourcing cases. Workers can run anytime they want, and your design might be reused in anytime.

Now we know they are advantages and disadvantages of using crowd sourcing, but in the end, it all comes down to two things: what your problem is, and how much you are willing to pay for the solution.

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