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Hickory Ridge Golf Club Case Study
Greg Hamilton purchased the Hickory Ridge Golf Club in 1988. This publicly nine-hole golf course was located in Columbia, South Carolina. HRGC initially opened in 1957 as an 18-hole, par-71 golf course by a family who go by the name Williams and who also owned the land it sat upon. Williams’s family sold the course in 1964; the business had been exchanged between many purchasers before getting cut back to a nine-hole 35-par course by the McAlister’s. The McAlister’s who were in the construction business brought the golf course in 1978 making major renovations to the course. McAlister had not sufficiently maintained the clubhouse or the course adequately while in ownership of the land; he took the “back nine” and built a housing development as well. When Hamilton purchased his life-long dream of owning a golf course, he inherent a business in need of major fairway repairs, inefficient equipment, one old tractor, mowers in vital condition, and also former employees. Mr. Hamilton began his repairs with building an office in the back of the clubhouse. He also purchased 12 used club car electric carts, the pond was refurbished, he installed a pro shop, updated the snack bar with hot meals and alcohol beverages, purchased an 30 horse-power pump irrigation system on all the greens and on 5 of the 9 fairways. He also revamped and filled turf grass that was eroded and structured prices. Mr. Hamilton assigned two men both with many years of experience and knowledge of the golf industry to help refurbish HRGC. John Clayton was grass keeper his job was to maintain the greens, fairways, and rough but not limit to. Harold Valentino was the architect and mechanic his job was to apply his chemical and agronomist abilities to improve the business. A marketing research project survey was conducted on April of 1989 by the University of...

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