Premium Essay

Crown Creative Co - Challenging the Future

In: Business and Management

Submitted By kr1s7y
Words 3917
Pages 16
Crown Creative Co - challenging the future(

Introduction Fusahiko Yoshino, the young Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool" guy exploring the fashion world, a person whose mission was to keep abreast of the ever-changing fads of Tokyo. "The people in the streets are very creative and we have to be even more," Fusahiko thought while entering the office. He was still wondering whether to take the risk of launching his own newly designed brand or to rely on the world known fame of Kangol. Company background

The history of Crown Creative Co. started in 1981, when Crown Fancy Goods Co. Ltd was established by Tokiyoshi Yoshino. Crown was set up to design, produce, sell and distribute stationery and plastic products. The company soon expanded its operation due to orders placed by Coca Cola for long-term supply of stationery. This first success was caused not only by the company’s capability to meet high quality requirements of its clients but also to the negotiation skills of Takiyoshi who managed to strike several mutually beneficial licensing contracts. That’s why he decided to establish his own licensing company and started operation as a licensee of brands for stationery and small goods.

In the early 1990s a few companies in Tokyo had acquired knowledge and expertise in handling the complex matters of brand management. The market for imported branded products in Japan was growing fast and famous brand companies from Europe and USA did not know how to approach that attractive...

Similar Documents

Premium Essay

International Management

...Crown Creative Co - challenging the future( Introduction Fusahiko Yoshino, the young Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool" guy exploring the fashion world, a person whose mission was to keep abreast of the ever-changing fads of Tokyo. "The people in the streets are very creative and we have to be even more," Fusahiko thought while entering the office. He was still wondering whether to take the risk of launching his own newly designed brand or to rely on the world known fame of Kangol. Company background The history of Crown Creative Co. started in 1981, when Crown Fancy Goods Co. Ltd was established by Tokiyoshi Yoshino. Crown was set up to design, produce, sell and distribute stationery and plastic products. The company soon expanded its operation due to orders placed by Coca Cola for long-term supply of stationery. This first success was caused not only by the company’s capability to meet high quality requirements of its clients but also to the negotiation skills of Takiyoshi who managed to strike several mutually beneficial licensing contracts. That’s why he decided to establish his own......

Words: 3917 - Pages: 16

Premium Essay

Innovative Changes and Managing Evolving Generations

...Innovative changes and Managing Evolving Generations Wayland Baptist University Management 5305 Organizational Theory Course Instructor: Dr. William Cojocar, Ph.D. Herlinda Sifuentes (January 31, 2012) Abstract Building a culture for Innovation, creativity, smart technology, non-traditional work environment, business management and new strategies sum up the focus of innovation in todays’ competitive changing world . Todays’ economy brings opportunities, moves quickly, and marks innovation as the only way to stay ahead of fast-moving developments and increasing competitive pressures. In their book “Innovation, The Five Disciplines for Creating What Customers Want” Curtis Carlson and William Wilmot (2006) provide a developed disciplined process of innovation. This paper will analyze challenges the business environment faces in developing new ways to lead, inspire creativity, innovation, and challenges in managing the evolving generational gaps in the workplace. Introduction For organization be successful in the current business world is not an easy task. A strong Corporate culture and efficient leadership is essential to face challenges that are presented by competitors and the changing environment. Todays’ organizations must keep themselves open to creativity and continuous innovation, not only to prosper but merely to survive in a world of disruptive change and increasingly stiff competition. These challenges usually make an organization......

Words: 4194 - Pages: 17

Free Essay

Innovation Audit

...Motivating Creativity in Organizations: O N DOING WHAT YOU LOVE AND LOVING WHAT You Do Teresa M. Amabile A rthur Schawlow, winner of the Nobel prize in physics in 1981, was once asked what, in his opinion, made the difference between highly creative and less creative scientists. He replied, "The labor of love aspect is important. The most successful scientists often are not the most talented. But they are the ones who are impelled by curiosity. They've got to know what the answer is."' Schawlow's insights about scientific creativity highlight the importance of intrinsic motivation: the motivation to work on something because it is interesting, involving, exciting, satisfying, or personally challenging. There is abundant evidence that people will be most creative when they are primarily intrinsically motivated, rather than extrinsically motivated by expected evaluation, surveillance, competition with peers, dictates from superiors, or the promise of rewards.^ Interestingly, this Intrinsic Motivation Principle of Creativity applies not only to scientific creativity, but to business creativity as well. Often, financial success is closely tied to a passion for the work itself. Michael Jordan, who by the mid-1990s was the most financially successful basketball player in history, insisted on a "love of the game" clause in his contract—securing for him the right to play in "pick-up" games whenever he wished. Robert Carr, a primary developer of the first pen computer, was......

Words: 8565 - Pages: 35

Premium Essay

Test

...Final Report Jan Berry Reducing Bureaucracy in Policing Advocate October 2010 Contents Executive Summary 1 Risk (Good Decision Making) 7 Governance Accountability & Performance 10 Continuous Improvement 15 Criminal Justice System 17 Key Processes 24 Technology 29 Reducing Bureaucracy Practitioners Group 31 Executive Summary Introduction Sir Ronnie Flanagan likened bureaucracy to cholesterol; there is both good and bad. The police service is accountable and records need to be kept. Some bureaucracy, enough to run an efficient and effective police service is necessary, but extra layers of bureaucracy have been created to meet the demands of scrutiny and quality assurance, in times when budgets are being cut, the question needs to be asked, what is affordable? Where the requirement to record becomes more important than the quality of the investigation, the balance is wrong. And when quality assurance is more about complying with a set of rigid rules than achieving a successful outcome the balance is also wrong. The checks should not outweigh the balances. Recognition of the negative impact excessive bureaucracy creates has long been understood. Previous Chief Inspectors of Constabulary, Sir David O'Dowd and Sir Ronnie Flanagan both made a series of recommendations aimed at reducing unnecessary bureaucracy and prepared costed business plans for change. The reports received considerable support across......

Words: 14153 - Pages: 57

Premium Essay

Apple Case

...Hewlett-Packard as the world’s largest vendor of personal computers, thanks to booming demand for its tablet computer, which helped drive global industry sales to 120 million, up 16 per cent from the same period a year earlier.2 The Cupertino, California-based company’s sales of 15.4 million iPads and 5.2 million Macintosh computers accounted for 17 per cent of total shipments. Apple, which also sold 37 million iPhones during the threemonth period, generated cash flow over US$17.5 billion in Q4, when profit more than doubled to a record US$13 billion on record revenue of US$46.33 billion.3 These results represented one of the most sensational quarterly showings in corporate history, a fitting testimonial to the leadership of company co-founder Steve Jobs. As pointed out by Ben Bajarin, director of consumer...

Words: 5670 - Pages: 23

Premium Essay

Case 4

...P R E FAC E W elcome to the evolving world of organizational behaviour! Social networks and virtual teams are replacing committee meetings. Knowledge is replacing infrastructure. Values and self-leadership are replacing command-and-control management. Companies are looking for employees with emotional intelligence and team competencies, not just technical smarts. Diversity and globalization have become challenges as well as competitive opportunities for organizations. Co-workers aren’t down the hall; they’re at the other end of an Internet connection located somewhere else on the planet. Canadian Organizational Behaviour, Seventh Edition is written in the context of these emerging workplace realities. This edition explains how emotions guide employee motivation, attitudes, and decisions; how values have become important for guiding workplace behaviour; how self-concept influences employee motivation, team cohesion, leadership, and behaviour; and how appreciative inquiry has become an important strategy for changing organizations. This book also presents the new reality that organizational behaviour is not just for managers; it is relevant and useful to anyone who works in and around organizations. Canadian and Global orientation Canadian Organizational Behaviour, Seventh Edition is written by Canadians for Canadians. It includes several Canadian cases, is anchored by Canadian and global scholarship, and is filled with Canadian examples of organizational behaviour in...

Words: 11430 - Pages: 46

Premium Essay

Interbrand-Best-Global-Brands-2013-Report

...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed.......

Words: 44812 - Pages: 180

Premium Essay

Biz Terms

...Toyota and Why It Is So Successful Robert B. Austenfeld, Jr. (Received on May 10, 2006) 1. Introduction The purpose of this paper is to describe one of the most successful companies in the world and explain the reasons for that success. Fortune magazine’s February 20, 2006 edition featured this headline on its cover: “The Tragedy of General Motors” and a story of GM’s woes by Carol J. Loomis. Two weeks later, Fortune’s next edition on March 6, 2006 had this headline on its cover: “How Toyota Does It: The Triumph of the Prius.” This stark contrast is typical of the stories circulating in the media these days. At a time when a company that was once admired and for many years held the lofty position of the world biggest automaker appears on the brink of bankruptcy1), Toyota is about to overtake it in global sales this year (O’Dell, 2005). Why is Toyota continuing to thrive at a time when other carmakers are struggling to survive? At the outset I would like to acknowledge the main source for much of the information in this paper: The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer by Jeffrey K. Liker (2004). This paper is organized as follows: 1. 2. 3. 4. Introduction The history of Toyota The Toyota Way Summary and conclusion 1) As of May 2006 GM was still struggling to stay out of bankruptcy. Papers of the Research Society of Commerce and Economics, Vol. XXXXVII No. 1 2. The History of Toyota For organizational convenience I will......

Words: 18553 - Pages: 75

Premium Essay

Hhcfsd

...Toyota and Why It Is So Successful Robert B. Austenfeld, Jr. (Received on May 10, 2006) 1. Introduction The purpose of this paper is to describe one of the most successful companies in the world and explain the reasons for that success. Fortune magazine’s February 20, 2006 edition featured this headline on its cover: “The Tragedy of General Motors” and a story of GM’s woes by Carol J. Loomis. Two weeks later, Fortune’s next edition on March 6, 2006 had this headline on its cover: “How Toyota Does It: The Triumph of the Prius.” This stark contrast is typical of the stories circulating in the media these days. At a time when a company that was once admired and for many years held the lofty position of the world biggest automaker appears on the brink of bankruptcy1), Toyota is about to overtake it in global sales this year (O’Dell, 2005). Why is Toyota continuing to thrive at a time when other carmakers are struggling to survive? At the outset I would like to acknowledge the main source for much of the information in this paper: The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer by Jeffrey K. Liker (2004). This paper is organized as follows: 1. 2. 3. 4. Introduction The history of Toyota The Toyota Way Summary and conclusion 1) As of May 2006 GM was still struggling to stay out of bankruptcy. Papers of the Research Society of Commerce and Economics, Vol. XXXXVII No. 1 2. The History of Toyota For organizational convenience I will......

Words: 18553 - Pages: 75

Premium Essay

Dance

...and guidance has been produced to support the profession with the delivery of courses which are either new or which have aspects of significant change within the new national qualifications (NQ) framework. The advice and guidance provides suggestions on approaches to learning and teaching. Practitioners are encouraged to draw on the materials for their own part of their continuing professional development in introducing new national qualifications in ways that match the needs of learners. Practitioners should also refer to the course and unit specifications and support notes which have been issued by the Scottish Qualifications Authority. http://www.sqa.org.uk/sqa/34714.html Acknowledgement © Crown copyright 2012. You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ or e-mail: psi@nationalarchives.gsi.gov.uk. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. Any enquiries regarding this document/publication should be sent to us at enquiries@educationscotland.gov.uk. This document is also available from our website at www.educationscotland.gov.uk. Contents Mind map of educational relevance 4 Exploring stimuli 5 Discovering your......

Words: 6454 - Pages: 26

Premium Essay

Global Brand

...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership......

Words: 44781 - Pages: 180

Premium Essay

Starbucks: Delivering Customer Service

...― 109 ― Toyota and Why It Is So Successful Robert B. Austenfeld, Jr. 1) As of May 2006 GM was still struggling to stay out of bankruptcy. (Received on May 10, 2006) 1. Introduction The purpose of this paper is to describe one of the most successful companies in the world and explain the reasons for that success. Fortune magazine’s February 20, 2006 edition featured this headline on its cover: “The Tragedy of General Motors” and a story of GM’s woes by Carol J. Loomis. Two weeks later, Fortune’s next edition on March 6, 2006 had this headline on its cover: “How Toyota Does It: The Triumph of the Prius.” This stark contrast is typical of the stories circulating in the media these days. At a time when a company that was once admired and for many years held the lofty position of the world biggest automaker appears on the brink of bankruptcy 1) , Toyota is about to overtake it in global sales this year (O’Dell, 2005). Why is Toyota continuing to thrive at a time when other carmakers are struggling to survive? At the outset I would like to acknowledge the main source for much of the information in this paper: The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer by Jeffrey K. Liker (2004). This paper is organized as follows: 1. Introduction 2. The history of Toyota 3. The Toyota Way 4. Summary and conclusionPapers of the Research Society of Commerce and Economics, Vol. XXXXVII No. 1 ...

Words: 18612 - Pages: 75

Premium Essay

Human Resource Management

... - Vikram Reddy, GM Four Seasons Hotel Jakarta (Session 16) Topic: Four Seasons Global Strategy Background Companies today confront an increasing array of choices of markets, of locations for value adding activities, and of modes of crossing borders. This course focuses on the international dimensions of strategy and organization, and provides a framework for formulating strategies in an increasingly complex world economy, and for making those strategies work effectively.  Operation in an international environment gives the manager access to new markets, additional natural resources, and low-cost-factor endowments. More importantly, it opens up new sources of ideas and knowledge to stimulate future innovation. Above all, global markets provide a vast new source of the scarcest of all corporate resources: management talent. On the other hand, these new opportunities present the challenges of managing in more complex, diverse, and uncertain circumstances. Students will learn about...

Words: 6165 - Pages: 25

Free Essay

Examining Meritocracy & Elitism in Singapore

...I.                    INTRODUCTION   Singapore has always taken pride in being a meritocracy and its embrace of meritocracy has been the cornerstone of the nation’s success story. Over the years, Singapore’s meritocracy has emphasised on “equality of opportunity” over “equality of outcomes”;  shaping a relatively level playing field where the most capable and hardworking individuals regardless of ethnicity or social classes have  an equal opportunity to rise to the top. While the State has always heralded the success of meritocracy, the systemic flaws and failures that were once side-lined in the public eye are becoming increasingly prevalent and visible today.   This paper on “Examining Meritocracy and Elitism in Singapore” serves to explore the inherent contradictions within the concept of meritocracy and investigate the systemic failures arising from the dissonance caused by how meritocracy is practised in Singapore where the inevitable social and income inequalities results in an elitist system which perpetuates itself. The central research question is how meritocracy shapes the Singapore elite and in turn how the elite shapes meritocracy in the country. In this paper, the elite is defined as the class of English-educated Singaporeans who subsequently rises to the top as the political and bureaucratic elite, unless otherwise specified. This paper will discuss how the elite accumulates an increasing degree and concentration of influence which allows them to consolidate...

Words: 5135 - Pages: 21

Premium Essay

Sir Fazle Hasan Abed

...Introduction Sir Fazle Hasan Abed is a social worker and the founder and chairman of BRAC, the largest NGO in the world. Fazle Hasan Abed was born in 1936 into a landed family in Baniachong in Bangladesh’s Habiganj district. Fazle Abed's father and his three uncles were adopted by Syed Shamsul Huda, who was one of the most influential personalities in Calcutta. Under Syed Shamsul Huda's direction, Fazle Abed's father Syed Mustafa Ali and his three uncles received education from the prestigious St. Xavier's College, Calcutta. However Fazle Abed's family moved out of Calcutta and he matriculated from Pabna Zilla School and went on to complete his higher secondary education from Dhaka College. Then He left home to attend Glasgow University, where, and in an effort to break away from tradition and do something radically different - he studied Naval Architecture. Later he joined the Chartered Institute of Management Accountants in London. The 1971 Liberation War of Bangladesh had a profound effect on him, then in his thirties, a professional accountant who was holding a senior corporate executive position at Shell Oil. The war dramatically changed the direction of his life; he left his job and moved to London to devote himself to Bangladesh's War of Independence. There, he helped to initiate a campaign called "Help Bangladesh" to organize funds to raise awareness about the war in Bangladesh. Fazle Hasan Abed, the founder and chairperson of the world's largest NGO, he......

Words: 7600 - Pages: 31