...to increase money which in turn would increase shareholder value. To put it differently, Corporate Financial Responsibility has been the driving force of most business, if not all. However, in the recent decade the driving force was redefined as Corporate Social Responsibility, which covers all social, financial and environmental responsibilities. 1.1 Corporate Social Responsibility Sir Geoffrey Chandler defines corporate social responsibility (CSR) as conducting transparent business practices that are based on ethical values, compliance with legal requirement, and respect for people, communities, and the environment. According to the Social Responsibility of the Businessman, CSR is defined as “the obligations of business to pursue those policies, to make those decisions or to follow those lines of action which are desirable in terms of the objectives and values of our society” (Bowen, 1953). 2.0 The potential of CSR in creating sustainable development The previous driving force had a great potential of exploiting the sustainability of this world at large. This is solely because when a company’s only purpose is to maximize profit at any economic, environmental or social cost. According to the Brundtland report sustainable development is interpreted as the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. The definition given by Brundtland report is built under two main concepts; needs and limitation...
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...CSR LEGISLATION: DISRUPTIVE CHANGES IN BUSINESS & IMPACT ON RESPONSIBLE BUSINESS Abstract A recent news article which appeared in The Hindu paints a grim picture about how income is skewed in favor of the 1% of the population who control as much as 50% of the wealth of our country [1] These figures at the bare minimum point to the social inequity that prevails in the economic situation of our country (seen from a different angle, a reminder that Corporate Responsibility among Indian Business Houses has not matured or their participation in alleviating poverty has been minimal vis a vis government spending), validating the fact once again that the CSR legislation as enacted in the parliament, is indeed justified if not absolutely necessary, under Indian context. This happened despite impressive gains made by private sector financially leveraging the reforms in the ensuing years. It would also be not be inappropriate to conclude that such government oversight like the CSR legislation was required post 1990 reforms, which allowed more private sector participation and the role of Government diminishing over a period of time especially in social sector, when compared to pre 1990s period [2]. Government’s role becomes important in the new paradigm, wherein it plays the role of enabler instead of chief actor, making the legislative interventions like the CSR act, to sectors from which it has vacated. This drives the Companies to view CSR as a strategic goal, to be achieved by effective...
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...Strandberg Consulting MAY 2009 CSR and HR Management Issue Brief and Roadmap 2 ISSUE BRIEF AND ROADMAP OBJECTIVE • To understand the foundational elements that need to be in place to foster a high performance CSR (corporate social responsibility) organization and develop a framework or roadmap for firms wishing to become a high performing CSR organization. AT A GLANCE • Human resource professionals have a key role to play to help a company achieve its CSR objectives. Employee involvement is a critical success factor for CSR performance. Human resource managers have the tools and the opportunity to leverage employee commitment to, and engagement in, the firm’s CSR strategy. • High performing CSR organizations foster a culture of CSR and fully integrate CSR throughout their operations, rewarding and incentivizing CSR decisions and initiatives. • Employees prefer to work for organizations aligned with their values; thus, incorporating CSR into the employee brand can enhance recruitment and retention, particularly in tight labour markets. • CSR can be applied to the HR toolkit, resulting in a roadmap or pathway for human resource practitioners to follow who wish to contribute to the achievement of their organization’s sustainability and business aspirations, thereby improving social and environmental conditions locally and globally. CSR and HR Management Issue Brief and Roadmap 3 CSR and HR Management Issue Brief and Roadmap 4 CSR and HR Management Issue Brief...
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...CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Coca-Cola 1 Coca-Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Potable water for communities is a key element of a safe and healthy lifestyle. Access to potable water for drinking, cooking and cleaning is a basic need for everyone, but in many parts of the world, safe water is still a dream. It is predicted that over the course of the next 20 years, the situation will become worse, as more water resources are contaminated or disappear while the water needs of a growing population will only increase. In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated 40%...
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...environment issue………………………………………………….…........6 CSR and Environmental Sustainability………………………………………………..8 Economic performance………………………………………………………………...9 Sustained competitive advantage………………………………………………….....10 Recommendations........................................................................................................12 References……………………………………………………………....13 Appendix A…………………………………………………………….14 Appendix B…………………………………………………………….17 Appendix C…………………………………………………………….18 Executive summary The Coca-Cola Company is the world’s largest non-alcoholic drinks company, controlling over 21% of soft drinks off-trade RTD volumes. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five non-alcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other Soft drinks company. In this report, we are working toward expanding our sustainability reporting on topics that are most important to Company and stakeholders. We include increased our discussion of stakeholder engagement, GRI & UN compact, Issues on social and environment, CSR and Environmental Sustainability, Economic performance, Quality of Management, Sustained competitive advantage and give some recommendations to help Coca Cola company to improve more sustainability goals.to We strive to focus our reporting and our efforts on our most material issues. However, we are working toward continuously improving our data and data collection...
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...competition and business rivalries started taking heavy toll on the quality, transparency, environment and the society in general endangering the peaceful coexistence of business and society. The businesses houses started realizing that they would have to rise over and above the profitability and take care of all those associated with their survival in the society directly or indirectly. This realization resulted into the concept of Corporate Social Responsibility (CSR). This research paper moves around developing an understanding about the corporate social responsibility (CSR), delving into its concept and finding out its scope taking the case study of the TATA Group under Mr. Ratan Tata who has exemplified the sense of responsibility towards the upliftment of common masses and protection of the environment and development of the nation. Keywords: Corporate citizenship, Corporate social responsibility, Employee, Productivity, Profitability, Society, Stakeholders. I. Introduction 1.1 Literature Review The concept of CSR originated in the 1950‘s in the USA but it became prevalent in early 1970s . At that time US had lots of social...
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...University POTCHEFSTROOM E-mail: Elbe.Kloppers@nwu.ac.za Elain.Vlok@clover.co.za Although corporate social responsibility (CSR) or corporate social investment (CSI), the term preferred by most South African businesses, has been studied from the 1950s, up to date no universally accepted definition has been formulated. However, the basic concepts put forward in the definition of the World Business Council for Sustainable Development (WBCSD) (2000) are generally accepted as forming the core of CSR. This definition explains that CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families, as well as of the local community and society at large. The South African government’s definition of CSR as proposed in the Draft Codes of Good Practice on Broad-Based Black Economic Empowerment (2005) is closely related to the WBCSD’s definition. It states that social investment (as it is referred to in the document) is “an enterprise’s contributions to society and community that are extraneous to its regular business activities” (Department of Trade and Industry, 2005). This definition furthermore emphasises development as the outcome of CSR and that local communities should be the main beneficiaries of these programmes. From these definitions one can conclude that CSR should: Koers 74(1 & 2) 2009:299-304 299 Corporate social responsibility: a personal reflection on Clover Mama Afrika...
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...EPG SHRM Foundation’s Effective Practice Guidelines Series HRM’s Role in Corporate Social and Environmental Sustainability Produced in partnership with the World Federation of People Management Associations (WFPMA) and the North American Human Resource Management Association (NAHRMA) HRM’s Role in Corporate Social and Environmental Sustainability This publication is designed to provide accurate and authoritative information regarding the subject matter covered. Neither the publisher nor the author is engaged in rendering legal or other professional service. If legal advice or other expert assistance is required, the services of a competent, licensed professional should be sought. Any federal and state laws discussed in this book are subject to frequent revision and interpretation by amendments or judicial revisions that may significantly affect employer or employee rights and obligations. Readers are encouraged to seek legal counsel regarding specific policies and practices in their organizations. This book is published by the SHRM Foundation, an affiliate of the Society for Human Resource Management (SHRM®). The interpretations, conclusions and recommendations in this book are those of the author and do not necessarily represent those of the SHRM Foundation. ©2012 SHRM Foundation. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system or transmitted in whole or in part...
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...RESPONSIBILTY SUSTAINABILITY ANALYSIS INTRODUCTION Larsen and Toubro is a USD 9.8 billion, technology, manufacturing, finance, engineering and construction conglomerate, with global operations. The company is headed by Mr. A.M Naik, CEO and M.D. During times when sustainability as the biggest challenge faced by mankind today, L and T has always pursued its long term strategic plans, remaining steadfast in its sustainability journey. 1.1 Sustainable Development United Nations in 1983 defined it as ‘Development that meets the needs of the present, without compromising the ability of the future generations to meet their own needs’. 1.2 Corporate sustainability Strategies and business practices adopted by the company to achieve corporate growth and profitability as well as to pursue societal goals, specifically those related to sustainable development-environment protection, social justice and economic development. In simple words, the well being of the society depends on the economy and the economy depends on the global ecosystem. 1.2 Corporate sustainability report L& T’s sustainability report is based on Global reporting initiative, i.e. GRI's Reporting Framework that is developed through a consensus-seeking, multi-stakeholder process. L and T reports are ‘ GRI Checked ‘ and graded as A+ reports, which is the highest grade for GRI reports. 1.3 L&T’s Take on Sustainability L & T views sustainability in terms of three...
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...Responsibility Management 2015 PGPM 2015-17 Section D Group 9 1. Arijit Nayak (15P189) 2. Gaurav Gupta (15P199) 3. Mounica Chilla (15P209) 4. Puneeth Putcha (15P219) 5. Sarin Babu (15P229) 6. Vishal Garga (15P239) Introduction In today’s world of cut throat competition, business thrives on customer satisfaction. Satisfaction of the customer is based on its perception and interpretation of the product and the brand. With world of uber-fast informational age; it has become imperative for all corporate to not only manage quality but to look at collective responsibilities while doing business. This is achieved with Total Responsibility management. Total responsibility management refers to systems and procedures to ensure responsible business practices and management. It is used to describe the codes of practice and systems that organizations are developing to manage their social, environmental, and ethical responsibilities in response to pressures from stakeholders, emerging global standards, general social trends, and institutional expectations. Need of Responsibility Management Companies know that product or service quality affects their customer relationships and the trust customers have in the company’s products and services. So too a company’s management of its responsibilities to other constituencies affects its relationships with those other stakeholders and the natural environment. Never has it been easier for employees, reporters, activists...
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...HARD BUT MANDATORY TO BE IN BATTLE –CORPORATE SUSTAINABLE DEVELOPMENT Dr PP Singh-Director, C.T Group of Institutions Maqsudan Campus Jalandhar. Arora Gaurav Singh-Management Faculty, Lovely Professional University Jalandhar. Rohit Kapoor-MBA-International Buisness,Lovely Professional University Jlandhar. Abstract In the current Business environment we often come across some facts where corporate enterprises form strategy to meet the second biggest challenge after transforming its business into corporate. The mainstream of the literature on corporate sustainability follows the win–win paradigm, according to which economic, environmental and social sustainability aspects can be achieved simultaneously. Where making profit is one primary objective and challenge for any corporate on the other front dynamism in the business environment lays corporate to plan down certain strategies to sustain in the battle irrespective of the crest and troughs in the business. This paper examines various strategies adopted by the companies to sustain ie- Corporate and social responsibility, stake holders management relations, environment management or it also the cost cutting part to be on the kitty to maintain the balance of revenues. The paper also highlights the manipulation of figures by the companies to be the arena. Introduction Corporate sustainable development means a formulation of Business strategy that puts the...
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...to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to Company efforts that go beyond what may be required by regulators or environment protection groups. Corporate social responsibility may also be referred to as “corporate citizenship” and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental changes and also a change in the community’s attitude toward the company. Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in "green washing", or feigning interest in corporate responsibility, but many large corporations are devoting real time and money to environmental sustainability programs, alternative energy/cleantech, and various social welfare initiatives to benefit employees, customers, and the community at large. Examples of Corporate Social Responsibilities: Accessibility Partners - Many people take their computers, smart phones...
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...inclusive. Developing countries are expected to fall short on several Millennium Development Goals: by 2015, it is expected that 40 percent of Developing countrie’s children will remain undernourished, and Developing countries will have progressed only halfway toward its goals for decreasing infant mortality. Inequality, poor public health, and environmental degradation will increasingly constrain their economic growth. Corporations play a critical role in achieving inclusive growth. Government is often seen as the answer to society’s problems, but spending by the Government of Developing countries alone will likely be insufficient to address these critical issues. governments can encourage contributions from the private sector by passing legislation and using its purchasing power to create a supportive, enabling environment. Philanthropy can also help catalyze change, but charity has a limited ability to sustainably achieve scale. The private sector, however, possesses skills and technologies necessary for innovation, and excels at developing sustainable solutions to identified needs and taking such solutions to scale. Creating shared value is more effective than traditional approaches. Corporate social responsibility (CSR) has been the primary mechanism by which Developing countrie’s companies have contributed to societal development. Domestic corporations have long believed that...
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...Colorado to an international chain with over 1500 locations today. There are countless example of various corporations that experience growth trends similar to that of Chipotle’s, however, as a result of the rapid expansion and gains in sales, most of these corporations tend to neglect their corporate social responsibilities (CSR). Chipotle, on the other hand, does not fall susceptible to this trend. Through a complete examination of Chipotle’s CSR initiatives and activities, as well as detailed explanations of Chipotle’s contributions to the three “pillars” of sustainable development, one is able to see that Chipotle is a leader and an innovator in its industry regarding the corporate management of ethical dilemmas and moral responsibilities. A thorough comparison with a similar corporation in the same industry, Moe’s Southwest Grill, Inc., provides further evidence that Chipotle places immense value corporate transparency and quality morals in addition to being a genuinely ethical and responsible corporation. Following the major comparison are explanations of possible underlying motives and “market nudges” leading Chipotle to participate in particular CSR activities. Lastly, a discussion of government initiatives and potential upcoming regulations has been included to indicate the possible future direction of every firm’s corporate social responsibilities. Does Chipotle contribute to every “pillar” of sustainable development (environmental, social and economic)? In short...
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...[pic] SECTION I. THE BUSINESS Acer® Computer Company Description Acer was founded in 1976 in Taiwan. According to Cartmell, the original name when founded by Stan Shih and his wife Carolyn Yeh was called Multitech. The name was changed to Acer in 1987. The Acer group has four brands: Acer, Gateway, eMachines, and Packard Bell. Acer Inc. global headquarters is in Taiwan. They do business all over the world and have continent headquarters in the United States, Europe, and Asia. This is a global company and has to be treated that way. Acer has marketed itself to branding all over the world and tries to focus on what the customer is changing to in the PC world. Business Mission The mission statement for Acer is: “Serve with honour and work with pride.” Company Values Acer says the value for its company is to provide steadfast service and environmentally safe innovations. They believe their product has the easy-to-use and dependability for their customers. Unique Selling Proposition Acer has built a reputation of having environmentally sound computer products. I propose to introduce a product line to compete with companies like Samsung, Vizio, Sony, and other television companies. The difference is the All-in-one features of the computers they already sell plus the addition of the features of a television. It will create a home computer where we don't need to sit in front of a...
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