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CORPORATE SOCIAL RESPONSIBILTY

Stakeholder Management Approach is a way of understanding the ethical effects of environmental forces and groups on specific issues that affect real time stakeholders and their welfare.
Special interest groups
Local community groups

Owners Supplier s Custome rs Primary stakeholders

Consumer groups

FIRM

Media

Employe es

Secondary stakeholders

Society at large

Environmental groups

External Stakeholders, Moral Stakes, and Corporate Responsibilities
Suppliers, distributors (fairness, truthfulness in all transactions, contracts; mutual respects; honest info sharing; timely payment)

Customers/consum ers (safe, reliable products, services; honest info; fair treatment; protection from product, service harm) Environment (protect & respect; improve & sustain; prevent waste; promote natural growth) Corporations (profits, brandname(s), reputation, trust, collaboration from stockholders, stakeholders Governments (law abiding; cooperation with fair standards; procedures; promote societal and community safety and health)

Communities, Society (respects laws, rights, values of ppl, cultures; support and promote economic, physical, social health, human development; be a good citizen)

Competitors (promote open markets; follow laws and rights of all stakeholders; act ethically in all business Dr. Truong Thi Nam Thang transactions)

Criticism of stakeholder theory
 Negates and weakens fiduciary duties managers owe to stockholders  Weakens the influence and power of stakeholder groups  Weakens the firm  Changes the long term character of capitalist system

1. Corporations have no responsibility by law other than to their stockholders, since the market disciplines corporations anyway 2. Stakeholder theory permits some managers to “game” corporations by arguing that they are protecting some stakeholder

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