Premium Essay

Csr in Vietnam

In: Film and Music

Submitted By caonimabia
Words 15301
Pages 62




MARCH 2011

I hereby declare that the graduation project is based on my original work except for quotations and citations which have been duly acknowledged. I also declare that it has not been previously or concurrently submitted for any other course/degree at Help University College or other institutions. The word count is 10,758 words.


_____________________ Pham Thuy Ly 28 March, 2011

This project would not have been made possible without the assistance, support and encouragement of many people. I wish to take this opportunity to thank all the people who have helped me during the time of completing this study. I would like to express my deep gratitude to my supervisor Dr. Le Van Lien, International School, Vietnam National University Hanoi. He has kindly helped me and supported me all the way through. I also would like to express my thank to Ms. Sumathi and Ms. Shenba, Help University College, who initiated the project and give so much instruction and support. Additionally, I also would like to extend my special thanks to managers, accountants, my friends, and other people who have help me to carry out the survey. I want to thank them for all their support, interest and valuable hints. PHAM THUY LY


By PHAM THUY LY March 2011 Supervisor: Dr. Le Van Lien

ABSTRACT CSR is currently an important and necessary issue for everyone and business organizations in the world, as well as in Viet Nam. CSR concept has been developed for several decades in the world, but in Viet Nam, it is not popular for all people and companies. Especially, Vietnamese economy has been...

Similar Documents

Premium Essay

A Case Study of Corporate Social Responsibility: a Sustainable Tool of Companies’ Development in Vietnam

...thank to all who support, direct and motivate me during the process of completing the research. 1. First, I would like to express my deep gratitude to my supervisor, Dr. Pham Duc Hieu from International School at Vietnam National University, Hanoi who guide me in my choice of assignment 2. I also would like to thank to Ms. Sumathi and Ms. Shenba at Help University College, who initiated the project and give so much instruction and support. 3. Thank all the respondents in Panasonic company who have helped me complete the survey with their enthusiastic and supporting manner. 2 A CASE STUDY OF CORPORATE SOCIAL RESPONSIBILITY: A SUSTAINABLE TOOL OF COMPANIES’ DEVELOPMENT IN VIETNAM By HOANG THUY HANG October 2011 Supervisor: Dr. PHAM DUC HIEU ABSTRACT With the increasing effects of ASEAN over the world, Vietnam is an ideal market for corporations. Furthermore, becoming the member of WTO since 2007 is an opportunity as well as the threats for local companies. Following the globalization trend, corporate social responsibility (CSR) has been the vital issue in both national and global market. CSR has recently emerged in Vietnam’s market, however, the knowledge and actions of CSR is limited. Many scandals occurred relating to CSR issues such as the case of Vedan Co. Ltd, Sabeco...

Words: 10324 - Pages: 42

Premium Essay

Corporate Social Responsibility

...Corporate Social Responsibility The concept of corporate social responsibility (CSR) over time has expanded its influence to many enterprises and concerned organizations, required those must consider how their activities affect the surrounding society such as communities (human rights, labor issues,...), environmental protection,… World Business Council for Sustainable Development (WBCSD, 1999) as cited in Wong & Ahmad (2010) gave the most common definition of CSR as: “the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”. From Jamali’s (2008) perspective, CSR is concerned with the guarantee of corporations to contribute to the development, enhancement of society and stakeholder interests. There are also different views of CSR between the ownership concentration (Dam & Scholtens, 2013) and stakeholders’ welfare. CSR has become more and more important issue as the world is turning “flatter”, not only considering in developed countries but also in developing ones like Vietnam. However, there are some barriers to implementing an effective CSR program for an international organization operating in Vietnam (Tencati, Russo, & Quaglia, 2010). The Effects Of CSR On International Business Recent years, CSR has become an essential requirement for doing business for most of the companies in the......

Words: 1481 - Pages: 6

Premium Essay

Csr Program

...commonly accepted that one of the best ways to balance power and reasonability is running CSR Program. Especially in Vietnam, this issue is not common. We need to come up with a solution soon. As the CSR Manager for Dilmah Company, I would prefer a variety of way to create a smart CSR Programs to implement in Vietnam which focuses on environment and employees for a long-term period within 10 years. Basically, Dilmah is the world's first truly Ethical Tea. Merrill J.Fernando and his son built Dilmah branch which has been famous in 90 countries (, 2013) .The name of tea included his name and his son: Dilhan and Malik. Dilmah.It took Merrill 38 years to launch the brand in 1988(The amazing story behind Dilmah tea, 2010. Today, Dilmah is the only tea company control the entire process from growing tea, tea time delivery of products to consumers. (, 2010) Their objective is using only freshly picked in the garden, make sure the tea is always pure, meets requirements to protect consumer health and anti-oxidants. Their mission is to share the success of their business - the first producer owned worldwide tea brand ,benefit from the act of offering tea drinkers around the world tea that is authentic, of the highest quality, garden fresh and naturally good for people.( Besides, Dilmah also have numerous actions which are related with CSR Program. Dilmah Founder Merrill J. Fernando established The MJF Charitable......

Words: 1819 - Pages: 8

Free Essay

Audit Report

...RMIT  University  Vietnam   Corporate  Governance  and  Regulations  (BUSM  4158)         ***   Individual  Social  Audit  Report  on  Vedan  Vietnam’s     Corporate  Social  Responsibility     Prepared  by:  Nguyen  Ngoc  Thanh  Phuong   Student  ID:  s3480053   Lecturer:  Mr.  Barry  Slutsky   Semester  1,  2014   Word  count:  1762         Corporate  Governance  &  Regulations  -­‐  BUSM  4158       Table  of  Contents   Executive  summary  .....................................................................................................   3   Vedan  Vietnam  and  Thi  Vai  river  incident   ....................................................................   3   1.   Vedan  Vietnam  –  Company  in  brief:  .........................................................................................................  4   2.   Thi  Vai  river  incident   .......................................................................................................................................  4   Vedan’s  social  and  environmental  impact  ...................................................................   4   1.   Environmental  impact  ..............

Words: 2554 - Pages: 11

Premium Essay

Csr at Koto

...CSR PROGRAM ‘’KNOW ONE, TEACH ONE’’ CSR PROGRAM ‘’KNOW ONE, TEACH ONE’’ Corporate Social Responsibility Department Corporate Social Responsibility Department TABLE OF CONTENT I. OVERVIEW OF CSR IN VIETNAMESE HOSPITALITY INDUSTRY II. CSR PROGRAM ‘’KNOW ONE, TEACH ONE’’ 1. General information 2. Programs III. REASONS AND DRIVERS 1. KOTO as a great contribution to society 2. KOTO as a sustainable impact IV. CONCLUSIONS V. REFERENCES I. OVERVIEW OF CSR IN VIETNAMESE HOSPITALITY INDUSTRY It is probable that CSR process in Vietnam arises from the reform in the early 1990s and attracts more and more attention as the norms, policies and perquisites protocol of international trade have sharpened the development process. Today, companies gain competitive advantages not only by quality of product and service, pricing strategy or location but also by their consideration and responsibility for the environment and community. While CSR is a growing movement in the hospitality industry in Asia, there are only a few enterprises really pay attention to CSR in Vietnam. One of the most outstanding program is carried out by Joma Bakery Café, which is called ‘’The Joma Way’’ (1). The program includes three main initiatives: -Donate 2% of revenue supporting grassroots initiatives focused on meeting basic life needs -Offer training and growth opportunities for disadvantaged persons -Involve in community......

Words: 1645 - Pages: 7

Free Essay

Corporate Social Responsibility

...CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Coca-Cola 1 Coca-Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Potable water for communities is a key element of a safe and healthy lifestyle. Access to potable water for drinking, cooking and cleaning is a basic need for everyone, but in many parts of the world, safe water is still a dream. It is predicted that over the course of the next 20 years, the situation will become worse, as more water resources are contaminated or disappear while the water needs of a growing population will only increase. In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated......

Words: 3003 - Pages: 13

Premium Essay

Textile Rrl

...Vu, V. (2013) Promoting the Implementation of Corporate Social Responsibility (CSR) Standards to Ensure Sustainable Development of Textile Enterprises in Vietnam Implementing corporate social responsibility (CSR) is one of the requirements that enterprises need to observe to ensure green growth towards sustainable development. Corporate social responsibility (CSR) has been conventionally defined as a voluntary humane activity in solving social and charitable problems. Recently, however, there is a new school that advocates strong intervention by the state and society, including the need for legislation to strengthen the CSR of enterprises, instead of leaving it to their individual discretion. “Sustainable development (SD) is the development of using available natural resources and environmental conditions not only to meet the needs of human beings but also to ensure the necessary environmental and resource conditions for future generations so that they can live better" [WCED, 1987]. The sustainable development of a society is judged by certain criteria in all three aspects: the economy, society and environment and natural resources. These criteria are different in countries which have different levels of development. In general, however, in order to obtain sustainable development, they must balance all three objectives: the economy, society......

Words: 3571 - Pages: 15

Premium Essay

Unilever Case Study

... Background of Unilever…………………………………………………...2 3. Hofstede culture dimension theory ……………………………………..3 4. General culture of Unilever……………………………………..…………4 5. Hofstede Culture model of Vietnam, UK and Unilever Vietnam ……5 6. Issues of Labor in Vietnam Operations…………………………………8 7. Efforts taken by the company to deal with the labor issue…………9 8. Advantages of establishing a good culture policy …………………..10 9. Conclusion………………………………………………………………….11 10. Reference………………………………………………………………….12 Introduction Cross-cultural relationships are imperative for businesses to expand operations. It is imperative to understand the nuances of each culture. Only then can businesses thrive in a new environment (Hofstede, 2011) The Hofstede culture analysis determines the traces of each work culture. From this the differences between the cultures can be worked out. For the purpose of this analysis the organizational culture of Unilever in Vietnam has been studied. The global Unilver culture and the culture of Unilver Vietnam will be examined in this report. The Culture of Unilever, its Corporate Social Responsibility practices will be be studied. It will compare with the existing theoretical models like the Hofstede culture models. The labor issues operation supply in Unilever Vietnam operations has been discussed in this analysis. The rectification process undertaken by the company has also been discussed. From the changes the impact of the company in the markets......

Words: 3455 - Pages: 14

Premium Essay

Citizenship, Accountability and Community: the Limits of the Csr Agenda

...CITIZENSHIP, ACCOUNTABILITY AND COMMUNITY: THE LIMITS OF THE CSR AGENDA In his article, Newell explores the predicaments of poor communities around the globe with regard to the accountability of companies to the communities in which they invest. An approach of Corporate Social Responsibility (CSR) lays great emphasis on voluntarism, partnership and self-regulation techniques to tackling social and environmental problems and managing conflicts. While this approach has worked well in Europe and North America, where there are well networked NGOs with huge global presence and highly influential media and telecommunication, there are question marks surrounding its efficacy in the south. Poor communities often engage corporations from a disadvantaged position and are often restricted by factors such as lack of resources, lack of access to global network, power inequities, underrepresentation, geographical isolation and marginalisation. More so, in the absence of binding contracts, businesses operating within poor communities tend to disregard the importance of CSR but focus more on financial gain, performance enhancement and image management. The author further explores the different approaches adopted by poor communities to construct mechanisms of corporate accountability. It is worth mentioning that some of these mechanisms are informal, illegal and confrontational but are mostly used where there are no open channels of dialogue with corporations and when the state is...

Words: 375 - Pages: 2

Premium Essay

Nike and Its Factories in Vietnam

...NIKE AND ITS FACTORIES IN VIETNAM THE CONTEXT OF THE ISSUE In order to offer competitive prices, a lot of Western companies relocate in low-wages countries. Nike is not unique in that respect: in fact the company choose to use subcontracted factories in Asia, especially in Vietnam. It is important to put this trend in context: this particular industry (the footwear industry) know a significant growth since two decades. Vietnam has a very high unemployment rate, which reflects the poor economic situation of the country. In this perspective it can be said that Nike factories are essential for Vietnam’s economy, because it offers plenty of jobs. In the 1990s some allegations were made that accused Nike of mistreating its Vietnamese workers. Nike tried to justify these local problems by the fact that cultural differences in South-East Asia make American management more difficult for the company. This was part of its explanation justifying its unethical behavior. WHAT IS IN STAKE AND AT WHICH LEVEL The problem was raised when people started to criticize Nike’s behavior. They acted publicly: college students asked their sport teams to drop Nike’s products, politicians signed petitions, web-sites against Nike were created… What enabled them to act what the researches done about Nike behavior: reports published had revealed information. Here we can notice different values in conflict. Profit, represented by big firms, would be one value, and the importance of......

Words: 2202 - Pages: 9

Premium Essay

Corporate Social Responsibility

...on satisfying the desires of its shareholders, primarily through high profits. Generally, these companies will spend only enough money on social responsibilities to comply with regulations. The money spent going above the required amount is considered to be spending someone else’s money. “Insofar as his actions in accord with his "social responsibility" reduce returns to stockholders, he is spending their money. Insofar as his actions raise the price to customers, he is spending the customers' money” (Friedman, 1970). They feel that employees can individually donate their time or money to contribute to society. CSR is Overrated Ultimately, trade-offs must be made between the financial health of the company and ethical outcomes (Doane, 2005). Companies must make profits the priority if forced to decide between the two. Deborah Doane talks about four myths of CSR in her periodical review for Stanford Social Innovation. The first myth is that “The market can deliver both short-term financial returns and long-term social...

Words: 1675 - Pages: 7

Free Essay

Google Case Study About Ethical

...Subject Code: | BUSM3097 | Subject Name: | Issues in International Business | Location & Campus (SGS or HN) where you study: | RMIT Vietnam | Title of Assignment: | Case study Assignment | Student name: | Tran Tuan Hoang | Student Number: | 3463819 | Teachers Name: | Thanapat Kijbumrung | Group Number: | 1 | Assignment due date: | 18/12/2015 | Date of Submission: | 18/12/2015 | Number of pages including this one: | 9 | Word Count: | 2339 | RMIT International University Vietnam Bachelor of Business Program Assignment Cover Page GOOGLE STRUGLING TO SURVIDE THE ETHICAL ISSUSES IN CHINA I. Introduction Google is the company who provide a wide range of services to both normal consumers and business. They are best known from their search engine while incorporating with other online technologies such as Gmail and Google chrome. While being one of the top company in the world, Google seem to be struggling when operating in China – the country with the largest number of internet user. Though Google is popular with their motto “Don’t be evil”, they were struggling to adapt with Chinese policy toward certain areas such as censorship and certain actions from the government toward Google prevented it from competing with Baidu –their local competitors. Consequently, Google officially leave china and redirect to Hong Kong in order to escape from the censorship of Chinese government in 2010. This report will analyze certain ethical...

Words: 2685 - Pages: 11

Premium Essay

Timberland - an Economic Study Paper

...THEORETICAL FRAMEWORK ON CSR 4 1.1 Changing perceptions, CSR as a must 4 1.2 Stakeholders’ Theory and Social Contract 5 1.3 Carroll Theory 6 1.4 Positive and negative light of CSR 6 1.5 How to implement Corporate Social Responsibility in a MNE ....................................7 2 TIMBERLAND AND CSR 7 2.1 Brief history of Timberland 8 2.2 The path towards CSR at Timberland: “Commerce and Justice” 8 2.3 CSR at Timberland today: the 4 Pillars 9 2.4 Timberland CSR practices: two cases in evidence 10 Case 1: Timberland entering India 10 Case 2: Timberland in China and Vietnam 11 3 TIMBERLAND’S INTERNATIONALIZATION STRATEGY 11 3.1 Timberland’s internationalization process: an overview 11 3.2 Historical context fostering or hampering Timberland’s internationalization 13 3.3 An internationalization theory applied: The Uppsala model 14 4 ROLE OF CSR IN TIMBERLAND’S INTERNATIONALIZATION STRATEGY 15 4.1 Boosting company efficiency by educating workforce 16 4.2 Improving local performances by assessing Code of Conduct compliance 16 4.3 Strengthening international relationships by supporting local development 17 4.4 Spreading global image by involving communities 17 4.5 Financing international expansion by boosting shareholders’ endorsement 18 5 TIMBERLAND VS. COMPETITORS: CSR NURTURING COMPETITIVE ADVANTAGE 19 5.1 OLI theory: an application of Timberland’s CSR 19 5.1.1 CSR fostering Timberland’s ownership advantage 19 5.1.2 CSR enhancing......

Words: 11919 - Pages: 48

Premium Essay

Why Nike Kicks Butt in Sustainability

...This article appeared in a journal published by Elsevier. The attached copy is furnished to the author for internal non-commercial research and education use, including for instruction at the authors institution and sharing with colleagues. Other uses, including reproduction and distribution, or selling or licensing copies, or posting to personal, institutional or third party websites are prohibited. In most cases authors are permitted to post their version of the article (e.g. in Word or Tex form) to their personal website or institutional repository. Authors requiring further information regarding Elsevier’s archiving and manuscript policies are encouraged to visit: Author's personal copy Organizational Dynamics (2010) 39, 353—356 a v a i l a b l e a t w w w. s c i e n c e d i r e c t . c o m journal homepage: Why Nike kicks butt in sustainability Marc J. Epstein, Adriana Rejc Buhovac, Kristi Yuthas Nike Inc. has a unique combination of capabilities and competencies that position the company as a leader in sustainability. Nike is among the world’s most prominent sustainable corporations, and is regularly recognized by organizations that rank sustainable performance. For example, Nike has been named one of 100 most sustainable corporations in the world by Innovest, ranked third in Corporate Responsibility Officers 100 Best Corporate Citizens list, and named one of the World’s......

Words: 3022 - Pages: 13

Premium Essay

Csr and Nike

...Responsibility (CSR) and its Importance: 1.1 Definition of CSR: What does Corporate Social Responsibility or CSR mean? The World Business Council for Sustainable Development in its publication Making Good Business Sense by Lord Holme and Richard Watts, used the following definition: Corporate Social Responsibility is the continuing commitment by business to behave ethically and to contribute to economic development while improving the quality of life of the workforce and their families, as well as of the local community and society at large. Traditionally in the United States, CSR has been defined much more in terms of a philanthropic model. Companies make profits, unhindered except by fulfilling their duty to pay taxes. Then they donate a certain share of the profits to charitable causes. The European model is much more focused on operating the core business in a socially responsible way, complemented by investment in communities. This model tends to be more sustainable because : • Social responsibility becomes an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximise the value of wealth creation to society. • When times get hard, there is the incentive to practice CSR more and better - if it is a philanthropic exercise that is peripheral to the main business, it will always be the first thing to go when push comes to shove. Different organisations have different......

Words: 3829 - Pages: 16