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Csr Practise of Grameenphone

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Submitted By masruralvee
Words 5378
Pages 22
Abstract:

The social responsibility of business organizations is getting increased attention in recent years, and a strong perception has developed among the business managers worldwide and that organizations need to be managed in a socially responsible way for economic viability and long term sustainability. Therefore, the social responsibility of businesses has become an important part of today’s business agenda. The paper aims to investigate the corporate social responsibility of business: Grameenphone in Bangladesh and identify different Corporate Social Responsibility (CSR) activities of Grameenphone (GP).
Secondary data collection methods were used to conduct the study. It can be concluded GP believe that sustainable development can only be achieved through long term economic growth and therefore, intended to deliver the best to the customers, business partners, stakeholders, employees and society by ‘being a partner in development.

Introduction:

Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. In response to it, the organizations around the globe are forced to wake up to the need for being committed towards Corporate Social Responsibility.

Over the years this concept of Corporate Social Responsibility (CSR) has gained unprecedented momentum in business and public debate and has become a strategic issue crossing the departmental boundaries, and affecting the way in which a company does business. It has become so important that many organizations have rebranded their core values to include social

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