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Csr Survey

In: Business and Management

Submitted By obassiouni
Words 423
Pages 2
How strongly do you believe that companies use CSR as a tool of marketing. ?
Our survey showed that around 40 percent agreed while 37 percent strongly agreed and around 20% acted neutral on using CSR as a tool of marketing. Coupling that, with what was mentioned in the literature review "some firms had succeeded in using CSR strategies for trigging their sales and developing a good brand image"(Canli, Schwarz and Yoon. 2006: 378). Moreover, consumers have different attitudes towards CSR activities. Not only that but also an organizations CSR can affect a consumer’s purchase decision. Corporate Social Responsibility may have a positive effect on consumer's attitude that the consumers can pay more money for the products they buy for the companies that practices CSR activities (Paskert 2008: 68-70; Mayard 2007: 70). However business leaders need to put in mind that still in some cases CSR strategies which is in conflict with the company's mission will lead to the feared not the desired. Meaning that the CSR campaign might fail while bringing negative publicity for the firm's image (Vanhamme and Grobben 2009: 274). `
How strongly do you believe that companies CSR activities should be advertised about?

Our survey showed a slight rejection against advertising for the CSR, Conversely, around 26% agreed and 33 % strongly agreed that companies should adversities for their CSR activities. However according to the literature review, it is quite the opposite as it mentioned that contributing and protesting too much in a CSR campaign makes the consumer uneasy and doubtful of the company's true motive behind the CSR Campaign (Vanhamme and Grobben 2009: 274). That might as well lead to what was referred to in the literature review as "Negative Ethical Consumerism" which is boycotting the firms that do not include philanthropic and ethical principles in their production and

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