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Csr Within Starbucks

In: Business and Management

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CSR Within Starbucks

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Written By:
Ashley Benton
Charles Yeung
Karin Sigl
Krishna Oedjaghir
Virginie Laroque

Hong Kong Baptist University
Cross-cultural and Comparative Management BUS 3690
Prof. Anne Marie Francesco

1 Introduction

"The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive."
Paul Hawken
In a world, where more and more interest in performance in sustainability, in moral defensibleness, in the operational activities of companies is developed, there takes place a change from the only profit-oriented firm to a more environmentally oriented, pro bono targeted firm.
This change can be seen all over the world and it has generated the term Corporate Social Responsibility (CSR). CSR is the activity of companies in matter of the environmental, the social and operational responsibilities. While achieving high profits might have been the only interest some years ago, the demand by share- and stakeholders for a good CSR-performance is now gradually increasing. In that matter, stakeholders could be (Ballou et al., 2006): ● Financial stakeholders as shareholders, banking institutions, employees, ● · Supply chain stakeholders as customers, direct suppliers, alliance partners, ● · Regulatory stakeholders as the FDA, Environmental Protection Agency, accounting standard setters, ● · Political stakeholders as federal, state and international governments, EU, OPEC, NATO, UNO, ● · Social stakeholders as charitable organizations funded by companies, environmental and social organizations.
Depending on how a company is performing in CSR, its reputation could become pro-active, ethically acceptable and well-meaning, while a bad performance could lead to mistrust, contempt and ultimately to a loss of profit. While

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